METHOD AND SYSTEM FOR DISTRIBUTING CONSUMER ANALYTICS TO A POINT OF SALE DEVICE

• US 20150149243A1
• Filed: 11/22/2013
• Published: 05/28/2015
• Est. Priority Date: 11/22/2013
• Status: Abandoned Application

• Current Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Original Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Inventors: UNSER, Kenny, Bernard, Serge, Malgatti, Nikhil
• Application Number:
  US14/087,224
• Publication Number:
  US 20150149243A1
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

A method for distributing consumer analytics to a point-of-sale device includes: storing a plurality of consumer profiles, each profile including data related to a consumer including a consumer identifier associated with the related consumer, a plurality of consumer characteristics, and a plurality of transaction data entries, each entry corresponding to a payment transaction involving the related consumer and including transaction data; receiving a consumer profile request, the request including a specific consumer identifier and one or more requested consumer metrics; identifying a specific consumer profile where the included consumer identifier corresponds to the specific consumer identifier; calculating the requested consumer metrics for the consumer related to the specific consumer profile based on the transaction data included in the plurality of transaction data entries included in the specific consumer profile; and transmitting the consumer characteristics included in the specific consumer profile and the calculated consumer metrics in response to the request.

Claims

1. A method for distributing consumer analytics to a point-of-sale device, comprising:

storing, in a database, a plurality of consumer profiles, wherein each consumer profile includes data related to a consumer including at least a consumer identifier associated with the related consumer, a plurality of consumer characteristics, and a plurality of transaction data entries, each transaction data entry corresponding to a payment transaction involving the related consumer and including transaction data;

receiving, by a receiving device, a consumer profile request, wherein the consumer profile request includes at least a specific consumer identifier and one or more requested consumer metrics;

identifying, in the database, a specific consumer profile where the included consumer identifier corresponds to the specific consumer identifier;

calculating, by a processing device, the one or more requested consumer metrics for the consumer related to the specific consumer profile based on the transaction data included in the plurality of transaction data entries included in the specific consumer profile; and

transmitting, by a transmitting device, at least the consumer characteristics included in the specific consumer profile and the calculated one or more requested consumer metrics in response to the received consumer profile request.

2. The method of claim 1, wherein the consumer profile request further includes one or more selected consumer characteristics, and wherein the consumer characteristics transmitted in response to the received consumer profile request include the one or more selected consumer characteristics.

3. The method of claim 1, wherein the plurality of consumer characteristics includes at least one of:

age, gender, income, marital status, familial status, residential status, occupation, education, zip code, postal code, street address, county, city, state, and country.

4. The method of claim 1, wherein each transaction data entry further includes at least a consumer identifier associated with the related consumer and a merchant identifier associated with a merchant involved in the corresponding payment transaction.

5. The method of claim 1, wherein the transaction data includes at least one of:

a transaction amount, product data, transaction time and/or date, geographic location, coupon data, and point-of-sale identifier.

6. The method of claim 1, wherein the plurality of consumer characteristics are not personally identifiable.

7. The method of claim 1, wherein the one or more consumer metrics include at least one of:

spending behaviors, spending propensities, consumer models, consumer trends, and predictive behaviors.

8. A method for distributing consumer analytics to a point-of-sale device, comprising:

storing, in a database, a plurality of microsegment profiles, wherein each microsegment profile includes data related to a plurality of consumers including at least a plurality of consumer identifiers, each consumer identifier associated with one of the plurality of related consumers, a plurality of consumer characteristics corresponding to each of the plurality of related consumers, and a plurality of transaction data entries, each transaction data entry corresponding to a payment transaction involving one of the plurality of related consumers and including transaction data;

receiving, by a receiving device, a consumer profile request, wherein the consumer profile request includes at least a specific consumer identifier and one or more requested consumer metrics;

identifying, in the database, a specific microsegment profile where one of the included plurality of consumer identifiers corresponds to the specific consumer identifier;

calculating, by a processing device, the one or more requested consumer metrics for a consumer related to the specific microsegment profile based on the transaction data included in the plurality of transaction data entries included in the specific microsegment profile; and

transmitting, by a transmitting device, at least the plurality of consumer characteristics included in the specific microsegment profile and the calculated one or more requested consumer metrics in response to the received consumer profile request.

9. The method of claim 8, wherein the consumer profile request further includes one or more selected consumer characteristics, and wherein the consumer characteristics transmitted in response to the received consumer profile request include the one or more selected consumer characteristics.

10. The method of claim 8, wherein the plurality of consumer characteristics includes at least one of:

age, gender, income, marital status, familial status, residential status, occupation, education, zip code, postal code, street address, county, city, state, and country.

