TARGETED CONTENT FOR ULTIMATE FANS

• US 20150149296A1
• Filed: 11/26/2013
• Published: 05/28/2015
• Est. Priority Date: 11/26/2013
• Status: Abandoned Application

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Inventors: Melcher, Ryan, Tapley, John Richard, Leach, Scott
• Application Number:
  US14/091,079
• Publication Number:
  US 20150149296A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Methods and systems for providing targeted content to a user, such as an ultimate fan, are described. A user is able to attend a current event and have behavior information associated with the current event collected. Based on the behavior information, the user can be identified as an ultimate fan. Once the user is identified as an ultimate fan, targeted content can be delivered to the user. Targeted content includes discounts, promotions, marketing offers, and advertisements.

Claims

1. A system, comprising:

one or more memory devices or storage components adapted to store information related to event information; and

one or more processors in communication with the one or more memory devices or storage components and adapted to;

receive, from a user device, information associated with behavior of a user at a current event;

determine whether or not the user is an ultimate fan based on the behavior information; and

provide targeted content to the user when the user is an ultimate fan, wherein the targeted content is related to the current event.

2. The system of claim 1, wherein the user device is a wearable computing device.

3. The system of claim 2, wherein the wearable computing device comprises a smartwatch.

4. The system of claim 1, wherein determining whether or not the user is an ultimate fan comprises combining the behavior information with user purchase information.

5. The system of claim 1, wherein determining whether or not the user is an ultimate fan comprises determining how long or how many times the user engages in a behavior.

6. The system of claim 1, wherein the behavior information comprises singing, dancing, chanting, posting pictures or videos, or combinations thereof.

7. The system of claim 1, wherein the targeted content comprises discount tickets, ticket promotions, marketing offers, advertisements, or combinations thereof.

8. The system of claim 7, wherein the one or more processors is further adapted to receive a request from the user for discounted tickets and process a payment associated with the request.

9. A method for providing targeted content to a user, comprising:

receiving, by one or more hardware processors of a service provider, information associated with behavior of a user at a current event from a user device;

determining whether or not the user is an ultimate fan based on the behavior information; and

providing targeted content to the user when the user is an ultimate fan, wherein the targeted content is related to the current event.

10. The method of claim 9, wherein the user device is a smartwatch.

11. The method of claim 9, wherein determining whether or not the user is an ultimate fan comprises combining the behavior information with user purchase information.

12. The method of claim 9, wherein determining whether or not the user is an ultimate fan comprises determining how long or how many times the user engages in a behavior.

13. The method of claim 9, wherein the behavior information comprises singing, dancing, chanting, posting pictures or videos, or combinations thereof.

14. The method of claim 9, wherein the targeted content comprises discount tickets, ticket promotions, marketing offers, advertisements, or combinations thereof.

15. A non-transitory machine-readable medium comprising a plurality of machine-readable instructions which, when executed by one or more processors, are adapted to cause the one or more processors to perform a method comprising:

receiving information associated with behavior of a user at a current event from a user device;

determining whether or not the user is an ultimate fan based on the behavior information; and

providing targeted content to the user, wherein the targeted content is related to the current event.

16. The non-transitory machine-readable medium of claim 15, wherein the user device is a smartwatch.

17. The non-transitory machine-readable medium of claim 15, wherein determining whether or not the user is an ultimate fan comprises combining the behavior information with user purchase information.

18. The non-transitory machine-readable medium of claim 15, wherein determining whether or not the user is an ultimate fan comprises determining how long or how many times the user engages in a behavior.

19. The non-transitory machine-readable medium of claim 18, wherein the behavior information comprises singing, dancing, chanting, posting pictures or videos, or combinations thereof.

20. The non-transitory machine-readable medium of claim 15, wherein the targeted content comprises discount tickets, ticket promotions, marketing offers, advertisements, or combinations thereof.