MECHANISM FOR FACILITATING DYNAMIC AND TARGETED ADVERTISEMENTS FOR COMPUTING SYSTEMS

• US 20150134452A1
• Filed: 03/15/2013
• Published: 05/14/2015
• Est. Priority Date: 03/15/2013
• Status: Abandoned Application

• Current Assignee: Intel Corporation
• Original Assignee: Intel Corporation
• Inventors: Williams, Gerald Shawn
• Application Number:
  US13/977,474
• Publication Number:
  US 20150134452A1
• Time in Patent Office: Days
• US Class Current: 705/14.55
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested

Abstract

A mechanism is described for facilitating dynamic and targeted advertisements for computing systems according to one embodiment. A method of embodiments, as described herein, includes transmitting an indication that one or more advertisements are being played at the computing device, determining whether a user profile associated with a user of the apparatus has a sufficient amount of advertisement credits to allow the user to receive an advertisement-free experience relating to an advertisement-sponsored application, and providing the advertisement-free experience if the user profile includes the sufficient amount of advertisement credits.

Claims

1. A computing device comprising:

advertisement sponsor logic to;

transmit an indication that one or more advertisements are being played at the computing device;

determine whether a user profile associated with a user of the apparatus has a sufficient amount of advertisement credits to allow the user to receive an advertisement-free experience relating to an advertisement-sponsored application; and

provide the advertisement-free experience if the user profile comprises the sufficient amount of advertisement credits.

2. The computing device of claim 1, wherein the advertisement sponsor logic is further to cease providing the advertisement-free experience if the user profile has run out of advertisement credits or does not comprise the sufficient amount of advertisement credits, wherein the sufficient amount comprises an amount equal to or greater than a threshold amount of advertisement credits, wherein the threshold amount comprises zero or greater than zero.

3. The computing device of claim 1, wherein the indication further comprises an identification of the one or more advertisements watched at the computing device, the computing device having a plurality of advertisement sponsor applications including the advertisement-sponsored application.

4. The computing device of claim 1 or 3, wherein the indication is received at a server computing system maintaining the user profile, wherein the advertisement sponsored-application to check with the server computing system to determine whether the user profile has the sufficient amount of advertisements.

5. The computing device of claim 1, wherein the indication comprises the advertisement credits to be added to the user profile for playing the one or more advertisements at the computing device, and wherein the computing device further having user preferences to determine, locally, how the advertisement credits are to be applied in relation to one or more of the plurality of advertisement sponsor applications.

6. An apparatus comprising:

preference/credit management logic to track advertisement credits in a user profile relating to a user in response to receiving indications of a user receiving one or more advertisements at a computing device; and

advertisement communication logic to, in response to a query from the computing device, provide a notification indicating a sufficient amount of advertisement credits relating to the advertisement sponsor application in the user profile.

7. The apparatus of claim 6, wherein the preference/credit management logic is further to calculate and award the advertisement credits to the user based on a number of times the one or more advertisements are viewed by the user.

8. The apparatus of claim 7, wherein the preference/credit management logic is further to calculate and award the advertisement credits to the user in response to the user purchasing or leasing goods or services from one or more sponsored vendors.

9. The apparatus of claim 6, further comprising:

detection module to detect an advertisement request comprising user information received from the computing device;

selection and control module to evaluate the request based on the user profile associated with the user associated with the user information, wherein the selection and control module is further to select one or more advertisements based on the evaluation of the request;

credit calculation logic to calculate and assign an amount of advertisement credit of the advertisement credits to the user profile; and

transmission logic to transmit the selected one or more advertisements to be displayed at the computing device.

10. The apparatus of claim 9, wherein the user profile comprises one or more of user personal data, user preferences, and the advertisement credits, wherein the user profile is stored at a database, wherein the user personal data comprises one or more of user name, user age, user gender, user location, user income, and user login, wherein the user personal data uniquely identifies the user or the computing device without identifying other user personally-identifiable user information.

11. The apparatus of claim 10, further comprising preference tracking logic to track and maintain the user preferences relating to the user, wherein the user preferences comprise one or more of preferred websites, preferred vendors, preferred shopping items, and shopping habits, wherein the user preferences comprise advertising preferences.

