ADVERTISEMENT VOTING-BASED CAMPAIGNS IN SEARCH

• US 20150120446A1
• Filed: 12/30/2013
• Published: 04/30/2015
• Est. Priority Date: 10/30/2013
• Status: Abandoned Application

• Current Assignee: Google Inc. (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Judd, Tilke Mary, Dickman, Peter W., Sabur, Zaheed, Dovlecel, Alexandru Ovidiu, Samper, Eduardo Jodas, Chow, Marvin, Moolenaar, Abraham, Alakuijala, Jyrki A., Arac, Ardan
• Application Number:
  US14/143,318
• Publication Number:
  US 20150120446A1
• Time in Patent Office: Days
• US Class Current: 705/14.54
• CPC Class Codes: G06F 16/335 Filtering based on additional data, e.g. user or group profiles filtering in web context G06F16/9535, G06F16/9536
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G07C 13/00 Voting apparatus

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for determining that a voting user interface (VUI) is to be provided to a user, the VUI enabling a user to submit one or more votes in a voting-based campaign; receiving an advertisement; receiving search results that are responsive to a search query; and transmitting instructions to display the search results and the advertisement, the advertisement providing the VUI.

Claims

1. A computer-implemented method executed using one or more processors, the method comprising:

determining, by the one or more processors, that a voting user interface (VUI) is to be provided to a user, the VUI enabling a user to submit one or more votes in a voting-based campaign;

receiving, by the one or more processors, an advertisement;

receiving, by the one or more processors, search results that are responsive to a search query; and

transmitting instructions to display the search results and the advertisement, the advertisement providing the VUI.

2. The method of claim 1, wherein the VUI is displayed within the advertisement.

3. The method of claim 1, wherein the advertisement comprises a link that can be selected by the user to display the VUI.

4. The method of claim 1, wherein the VUI includes the advertisement.

5. The method of claim 1, wherein the advertisement is associated with an entity, the entity being associated with the voting-based campaign.

6. The method of claim 5, wherein the entity comprises a participant in the voting-based campaign.

7. The method of claim 6, wherein the advertisement is associated with an entity that the user voted for, the entity being associated with the voting-based campaign.

8. The method of claim 1, wherein the advertisement is associated with a plurality of entities, each entity associated with the voting-based campaign, wherein the user can vote for one or more of the entities using the VUI.

9. The method of claim 1, wherein the advertisement is specific for the user and is based on a voting history of the user.

10. The method of claim 1, wherein the advertisement includes an embedded interface displaying multiple voting choices in the voting-based campaign.

11. The method of claim 10, wherein the advertisement is based on a selected choice of the multiple voting choices.

13. The system of claim 1, wherein the VUI is displayed within the advertisement.

14. The system of claim 1, wherein the advertisement comprises a link that can be selected by the user to display the VUI.

15. The system of claim 1, wherein the VUI includes the advertisement.

16. The system of claim 1, wherein the advertisement is associated with an entity, the entity being associated with the voting-based campaign.

18. The computer-readable medium of claim 1, wherein the VUI is displayed within the advertisement.

19. The computer-readable medium of claim 1, wherein the advertisement comprises a link that can be selected by the user to display the VUI.

20. The computer-readable medium of claim 1, wherein the VUI includes the advertisement.

12. A system comprising:

one or more computers and one or more storage devices storing instructions that are operable, when executed by the one or more computers, to cause the one or more computers to perform operations comprising;

determining that a voting user interface (VUI) is to be provided to a user, the VUI enabling a user to submit one or more votes in a voting-based campaign;

receiving an advertisement;

receiving search results that are responsive to a search query; and

transmitting instructions to display the search results and the advertisement, the advertisement providing the VUI.

17. A non-transitory computer-readable medium storing software comprising instructions executable by one or more computers which, upon such execution, cause the one or more computers to perform operations comprising:

determining that a voting user interface (VUI) is to be provided to a user, the VUI enabling a user to submit one or more votes in a voting-based campaign;

receiving an advertisement;

receiving search results that are responsive to a search query; and

transmitting instructions to display the search results and the advertisement, the advertisement providing the VUI.