Sending Information Associated with a Targeted Advertisement to a Mobile Device Based on Viewer Reaction to the Targeted Advertisement

• US 20150142552A1
• Filed: 11/21/2013
• Published: 05/21/2015
• Est. Priority Date: 11/21/2013
• Status: Abandoned Application

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Schmehl, Ian C., White, Scott, Cansler, James L. Jr.
• Application Number:
  US14/086,499
• Publication Number:
  US 20150142552A1
• Time in Patent Office: Days
• US Class Current: 705/14.41
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A method includes detecting a signal strength of a signal of a mobile device. The method includes determining that the mobile device is in a vicinity of the device when the signal strength satisfies a threshold. The method includes sending an advertisement from the device to a display device in response to determining that the mobile device is in the vicinity of the device. The advertisement is selected based on a user profile associated with the mobile device. The method includes determining a reaction to the advertisement from a person associated with the mobile device. The method also includes sending information associated with the advertisement to the mobile device in response to a positive reaction from the person.

Claims

1. A method comprising:

detecting, at a device, a signal strength of a signal of a mobile device;

determining, at the device, that the mobile device is in a vicinity of the device when the signal strength satisfies a threshold;

sending an advertisement from the device to a display device in response to determining that the mobile device is in the vicinity of the device, wherein the advertisement is selected based on a user profile associated with the mobile device;

determining, at the device, a reaction to the advertisement from a person associated with the mobile device; and

sending information associated with the advertisement to the mobile device from the device in response to a positive reaction from the person.

2. The method of claim 1, wherein sending the advertisement comprises:

receiving identification information from the mobile device;

retrieving the user profile based on the identification information; and

selecting the advertisement based on user data, preferences, purchase history, web page access history, or combinations thereof, retrieved from the user profile.

3. The method of claim 1, wherein determining the reaction includes detecting a facial expression of the person and detecting whether the person focuses on the display during presentation of the advertisement.

4. The method of claim 3, wherein the device determines that the reaction is positive in response to detecting that the facial expression indicates a smile while the person focuses on the display device.

5. The method of claim 1, wherein the display device is a display screen of the mobile device.

6. The method of claim 1, wherein the display device is a display screen of a computing system coupled to the device.

7. The method of claim 1, wherein the display device is a monitor associated with the device.

8. The method of claim 1, wherein the device comprises a customer premises equipment device at a retail establishment.

9. The method of claim 1, wherein the device comprises a customer premises equipment device at a domestic residence.

10. The method of claim 1, wherein the device comprises a set-top box device.

11. A system comprising:

a processor;

a memory coupled to the processor, the memory comprising instructions executable by the processor to perform operations including;

determining that a mobile device is in a vicinity of the processors;

sending an advertisement to a display device when the mobile device is in the vicinity of the processor, the advertisement based on a user profile associated with the mobile device;

determining a reaction to the advertisement by a person associated with the mobile device; and

sending information associated with the advertisement to the mobile device in response to a positive reaction from the person.

12. The system of claim 11, further comprising a camera system coupled to the processor, wherein the camera system monitors people in the vicinity of the processor, and wherein data received by the processor from the camera system is used in determining the reaction to the advertisement by the person.

13. The system of claim 12, wherein the data is analyzed to determine whether the person watched the advertisement, whether the person made facial expressions related to the advertisement, or both.

14. The system of claim 11, wherein the operations further include retrieving the user profile based on identification information received from the mobile device.

15. The system of claim 11, wherein an indication of the positive reaction to the advertisement from the person includes the mobile device remaining in the vicinity of the processor during presentation of the advertisement to the display device.

16. A computer-readable storage device comprising instructions executable by a processor to perform operations including:

sending an advertisement to a display device upon detecting a mobile device in a vicinity of the processor, wherein the advertisement is selected based on a user profile associated with the mobile device;

determining a reaction to the advertisement by a person associated with the mobile device; and

sending information associated with the advertisement to the mobile device in response to a positive reaction from the person.

17. The computer-readable storage device of claim 16, wherein the information comprises an offer to purchase a product or service associated with the advertisement.

18. The computer-readable storage device of claim 16, wherein the information comprises a location of a business associated with the advertisement.

19. The computer-readable storage device of claim 16, wherein the information comprises contact information associated with a product or service associated with the advertisement.

20. The computer-readable storage device of claim 16, wherein the operations further include determining that the reaction is not the positive reaction when the advertisement is a video and the video is interrupted before completion.