SYSTEMS AND METHODS FOR ADDING COMMERCIAL CONTENT TO PRINTOUTS

• US 20150138605A1
• Filed: 09/21/2010
• Published: 05/21/2015
• Est. Priority Date: 09/21/2010
• Status: Abandoned Application

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Liu, Samson J., Joshi, Parag M., Yang, Sheng-Wen, Jin, Jian-Ming
• Application Number:
  US13/821,356
• Publication Number:
  US 20150138605A1
• Time in Patent Office: Days
• US Class Current: 358/3.24
• CPC Class Codes: G06F 3/1243 Variable data printing, e.g. document forms, templates, labels, coupons, advertisements, logos, watermarks, transactional printing, fixed content versioning
• CPC Class Codes: G06F 3/1289 in server-client-printer device configuration, e.g. the server does not see the printer
• CPC Class Codes: G06K 15/1809 relating to the printing process
• CPC Class Codes: G06K 15/1822 Analysing the received data before processing
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

Systems, devices and methods are provided which relate to detecting a print command on a client computer, the print command reflecting an interest to print content of an electronic document, accessible by a client computer, as a hard copy printout. One method includes analyzing the electronic document content to determine its underlying subject matter, identifying commercial content relevant to the underlying subject matter, and creating and formatting a new, printable document that includes the electronic document content and the identified commercial content.

Claims

1. A method performed using a physical computer system comprising at least one processor for adding commercial content to electronic document printouts, the method comprising:

detecting a print command on a client computer, the print command reflecting an interest to print content of an electronic document, accessible on the client computer, as a hard copy printout;

analyzing the electronic document content to determine underlying subject matter associated with the electronic document;

identifying commercial content relevant to the underlying subject matter; and

creating and formatting a printable document that comprises the electronic document content and the identified commercial content.

2. The method of claim 1, wherein detecting a print command comprises a content plug-in associated with a network link detecting the print command.

3. The method of claim 2, wherein analyzing the electronic document content comprises the content plug-in analyzing the electronic document content.

4. The method of claim 2, wherein analyzing the electronic document comprises a server computer remote to the client computer analyzing the electronic document content.

5. The method of claim 1, wherein analyzing the electronic document content comprises using a taxonomic analysis to determine a theme of the electronic document.

6. The method of claim 5, wherein analyzing the electronic document content comprises analyzing a graphic or image of the network electronic document.

7. The method of claim 5, wherein identifying commercial content comprises searching a database of commercial content for commercial content that is relevant to the electronic document content based on the taxonomic analysis of the electronic document and using meta-data associated with various commercial content in the database of commercial content.

8. The method of claim 5, wherein creating and formatting the printable document comprises creating a printable document that excludes content not relevant to the theme of the electronic document.

9. The method of claim wherein creating and formatting the printable document comprises positioning the identified commercial content adjacent a bottom edge of the electronic document.

10. A non-transitory computer-readable medium that stores computer executable instructions that are executable by a processor to cause a computing device to perform a method, the method comprising:

detecting a print command on a client computer, the print command reflecting an interest to print content of an electronic document displayed on the client computer as a hard copy printout;

analyzing the electronic document content to determine underlying subject matter associated with the electronic document;

identifying commercial content relevant to the underlying subject matter; and

creating and formatting a printable document that comprises the electronic document content and the identified commercial content.

11. The computer-readable medium of claim 10, wherein the method further comprises using a content plug-in, associated with a network link, to:

detect the print command;

execute instructions to perform a taxonomic analysis on the electronic document content; and

field identified commercial content based on the taxonomic analysis and meta-data associated with various commercial content in a database of commercial content.

12. The computer-readable medium of claim 10, wherein the method further comprises using a content plug-in, associated with a print manager, to:

detect the print command;

execute instructions to extract content relevant to the underlying subject matter;

send the extracted content to a server computer remote to the client computer for performing a taxonomic analysis on the extracted content together with using meta-data associated with various commercial content in the database of commercial content to create and format the printable document; and

field the return printable document.

13. A network computing device, comprising:

a processor;

a memory coupled to the processor, wherein the memory stores computer executable instructions which are executed by the processor to;

detect a print command on a client computer, the print command reflecting an interest to print content of an electronic document, accessible on the network computing device, as a hard copy printout;

analyze the electronic document content to determine underlying subject matter associated with the electronic document;

identify commercial content relevant to the underlying subject matter; and

create and format a printable document that comprises the electronic document content and the identified commercial content.

14. The network computing device of claim 13, wherein the memory tares computer executable instructions which are executed by the processor to:

send the underlying subject matter to a remote commercial content database;

request the remote commercial content database to identify commercial content relevant to the underlying subject matter using a taxonomic analysis and using meta-data associated with various commercial content in the commercial content database; and

field the identified commercial content from the remote commercial content database.

15. The network computing device of claim 13, wherein the memory stores computer executable instructions which are executed by the processor to request a remote commercial content database to identify pre-archived commercial content relevant to the underlying subject matter using a taxonomic analysis and using location and demographic meta-data associated with various commercial content in the commercial content database.