11. The method of claim 8, wherein each transaction data entry further includes at least a consumer identifier associated with one of the plurality of related consumers involved in the corresponding payment transaction and a merchant identifier associated with a merchant involved in the corresponding payment transaction.

12. The method of claim 8, wherein the transaction data includes at least one of:

a transaction amount, product data, transaction time and/or date, geographic location, coupon data, and point-of-sale identifier.

13. The method of claim 8, wherein the one or more consumer metrics include at least one of:

spending behaviors, spending propensities, consumer models, consumer trends, and predictive behaviors.

14. A system for distributing consumer analytics to a point-of-sale device, comprising:

a database configured to store a plurality of consumer profiles, wherein each consumer profile includes data related to a consumer including at least a consumer identifier associated with the related consumer, a plurality of consumer characteristics, and a plurality of transaction data entries, each transaction data entry corresponding to a payment transaction involving the related consumer and including transaction data;

a receiving device configured to receive a consumer profile request, wherein the consumer profile request includes at least a specific consumer identifier and one or more requested consumer metrics;

a processing device configured to

identify, in the database, a specific consumer profile where the included consumer identifier corresponds to the specific consumer identifier, and

calculate the one or more requested consumer metrics for the consumer related to the specific consumer profile based on the transaction data included in the plurality of transaction data entries included in the specific consumer profile; and

a transmitting device configured to transmit at least the consumer characteristics included in the specific consumer profile and the calculated one or more requested consumer metrics in response to the received consumer profile request.

15. The system of claim 14, wherein the consumer profile request further includes one or more selected consumer characteristics, and wherein the consumer characteristics transmitted in response to the received consumer profile request include the one or more selected consumer characteristics.

16. The system of claim 14, wherein the plurality of consumer characteristics includes at least one of:

age, gender, income, marital status, familial status, residential status, occupation, education, zip code, postal code, street address, county, city, state, and country.

17. The system of claim 14, wherein each transaction data entry further includes at least a consumer identifier associated with the related consumer and a merchant identifier associated with a merchant involved in the corresponding payment transaction.

18. The system of claim 14, wherein the transaction data includes at least one of:

a transaction amount, product data, transaction time and/or date, geographic location, coupon data, and point-of-sale identifier.

19. The system of claim 14, wherein the plurality of consumer characteristics are not personally identifiable.

20. The system of claim 14, wherein the one or more consumer metrics include at least one of:

spending behaviors, spending propensities, consumer models, consumer trends, and predictive behaviors.

21. A system for distributing consumer analytics to a point-of-sale device, comprising:

a database configured to store a plurality of microsegment profiles, wherein each microsegment profile includes data related to a plurality of consumers including at least a plurality of consumer identifiers, each consumer identifier associated with one of the plurality of related consumers, a plurality of consumer characteristics corresponding to each of the plurality of related consumers, and a plurality of transaction data entries, each transaction data entry corresponding to a payment transaction involving one of the plurality of related consumers and including transaction data;

a receiving device configured to receive a consumer profile request, wherein the consumer profile request includes at least a specific consumer identifier and one or more requested consumer metrics;

a processing device configured to

identify, in the database, a specific microsegment profile where one of the included plurality of consumer identifiers corresponds to the specific consumer identifier, and

calculate the one or more requested consumer metrics for a consumer related to the specific microsegment profile based on the transaction data included in the plurality of transaction data entries included in the specific microsegment profile; and

a transmitting device configured to transmit at least the plurality of consumer characteristics included in the specific microsegment profile and the calculated one or more requested consumer metrics in response to the received consumer profile request.

22. The system of claim 21, wherein the consumer profile request further includes one or more selected consumer characteristics, and wherein the consumer characteristics transmitted in response to the received consumer profile request include the one or more selected consumer characteristics.

23. The system of claim 21, wherein the plurality of consumer characteristics includes at least one of:

age, gender, income, marital status, familial status, residential status, occupation, education, zip code, postal code, street address, county, city, state, and country.

24. The system of claim 21, wherein each transaction data entry further includes at least a consumer identifier associated with one of the plurality of related consumers involved in the corresponding payment transaction and a merchant identifier associated with a merchant involved in the corresponding payment transaction.

25. The system of claim 21, wherein the transaction data includes at least one of:

a transaction amount, product data, transaction time and/or date, geographic location, coupon data, and point-of-sale identifier.

26. The system of claim 21, wherein the one or more consumer metrics include at least one of:

spending behaviors, spending propensities, consumer models, consumer trends, and predictive behaviors.