SYSTEM AND METHOD FOR INCREASING THE LIKELIHOOD OF USERS REVIEWING ADVERTISEMENTS
First Claim
1. A machine-implemented method for displaying an advertisement in a supplemental display region in a display comprising:
- obtaining, using one or more processors, primary content information from a first database;
providing, using the one or more processors, the primary content information for display in a primary content, display region;
providing, using the one or more processors, a first supplemental content display region and a second supplemental content display region, both of which are co-located within the primary content display region;
obtaining, using the one or more processors, advertisement information from a second database;
providing, using the one or more processors, the advertisement information for display in the first supplemental content display region;
accessing, using the one or more processors, a third database storing a plurality of textual quotations;
obtaining, using the one or more processors, information regarding a content of the primary content display region;
selecting, using the one or more processors, a textual quotation of the plurality of textual quotations based on a relevance of the textual quotation to the content, wherein the textual quotation has an initial ranking;
providing, using the one or more processors, the textual quotation for display in the second supplemental content display region, wherein the primary content information, the advertisement information and the textual quotation are displayed concurrently;
receiving, using the one or more processors, an indication that the textual quotation or the advertisement information was selected;
adjusting, using the one or more processors, the initial ranking of the textual quotation based on the indication; and
selecting, using the one or more processors, the textual quotation to be displayed within a third advertisement display region based on the ranking.
2 Assignments
0 Petitions
Accused Products
Abstract
A system and machine-implemented method for displaying an advertisement in a supplemental display area comprising a first supplemental content display region and a second supplemental content display region for concurrent display with a primary content display area on a user device, including identifying the first supplemental content display region and the second supplemental content display region, obtaining an advertisement information, transmitting the advertisement information for display in the first supplemental content display region, obtaining a non-advertisement information, transmitting the non-advertisement information for display in the second supplemental content display region.
15 Citations
39 Claims
-
1. A machine-implemented method for displaying an advertisement in a supplemental display region in a display comprising:
-
obtaining, using one or more processors, primary content information from a first database; providing, using the one or more processors, the primary content information for display in a primary content, display region; providing, using the one or more processors, a first supplemental content display region and a second supplemental content display region, both of which are co-located within the primary content display region; obtaining, using the one or more processors, advertisement information from a second database; providing, using the one or more processors, the advertisement information for display in the first supplemental content display region; accessing, using the one or more processors, a third database storing a plurality of textual quotations; obtaining, using the one or more processors, information regarding a content of the primary content display region; selecting, using the one or more processors, a textual quotation of the plurality of textual quotations based on a relevance of the textual quotation to the content, wherein the textual quotation has an initial ranking; providing, using the one or more processors, the textual quotation for display in the second supplemental content display region, wherein the primary content information, the advertisement information and the textual quotation are displayed concurrently; receiving, using the one or more processors, an indication that the textual quotation or the advertisement information was selected; adjusting, using the one or more processors, the initial ranking of the textual quotation based on the indication; and selecting, using the one or more processors, the textual quotation to be displayed within a third advertisement display region based on the ranking. - View Dependent Claims (5, 6, 7, 9, 10, 11, 12)
-
-
2. (canceled)
-
3. (canceled)
-
4. (canceled)
-
8. (canceled)
-
13. (canceled)
-
14. A system for displaying advertisements, the system comprising:
-
one or more processors; and a machine-readable medium comprising instructions stored therein, which when executed by the processors, cause the processors to perform operations comprising; obtaining primary content information from a first database; providing the primary content information to a user device; receiving a first request from the user device for a first piece of supplemental content and a second request for a second piece of supplemental content for concurrent display within a supplemental display area which is within the primary content display area on the user device; obtaining advertisement information from a second database; providing the advertisement information to the user device in response to the first request; accessing a third database storing plural pieces of data; obtaining information regarding a content of the primary content display region; selecting one or more of the plural pieces of data from the third database as additional information, based on a relevance of the additional information to the content, wherein the additional information has an initial ranking; providing the additional information to the user device in response to the second request; receiving, using the one or more processors, an indication from the user device that the additional information or the advertisement information was selected; adjusting, using the one or more processors, the initial ranking of the additional information based on the indication; and selecting, using the one or more processors, the additional information to be displayed within a third advertisement display region based on the ranking. - View Dependent Claims (15, 16, 18, 19, 20, 22, 23, 24, 25)
-
-
17. (canceled)
-
21. (canceled)
-
26. (canceled)
-
27. A non-transitory machine-readable medium comprising instructions stored therein, which when executed by a machine, cause the machine to perform operations comprising:
-
obtaining primary content information from a first database; providing the primary content information for display in a primary content display region; receiving a first request associated with a first supplemental content display region and a second request associated with a second supplemental content display region for concurrent display within a supplemental display area which is within the primary content display area on a user device; obtaining advertisement information from a second database; providing the advertisement information to the user device in response to the first request; accessing a plurality of textual quotations from a third database storing plural pieces of data; obtaining information regarding a content of the primary content display region; selecting a textual quotation of the plurality of textual quotations from the third database based on a relevance of the textual quotations to the content, wherein the textual quotation has an initial ranking; providing the textual quotation to the user device in response to the second request; receiving an indication that the textual quotation or the advertisement information was selected; adjusting the initial ranking of the textual quotation based on the indication; and selecting the textual quotation to be displayed within a third advertisement display region based on the ranking. - View Dependent Claims (31, 32, 33, 35, 36, 37, 38)
-
-
28. (canceled)
-
29. (canceled)
-
30. (canceled)
-
34. (canceled)
-
39. (canceled)
Specification