TARGETED ADVERTISING BASED ON PHYSICAL TRAITS AND ANTICIPATED TRAJECTORY

• US 20150127460A1
• Filed: 11/04/2013
• Published: 05/07/2015
• Est. Priority Date: 11/04/2013
• Status: Abandoned Application

• Current Assignee: VIXS Systems Incorporated (Pixelworks Incorporated)
• Original Assignee: VIXS Systems Incorporated (Pixelworks Incorporated)
• Inventors: Daub, Sally Jean, Laksono, Indra
• Application Number:
  US14/070,817
• Publication Number:
  US 20150127460A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement

Abstract

A computer-implemented method includes selecting a targeted advertisement based on at least one physical trait of an intended recipient and determining an anticipated trajectory of the intended recipient from a first location based on an observation of the intended recipient at the first location. The method further includes presenting the targeted advertisement for the intended recipient at a second location selected based on the anticipated trajectory. Presenting the targeted advertisement for the intended recipient at the second location can include identifying an advertisement presentation device that is, or will be, available along the anticipated trajectory of the intended recipient, the advertisement presentation device serving the second location, determining an estimated arrival time of the intended recipient at the second location based on the anticipated trajectory, and queuing the targeted advertisement for presentation by the advertisement presentation device based on the estimated arrival time.

Claims

1. A computer-implemented method comprising:

selecting a targeted advertisement based on at least one physical trait of an intended recipient;

determining an anticipated trajectory of the intended recipient from a first location based on an observation of the intended recipient at the first location; and

presenting the targeted advertisement for the intended recipient at a second location selected based on the anticipated trajectory.

2. The method of claim 1, further comprising:

identifying a set of one or more advertisement sponsors proximate to a path indicated by the anticipated trajectory; and

wherein selecting the targeted advertisement comprises selecting the targeted advertisement further based on the set of one or more advertisement sponsors.

3. The method of claim 1, wherein selecting the targeted advertisement comprises:

determining the at least one physical trait based on image analysis of at least one image frame captured of the intended recipient in proximity to the first location.

4. The method of claim 1, wherein selecting the targeted advertisement comprises:

determining the at least one physical trait based on audio analysis of audio content captured from the intended recipient in proximity to the first location.

5. The method of claim 1, wherein selecting the targeted advertisement comprises:

determining the at least one physical trait based on chemical analysis of a chemical signature captured from the intended recipient in a location proximate to the first location.

6. The method of claim 1, wherein determining the anticipated trajectory of the intended recipient comprises determining the anticipated trajectory of the intended recipient based on motion analysis of a video imagery of the intended recipient in proximity to the first location.

7. The method of claim 1, wherein determining the anticipated trajectory of the intended recipient comprises determining the anticipated trajectory of the intended recipient based on a location of the intended recipient on a path map.

8. The method of claim 7, wherein the path map comprises a roadway map.

9. The method of claim 1, wherein determining the anticipated trajectory of the intended recipient comprises determining the anticipated trajectory of the intended recipient based on at least one previous observation of a trajectory taken by at least one prior observed entity in proximity to the first location.

10. The method of claim 1, wherein the targeted advertisement comprises at least one of a visual advertisement and an audio advertisement.

11. The method of claim 1, wherein presenting the targeted advertisement for the intended recipient at the second location comprises:

identifying an advertisement presentation device available along the anticipated trajectory of the intended recipient, the advertisement presentation device serving the second location;

determining an estimated arrival time of the intended recipient at the second location based on the anticipated trajectory; and

queuing the targeted advertisement for presentation by the advertisement presentation device based on the estimated arrival time.

12. A targeted advertising system comprising:

a decision engine to select a targeted advertisement based on at least one physical trait of an intended recipient;

a path engine to determine an anticipated trajectory of the intended recipient in a communal space from a first location based on an observation of the intended recipient at the first location; and

a presentation engine to provide the targeted advertisement for presentation of the intended recipient at a second location selected based on the anticipated trajectory.

13. The targeted advertising system of claim 12, further comprising:

a set of one or more advertisement presentation devices, each advertisement presentation device situated in a corresponding location of the communal space; and

wherein the presentation engine is to select an advertisement presentation device in proximity to a path represented by the anticipated trajectory for presentation of the selected targeted advertisement.

14. The targeted advertising system of claim 12, further comprising:

a set of one or more recipient observation devices, each recipient observation device situated at a corresponding location of the communal space; and

wherein the decision engine is determine the at least one physical trait of the intended recipient based on observational information obtained of the intended recipient by a recipient observation device that is in proximity to the first location.

15. The targeted advertisement system of claim 14, wherein the set of one or more recipient observation devices comprises at least one of:

an image capture device;

an audio capture device; and

a chemical receptor capture device.

16. The targeted advertisement system of claim 14, wherein the recipient observation device in proximity to the first location comprises an image capture device, and the decision engine is to determine at least one physical trait of the intended recipient based on analysis of imagery of the intended recipient captured by the image capture device.

17. The targeted advertisement system of claim 16, wherein the path engine is to determine the anticipated trajectory of the intended recipient based on motion analysis of the imagery.

18. The targeted advertisement system of claim 12, wherein the path engine is to determine the anticipated trajectory of the intended recipient based on a location of the intended recipient on a path map.

19. The targeted advertisement system of claim 12, wherein the presentation engine is to present the targeted advertisement for the intended recipient at the second location by:

identifying an advertisement presentation device available along the anticipated trajectory of the intended recipient, the advertisement presentation device serving the second location;

determining an estimated arrival time of the intended recipient at the second location based on the anticipated trajectory; and

queuing the targeted advertisement for presentation by the advertisement presentation device based on the estimated arrival time.

20. A non-transitory computer readable storage medium storing a set of executable instructions, the set of executable instructions to manipulate at least one processor to:

select a targeted advertisement based on at least one physical trait of an intended recipient;

determine an anticipated trajectory of the intended recipient from a first location on an observation of the intended recipient at the first location; and

present the targeted advertisement for the intended recipient at a second location selected based on the anticipated trajectory.