METHODS AND SYSTEMS FOR DELIVERING ELECTRONIC CONTENT TO USERS IN POPULATION BASED GEOGRAPHIC ZONES
First Claim
1. A computer-implemented method for executing an electronic distribution of electronic content to user devices, the method comprising:
- receiving, from an advertiser or content provider, a request to transmit electronic content to a plurality of electronic devices of a desired subset of individuals, wherein the electronic content relates to a target location affiliated with the advertiser or content provider;
retrieving population density data for the target location and surrounding area, and correlating the subset of individuals with a population identifiable in the population density data;
identifying a geographical zone extending between the target location and a perimeter, the geographical zone having a size based on the population correlated with the subset of individuals;
receiving an indication that one of the plurality of electronic devices of one of the subset of individuals in the population has entered the geographical zone; and
transmitting electronic content to the electronic device of the one of the subset of individuals in the population, the electronic content relating to the target location.
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Accused Products
Abstract
Systems and methods are disclosed for electronic distribution of electronic content. The method may include receiving, from an advertiser or content provider, a request to transmit electronic content to a plurality of electronic devices of a desired subset of individuals. The electronic content may relate to a target location affiliated with the advertiser or content provider. The method also may include retrieving population density data for the target location and surrounding area, and correlating the subset of individuals with the population density. In addition, the method also may identifying a geographical zone extending from the target location to a perimeter location. The zone may have a size based on the population density correlated with the subset of individuals. The method my further include receiving an indication that the electronic device of a user has entered the geographical zone, and transmitting electronic content to the electronic device of the user.
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Citations
20 Claims
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1. A computer-implemented method for executing an electronic distribution of electronic content to user devices, the method comprising:
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receiving, from an advertiser or content provider, a request to transmit electronic content to a plurality of electronic devices of a desired subset of individuals, wherein the electronic content relates to a target location affiliated with the advertiser or content provider; retrieving population density data for the target location and surrounding area, and correlating the subset of individuals with a population identifiable in the population density data; identifying a geographical zone extending between the target location and a perimeter, the geographical zone having a size based on the population correlated with the subset of individuals; receiving an indication that one of the plurality of electronic devices of one of the subset of individuals in the population has entered the geographical zone; and transmitting electronic content to the electronic device of the one of the subset of individuals in the population, the electronic content relating to the target location. - View Dependent Claims (2, 3, 4, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A system for managing an electronic distribution of electronic content to electronic device users, the system including:
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a data storage device storing instructions for managing the electronic distribution of electronic content to electronic device users; and a processor configured to execute the instructions to perform a method including; receiving, from an advertiser or content provider, a request to transmit electronic content to a plurality of electronic devices of a desired subset of individuals, wherein the electronic content relates to a target location affiliated with the advertiser or content provider; retrieving population density data for the target location and surrounding area, and correlating the subset of individuals with a population identifiable in the population density data; identifying a geographical zone extending between the target location and a perimeter, the geographical zone having a size based on the population correlated with the subset of individuals; receiving an indication that one of the plurality of electronic devices of one of the subset of individuals in the population has entered the geographical zone; and transmitting electronic content to the electronic device of the one of the subset of individuals in the population, the electronic content relating to the target location. - View Dependent Claims (15, 16, 17, 18, 19)
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20. A computer-readable medium that, when executed by a computer system, cause the computer system to perform a method for managing an online distribution of content to electronic device users, the method including:
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receiving, from an advertiser or content provider, a request to transmit electronic content to a plurality of electronic devices of a desired subset of individuals, wherein the electronic content relates to a target location affiliated with the advertiser or content provider; retrieving population density data for the target location and surrounding area, and correlating the subset of individuals with a population identifiable in the population density data; identifying a geographical zone extending between the target location and a perimeter, the geographical zone having a size based on the population correlated with the subset of individuals; receiving an indication that one of the plurality of electronic devices of one of the subset of individuals in the population has entered the geographical zone; and transmitting electronic content to the electronic device of the one of the subset of individuals in the population, the electronic content relating to the target location.
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Specification