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DELIVERING OFFERS

  • US 20150127456A1
  • Filed: 01/12/2015
  • Published: 05/07/2015
  • Est. Priority Date: 09/20/2012
  • Status: Active Grant
First Claim
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1. A method comprising:

  • determining, by a computer processor of a computing system executing a content adaption browser plug-in of a Web browser and an associated URL, that a hardware device comprises an authorized available device a shared device list;

    encrypting, by said computer processor, a determined manufacturer and model of said hardware device;

    retrieving from said Web browser, by a user agent executed by said computer processor, said encrypted manufacturer and model of said hardware device;

    generating, by said computer processor, a hash obscuring a mac address and key shipped with said hardware device;

    transmitting to a content adaption engine, by said computer processor executing said Web browser, said user agent, said encrypted manufacturer and model of said hardware device, and said associated URL;

    extracting from said user agent, by said computer processor executing said content adaption engine, said encrypted manufacturer and model of said hardware device;

    decrypting, by said computer processor said encrypted manufacturer and model of said hardware device;

    evaluating, by said computer processor executing said content adaption engine, a rules engine with respect to said manufacturer and model of said hardware device with respect to Websites visited by said hardware device;

    determining based on results of said evaluating, by said computer processor executing said content adaption engine, targeted advertisements and offers related to said hardware device; and

    transmitting, by said computer processor, said targeted advertisements and offers to said Web browser.

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