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DYNAMIC BID PRICE SELECTION

  • US 20150134462A1
  • Filed: 11/08/2013
  • Published: 05/14/2015
  • Est. Priority Date: 11/08/2013
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • determining, via a processor, a base bid price for an advertising opportunity bid request received at a communications interface during a designated time period;

    determining, via the processor, a designated bid price for the advertising opportunity bid request, the designated bid price being determined at least in part by applying a bid multiplier value to the base bid price, the bid multiplier value reflecting a target pacing rate associated with the designated time period; and

    transmitting a bid placement message via the communications interface, the bid placement message identifying the advertising opportunity bid request and the designated bid price.

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