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QUASI-PROPORTIONAL ALLOCATION OF COMBINATION ITEMS FOR SERVING IN AN ONLINE AUCTION-BASED MARKETPLACE

  • US 20150149275A1
  • Filed: 11/25/2013
  • Published: 05/28/2015
  • Est. Priority Date: 11/25/2013
  • Status: Abandoned Application
First Claim
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1. A system comprising:

  • A computer-based system, comprising one or more server computers, each of the server computers comprising a processor and a memory, for use in administering an auction-based content item marketplace operated by a marketplace provider, wherein the computer-based system is configured to;

    obtain bid information including bids of each of a plurality of content providers for serving of specified content items to users on Web pages;

    assemble a plurality of combinations of subsets of the specified content items, wherein each of the combinations represents an ordered set of content items for potential serving on a Web page;

    determine and attribute, to each of the combinations, an offer value representing a value of the combination to the marketplace provider;

    select a highest valued subset of the combinations for serving in response to combination serving opportunities; and

    serve combinations of the subset in response to combination serving opportunities and in accordance with a quasi-proportional allocation scheme relative to offer values.

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