FORECASTING FOR RETAIL CUSTOMERS

• US 20150134413A1
• Filed: 09/30/2014
• Published: 05/14/2015
• Est. Priority Date: 10/31/2013
• Status: Abandoned Application

• Current Assignee: GlobalFoundries, Inc.
• Original Assignee: International Business Machines Corporation
• Inventors: Deshpande, Ajay Ashok, Hendrix, Kimberly D., McFaddin, Herbert Scott, Narayanaswami, Chandrasekhar
• Application Number:
  US14/502,568
• Publication Number:
  US 20150134413A1
• Time in Patent Office: Days
• US Class Current: 705/7.31
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration

Abstract

A method and system for retail forecasting includes accessing, from a database, retail data for past purchases of a customer at a retail entity and contextual data and generating, using a processor on a computer, at least one purchase forecasting model for a specific product for the customer.

Claims

1. A method, comprising:

accessing, from a database, retail data for past purchases of a customer at a retail entity; and

generating, using a processor on a computer, at least one purchase forecasting model for a specific product for said customer.

2. The method according to claim 1, wherein said at least one purchase forecasting model is for a specified time period, said method further comprising generating, for each of said at least one purchase forecasting model, an expected sales value over said specified time period for said customer and said specific product.

3. The method according to claim 1, further comprising accessing contextual data related to local events and conditions at a store location used by said customer, wherein at least one of said at least one purchase forecasting model is based at least in part on said local events and conditions data.

4. The method according to claim 1, further comprising accessing contextual data information associated with said customer, said contextual information comprising data of a personal nature that provides a profile of personal aspects affecting purchases at said retail entity, wherein at least one of said at least one purchase forecasting model is based at least in part on said contextual data information for said customer.

5. The method according to claim 2, further comprising:

monitoring purchasing events of said customer at said retail entity over at least a portion of said specified time period; and

comparing said purchasing events with said expected sales value for said specific product.

6. The method according to claim 1, wherein said generating at least one purchase forecasting model for said specific product for said customer comprises developing a plurality of models for said customer, for a plurality of products, said method further comprising merging said plurality of models into a single model, to thereby develop a product category model for said customer.

7. The method according to claim 1, further comprising:

developing a forecasting model for said product for a plurality of customers; and

merging said plurality of models into a single model, to thereby develop a product model for a customer segment.

8. The method according to claim 1, wherein the forecast model building is exercised based on a specific time schedule or trigged by an event.

9. The method according to claim 1, wherein a plurality of forecasting models are developed, said method further comprising combining the plurality of forecasting models into a single forecasting model.

10. The method according to claim 9, where the plurality of forecasting models are combined into a single model by assigning weights to outputs of individual forecasting models and a final output is generated based on a combination of weighted outputs of the individual forecasting models.

11. The method according to claim 5, wherein a plurality of models are developed for said product for said customer, said method further comprising:

computing a difference between actual and expected sales for a customer for said product, a location and a time window; and

at least one of;

triggering a root cause analysis if an expected sales value deviates from an actual sales value by at least a predetermined amount, said root cause analysis comprising determining whether another of said plurality of forecasting models more accurately reflects said difference, and, if another forecasting model is determined as being more accurate for said difference, triggering a forecast computation for another product or a product category; and

transmitting a marketing event to said customer.

12. The method according to claim 11, wherein, if an actual customer sale is less than the expected sale, then the marketing event transmitted to said customer comprises an incentive.

13. The method according to claim 11, wherein, if an actual customer sale is greater than the expected sale, then the marketing event transmitted to said customer comprises a reward.

14. The method according to claim 1, as tangibly embodied in a set of computer-readable instructions on a non-transitory storage medium.

15. A method, comprising:

accessing, from a database, retail data for past purchases of at least one customer at a retail entity;

accessing contextual information associated with each said at least one customer, said contextual information comprising data affecting purchases at said retail entity; and

generating, using a processor on a computer, at least one purchase forecasting model for a specific product or product category for each said at least one customer, using said past purchase retail data and said contextual information.

16. The method according to claim 15, wherein said contextual information comprises at least one of:

information reflecting conditions or events that influence retail purchases at a local retail store of said retail entity; and

information of a personal nature associated with each said at least one customer that provides a profile of personal aspects that influence retail purchases at the local retail store.

17. The method according to claim 15, wherein a purchase forecasting model for a specific product or product category for each of a plurality of said customers is generated, said method further comprising merging said purchase forecasting models into a single model, to thereby develop a product model or product category model for a customer segment.

18. The method according to claim 15, wherein said at least one purchase forecasting model is for a specified time period, said method further comprising:

generating, for each of said at least one purchase forecasting model, an expected sales value over said specified time period for each said customer and each said specific product or product category;

monitoring purchasing events of each said customer over at least a portion of said specified time period for said specify product or product category;

comparing said purchasing events with said expected sales value for said specific product or product category;

determining whether a difference exists between said purchasing events of said product or product category and said expected sales value that exceeds a predetermined amount; and

transmitting a marketing event to said customer if said difference exceeds said predetermined amount.

19. A system, comprising:

a database storing customer data, retail information, and contextual information relating to a store location and customers making purchases at said store location, said contextual information comprising at least one of;

information reflecting conditions or events that influence retail purchases at said store location; and

information of a personal nature associated with each of said customers making purchases at said store location and that provides a profile of personal aspects that influence retail purchases at the store location; and

a processor configured to access data from the database, to analyze the data, to generate a forecast for each specific customer, and to generate an expected value over a time period for each specific customer based on the customer'"'"'s forecast.

20. The system according to claim 19, wherein the processor further transmits a marketing event to any of a specific customer when an actual value of said specific customer deviates from the expected value of said specific customer by a predetermined amount.