DYNAMIC BID PRICE SELECTION
First Claim
1. A method comprising:
- determining, via a processor, a base bid price for an advertising opportunity bid request received at a communications interface during a designated time period;
determining, via the processor, a designated bid price for the advertising opportunity bid request, the designated bid price being determined at least in part by applying a bid multiplier value to the base bid price, the bid multiplier value reflecting a target pacing rate associated with the designated time period; and
transmitting a bid placement message via the communications interface, the bid placement message identifying the advertising opportunity bid request and the designated bid price.
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Accused Products
Abstract
Techniques and mechanisms described herein facilitate the dynamic selection of bid price. According to various embodiments, a base bid price may be determined for an advertising opportunity bid request received at a communications interface during a designated time period. A designated bid price may be for the advertising opportunity bid request. The designated bid price may be determined at least in part by applying a bid multiplier value to the base bid price. The bid multiplier value may reflect a target pacing rate associated with the designated time period. A bid placement message may be transmitted via the communications interface. The bid placement message may identify the advertising opportunity bid request and the designated bid price.
25 Citations
20 Claims
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1. A method comprising:
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determining, via a processor, a base bid price for an advertising opportunity bid request received at a communications interface during a designated time period; determining, via the processor, a designated bid price for the advertising opportunity bid request, the designated bid price being determined at least in part by applying a bid multiplier value to the base bid price, the bid multiplier value reflecting a target pacing rate associated with the designated time period; and transmitting a bid placement message via the communications interface, the bid placement message identifying the advertising opportunity bid request and the designated bid price. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system comprising:
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memory operable to store a base bid price for an advertising opportunity bid request received during a designated time period; a processor operable to determine a designated bid price for the advertising opportunity bid request, the designated bid price being determined at least in part by applying a bid multiplier value to the base bid price, the bid multiplier value reflecting a target pacing rate associated with the designated time period; and a communications interface operable to transmit a bid placement message identifying the advertising opportunity bid request and the designated bid price. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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19. One or more computer readable media having instructions stored thereon for performing a method, the method comprising:
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determining, via a processor, a base bid price for an advertising opportunity bid request received at a communications interface during a designated time period; determining, via the processor, a designated bid price for the advertising opportunity bid request, the designated bid price being determined at least in part by applying a bid multiplier value to the base bid price, the bid multiplier value reflecting a target pacing rate associated with the designated time period; and transmitting a bid placement message via the communications interface, the bid placement message identifying the advertising opportunity bid request and the designated bid price. - View Dependent Claims (20)
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Specification