SUPPORTING VOTING-BASED CAMPAIGNS IN SEARCH

• US 20150120400A1
• Filed: 12/30/2013
• Published: 04/30/2015
• Est. Priority Date: 10/30/2013
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Judd, Tilke Mary, Alakuijala, Jyrki A., Dovlecel, Alexandru Ovidiu, Moolenaar, Abraham, Dickman, Peter W., Sabur, Zaheed, Arac, Ardan, Chow, Marvin, Samper, Eduardo Jodas
• Granted Patent: US 9,672,530 B2
• Time in Patent Office: Days
• US Class Current: 705/12
• CPC Class Codes: G06F 16/335 Filtering based on additional data, e.g. user or group profiles filtering in web context G06F16/9535, G06F16/9536
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G07C 13/00 Voting apparatus

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, receiving a search query from a user; determining that a voting user interface (VUI) is to be provided based on the search query, the VUI enabling the user to submit one or more votes in a vote-based campaign; receiving search results that are responsive to the search query; and transmitting instructions to display the search results and the VUI.

Claims

1. A computer-implemented method executed using one or more processors, the method comprising:

receiving, by the one or more processors, a search query from a user;

determining, by the one or more processors, that the search query is associated with an intent by the user to search for resources associated with a vote-based campaign;

in response to determining that the search query is associated with an intent by the user to search for resources associated with a vote-based campaign, determining, by the one or more processors, that the search query conforms to one or more requirements of the vote-based campaign;

in response to determining that the search query conforms to one or more requirements of the vote-based campaign, determining, by the one or more processors, that a voting user interface (VUI) is to be provided based on the search query, the VUI enabling the user to submit one or more votes in the vote-based campaign;

receiving, by the one or more processors, search results that are responsive to the search query;

transmitting instructions to display the search results and the VUI within an electronic document; and

receiving, by the one or more processors, through the VUI, vote data associated with the vote-based campaign, and in response, updating the electronic document based on the vote data.

2. The method of claim 1, wherein determining that the search query is associated with an intent further comprises determining that the search query indicates an explicit intent to search for resources associated with the vote-based campaign.

3. The method of claim 1, wherein determining that the search query is associated with an intent further comprises determining that the search query indicates an implicit intent to search for resources associated with the vote-based campaign.

4. The method of claim 1, wherein determining that the search query is associated with an intent further comprises:

identifying content associated with the user in one or more computer-implemented services; and

determining that the content is associated with the search query.

5. The method of claim 4, wherein the content indicates an implicit intent to search for resources associated with the vote-based campaign.

6. The method of claim 4, wherein the content indicates an implicit intent to participate in the vote-based campaign.

7. The method of claim 1, wherein determining that a VUI is to be provided based on the search query comprises determining that one or more terms of the search query match at least one entity of a knowledge graph.

8. The method of claim 7, wherein the entity is associated with the vote-based campaign.

9. The method of claim 1, further including transmitting instructions to display a knowledge panel associated with the vote-based campaign.

10. The method of claim 1, wherein determining that the search query conforms to one or more requirements of the vote-based campaign further comprises determining that one or more attributes of the user and one or more attributes of the search query conform to the one or more requirements of the vote-based campaign.

12. The method of claim 1, wherein the VUI comprises a plurality of choices, each choice associated with an entity of the vote-based campaign.

13. The method of claim 1, wherein the search results and the VUI are displayed in a search results display.

14. The method of claim 1, wherein the vote-based campaign is associated with one or more entities.

15. The method of claim 14, wherein the one or more entities comprise one or more contestants competing in the vote-based campaign.

16. The method of claim 14, wherein the one or more entities comprise one or more entities producing the vote-based campaign.

17. The method of claim 14, wherein the search query includes terms associated with at least one entity of the one or more entities.

18. The method of claim 17, further comprising determining an association between the terms and the at least one entity using semantic clustering and query extension.

19. The method of claim 1, wherein receiving the vote data further comprises receiving one or more votes, the one or more votes being provided in response to user input to the VUI.

20. The method of claim 1, further comprising providing the vote data to a third-party aggregator, the vote data being provided based on one or more votes of one or more users that submitted respective search queries.

11. (canceled)

21. A system comprising:

one or more computers and one or more storage devices storing instructions that are operable, when executed by the one or more computers, to cause the one or more computers to perform operations comprising;

receiving, by the one or more processors, a search query from a user;

determining, by the one or more processors, that the search query is associated with an intent by the user to search for resources associated with a vote-based campaign;

in response to determining that the search query is associated with an intent by the user to search for resources associated with a vote-based campaign, determining, by the one or more processors, that the search query conforms to one or more requirements of the vote-based campaign;

in response to determining that the search query conforms to one or more requirements of the vote-based campaign, determining, by the one or more processors, that a voting user interface (VUI) is to be provided based on the search query, the VUI enabling the user to submit one or more votes in the vote-based campaign;

receiving, by the one or more processors, search results that are responsive to the search query;

transmitting instructions to display the search results and the VUI within an electronic document; and

receiving, by the one or more processors, through the VUI, vote data associated with the vote-based campaign, and in response, updating the electronic document based on the vote data.

22. A non-transitory computer-readable medium storing software comprising instructions executable by one or more computers which, upon such execution, cause the one or more computers to perform operations comprising:

receiving, by the one or more processors, a search query from a user;

determining, by the one or more processors, that the search query is associated with an intent by the user to search for resources associated with a vote-based campaign;

in response to determining that the search query is associated with an intent by the user to search for resources associated with a vote-based campaign, determining, by the one or more processors, that the search query conforms to one or more requirements of the vote-based campaign;

in response to determining that the search query conforms to one or more requirements of the vote-based campaign, determining, by the one or more processors, that a voting user interface (VUI) is to be provided based on the search query, the VUI enabling the user to submit one or more votes in the vote-based campaign;

receiving, by the one or more processors, search results that are responsive to the search query;

transmitting instructions to display the search results and the VUI within an electronic document; and

receiving, by the one or more processors, through the VUI, vote data associated with the vote-based campaign, and in response, updating the electronic document based on the vote data.