SYSTEMS AND METHODS FOR ESTIMATING USER ATTENTION
First Claim
1. A computer implemented method comprising:
- identifying, by a computer system, first activity data for a first user of a website or an application, wherein the first activity data indicates activities of the first user on the website or the application;
detecting, by the computer system, a first predetermined period of inactivity in the first activity data;
initiating, by the computer system, a response triggering event after the first predetermined period of inactivity;
monitoring, by the computer system, for an indication of a user response to the response triggering event; and
determining, by the computer system, whether the first user is passively present on the website or the application based on the monitoring for the indication of the user response.
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Accused Products
Abstract
Techniques for estimating user attention on a website or application are provided. First activity data for a first user of a website or an application may be identified. The first activity data may indicate activities of the first user on the website or the application. A first predetermined period of inactivity may be detected in the first activity data. A response triggering event may be initiated after the first predetermined period of inactivity. An indication of a user response to the response triggering event may be monitored for. Whether the first user is passively present on the website or the application may be determined based on the monitoring for the indication of the user response.
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Citations
20 Claims
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1. A computer implemented method comprising:
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identifying, by a computer system, first activity data for a first user of a website or an application, wherein the first activity data indicates activities of the first user on the website or the application; detecting, by the computer system, a first predetermined period of inactivity in the first activity data; initiating, by the computer system, a response triggering event after the first predetermined period of inactivity; monitoring, by the computer system, for an indication of a user response to the response triggering event; and determining, by the computer system, whether the first user is passively present on the website or the application based on the monitoring for the indication of the user response. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A system comprising:
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at least one processor; and a memory storing instructions configured to instruct the at least one processor to perform; identifying first activity data for a first user of a website or an application, wherein the first activity data indicates activities of the first user on the website or the application; detecting a first predetermined period of inactivity in the first activity data; initiating a response triggering event after the first predetermined period of inactivity; monitoring for an indication of a user response to the response triggering event; and determining, by the computer system, whether the first user is passively present on the website or the application based on the monitoring for the indication of the user response.
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20. A computer storage medium storing computer-executable instructions that, when executed, cause a computer system to perform a computer-implemented method comprising:
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identifying first activity data for a first user of a website or an application, wherein the first activity data indicates activities of the first user on the website or the application; detecting a first predetermined period of inactivity in the first activity data; initiating a response triggering event after the first predetermined period of inactivity; monitoring for an indication of a user response to the response triggering event; and determining, by the computer system, whether the first user is passively present on the website or the application based on the monitoring for the indication of the user response.
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Specification