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TARGETING MEDIA DELIVERY TO A MOBILE AUDIENCE

  • US 20150149285A1
  • Filed: 11/22/2013
  • Published: 05/28/2015
  • Est. Priority Date: 11/22/2013
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • determining, by a system comprising a processor, a representative trajectory of a plurality of mobile devices relative to a digital billboard;

    identifying, by the system, an audience, wherein the audience comprises users of the plurality of mobile devices;

    obtaining, by the system, user characteristics of the audience;

    determining, by the system, a representative interest of the audience from the user characteristics of the audience;

    estimating, by the system, an exposure of the audience to the digital billboard based on the representative trajectory of the plurality of mobile devices relative to the digital billboard; and

    selecting, by the system, a media content item according to the representative interest and the exposure, wherein the media content item is presented at the digital billboard to expose the audience to the media content item.

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