12. The apparatus of claim 10, wherein the amount of advertisement credit is calculated to be corresponding to the selected one or more advertisements and deposited to the user profile to be added to the advertisement credits, wherein the advertisement credits comprise redeemable monetary credits or non-monetary credits, wherein the advertisement credits are redeemable for one or more of purchasing, renting, leasing, and selling of one or more of services, consumer products or goods, software applications, outstanding balances, and other tangible and non-tangible items.

13. The apparatus of claim 9, further comprising registration logic to register the user, wherein registering the user comprises creating the user profile and authenticating one or more of the user and the computing device.

14. The apparatus of claim 9, wherein evaluation of the request further comprises performing selection of the one or more advertisements based on evaluation of user/advertisement data obtained from a third-party organization managing the user/advertisement data including one or more of advertisements, sponsor/vendor data, preference data, and credit data.

15. The apparatus of claim 9, wherein the credit calculation logic is further to calculate the amount of advertisement credit associated with the one or more advertisements and assign the amount of advertisement credit to the user profile in response to receiving an indication that the user has watched the one or more advertisements.

16. The apparatus of claim 15, further comprisingwherein the transmission logic is further to transmit the selected one or more advertisements to be displayed at the computing device, wherein the transmission logic is further to pause transmission of additional advertisements to the user for a period of time after the user has watched the one or more advertisements to provide the user an advertisement-free experience for the period of time, wherein the period of time is based on the advertisement credit associated with the one or more advertisements.

17. The apparatus of claim 16, wherein the one or more advertisements are offered to the user based on user preferences relating to the user, wherein the user preferences comprise one or more of preferred websites, preferred vendors, preferred shopping items, and shopping habits, wherein the user preferences comprise advertising preferences, and wherein the amount of advertisement credit comprises redeemable monetary credits or non-monetary credits, wherein the advertisement credit is redeemable for one or more of purchasing, renting, leasing, and selling of one or more of services, consumer products or goods, software applications, outstanding balances, and other tangible and non-tangible items.

18-25. -25. (canceled)

26. A method comprising:

transmitting an indication that one or more advertisements are being played at the computing device;

determining whether a user profile associated with a user of the apparatus has a sufficient amount of advertisement credits to allow the user to receive an advertisement-free experience relating to an advertisement-sponsored application; and

providing the advertisement-free experience if the user profile comprises the sufficient amount of advertisement credits.

27. The method of claim 26, further comprising ceasing to provide the advertisement-free experience if the user profile has run out of advertisement credits or does not comprise the sufficient amount of advertisement credits, wherein the sufficient amount comprises an amount equal to or greater than a threshold amount of advertisement credits, wherein the threshold amount comprises zero or greater than zero.

28. The method claim 26, wherein the indication further comprises an identification of the one or more advertisements watched at the computing device, the computing device having a plurality of advertisement sponsor applications including the advertisement-sponsored application.

29. A method comprising:

tracking advertisement credits in a user profile relating to a user in response to receiving indications of a user receiving one or more advertisements at a computing device; and

providing, in response to a query from the computing device, a notification indicating a sufficient amount of advertisement credits relating to the advertisement sponsor application in the user profile.

30. The method of claim 29, further comprising calculating and awarding the advertisement credits to the user based on a number of times the one or more advertisements are viewed by the user.

31. The method of claim 30, further comprising calculating and awarding the advertisement credits to the user in response to the user purchasing or leasing goods or services from one or more sponsored vendors.

32. At least one machine-readable medium comprising a plurality of instructions that in response to being executed on a computing device, causes the computing device to carry out one or more operations comprising:

tracking advertisement credits in a user profile relating to a user in response to receiving indications of a user receiving one or more advertisements at a computing device; and

providing, in response to a query from the computing device, a notification indicating a sufficient amount of advertisement credits relating to the advertisement sponsor application in the user profile.

33. The machine-readable medium of claim 32, wherein the one or more operations further comprise calculating and awarding the advertisement credits to the user based on a number of times the one or more advertisements are viewed by the user.

34. The machine-readable medium of claim 33, wherein the one or more operations further comprise calculating and awarding the advertisement credits to the user in response to the user purchasing or leasing goods or services from one or more sponsored vendors.