SERVING CONTENT BASED ON ONLINE REGISTRATION AND OFFLINE MESSAGES
First Claim
Patent Images
1. A computer-implemented method comprising:
- registering, by one or more computing devices, online an entity with a content management system, the registering including storing, by the one or more computing devices, a location associated with the entity;
receiving, by the one or more computing devices, offline from the entity a message that indicates information for use in a sponsored content item;
determining, by the one or more computing devices, that a user is in proximity to the location based on device location information provided from a user device indicative of user device location; and
serving, by the one or more computing devices, a sponsored content item to the user based on information from the registering, the sponsored content item including information from the message;
wherein the message comprises bid information for use in conducting an auction for serving the sponsored content item.
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Accused Products
Abstract
Methods, systems, and computer program products are provided for serving content based on online registration and offline messages. One example method includes registering online an entity with a content management system, the registering including storing a location associated with the entity, receiving offline from the entity a message that indicates information for use in a sponsored content item, determining that a user is in proximity to the location, and serving a sponsored content item to the user based on information from the registering, the sponsored content item including information from the message.
7 Citations
19 Claims
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1. A computer-implemented method comprising:
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registering, by one or more computing devices, online an entity with a content management system, the registering including storing, by the one or more computing devices, a location associated with the entity; receiving, by the one or more computing devices, offline from the entity a message that indicates information for use in a sponsored content item; determining, by the one or more computing devices, that a user is in proximity to the location based on device location information provided from a user device indicative of user device location; and serving, by the one or more computing devices, a sponsored content item to the user based on information from the registering, the sponsored content item including information from the message; wherein the message comprises bid information for use in conducting an auction for serving the sponsored content item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A computer-implemented method comprising:
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receiving, by one or more computing devices, registration information for an entity that wants to generate instant content; receiving, by the one or more computing devices, from the entity a message that specifies information for inclusion in a sponsored content item, the message further comprising wherein the message comprises bid information for use in conducting an auction for serving the sponsored content item; automatically creating, by the one or more computing devices, the sponsored content item including a title, information included in the message and a link; and delivering, by the one or more computing devices, the sponsored content item to users located in proximity to or having expressed an interest in a location associated with the entity.
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14. A computer-implemented method comprising:
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determining, by the one or more computing devices, that a user is in proximity to or has expressed interest in a specific location; determining, by the one or more computing devices, an entity associated with the specific location; identifying, by the one or more computing devices, an offline message received from the entity that includes a message for the user, the message comprising wherein the message comprises bid information for use in conducting an auction for serving a sponsored content item; constructing, by the one or more computing devices, the sponsored content item including the message; and delivering, by the one or more computing devices, the sponsored content item including the message to the user.
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15. A non-transitory computer storage medium encoded with a computer program, the computer program comprising instructions that when executed by one or more computers cause the one or more computers to perform operations comprising:
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registering online an entity with a content management system, the registering including storing a location associated with the entity; receiving of from the entity a message that indicates information for use in a sponsored content item, the message comprising information for use in conducting an auction for serving a sponsored content item; determining that a user is in proximity to the location; and serving the sponsored content item to the user based on information from the registering, the sponsored content item including information from the message. - View Dependent Claims (16, 17, 18)
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19. -20. (canceled)
Specification