SYSTEM AND METHOD FOR CLIENT-SIDE ADVERTISEMENT RETRIEVAL

• US 20150149304A1
• Filed: 11/26/2013
• Published: 05/28/2015
• Est. Priority Date: 05/14/2008
• Status: Active Grant

• Current Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Original Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Inventors: Whelan, Jarrod David
• Granted Patent: US 9,953,348 B2
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Techniques are described for retrieving advertisements for insertion into a document. Embodiments receive a document comprising a request to retrieve a plurality of advertisement creatives. In response to transmitting the request specified within the received document to the advertisement management system, a single software object defining all of the plurality of advertisement creatives is received. Embodiments insert each of the plurality of advertisement creatives into the document, prior to rendering the document, and then render the document together with the advertisement creatives.

Claims

1. A client system, comprising:

a processor; and

a memory containing a program that, when executed on the processor, performs an operation, comprising;

receiving a document comprising a request to retrieve a plurality of advertisement creatives, wherein the request specifies an advertisement management system and a single identification tag identifying a plurality of advertisement types to be inserted within the document, wherein the plurality of advertisement types comprises all advertisement types to appear within the document;

responsive to transmitting the request specified within the received document to the advertisement management system, receiving a single software object defining all of the plurality of advertisement creatives, wherein the advertisement management system is configured to select the plurality of advertisement creatives based on the plurality of advertisement types identified by the single identification tag specified within the transmitted request;

inserting each of the plurality of advertisement creatives into the document, prior to rendering the document; and

rendering the document together with the advertisement creatives.

2. The system of claim 1, wherein the document comprises a web page that is received from a web server, and wherein the web server is distinct from the advertisement management system.

3. The system of claim 1, wherein the single software object comprises a JavaScript object notation (JSON) object that identifies the advertisement creative and identifies how the advertisement creative will be displayed by the browser.

4. The system of claim 1, the operation further comprising:

notifying a log server of which advertisement assets were rendered.

5. A method, comprising:

receiving a document in a browser of a client system, the document comprising a request to retrieve a plurality of advertisement creatives, wherein the request specifies an advertisement management system and a single identification tag identifying a plurality of advertisement types to be inserted within the document, wherein the plurality of advertisement types comprises all advertisement types to appear within the document; and

responsive to transmitting the request specified within the received document to the advertisement management system, receiving the single software object defining all of the plurality of advertisement creatives, wherein the advertisement management system is configured to select the plurality of advertisement creatives based on the plurality of advertisement types identified by the single identification tag specified within the transmitted request;

inserting each of the plurality of advertisement creatives into the document, prior to rendering the document; and

rendering the document together with the advertisement creatives.

6. The method of claim 5, wherein the document comprises a web page that is received from a web server, and wherein the web server is distinct from the advertisement management system.

7. The method of claim 5, wherein the single software object comprises a JavaScript object notation (JSON) object that identifies the advertisement creative and identifies how the advertisement creative will be displayed by the browser.

8. The method of claim 5, further comprising:

notifying a log server of which advertising assets were rendered.

9. A non-transitory computer-readable medium containing a program that, when executed, performs an operation, comprising:

receiving a document comprising a request to retrieve a plurality of advertisement creatives, wherein the request specifies an advertisement management system and a single identification tag identifying a plurality of advertisement types to be inserted within the document, wherein the plurality of advertisement types comprises all advertisement types to appear within the document;

responsive to transmitting the request specified within the received document to the advertisement management system, receiving the single software object defining all of the plurality of advertisement creatives, wherein the advertisement management system is configured to select the plurality of advertisement creatives based on the plurality of advertisement types identified by the single identification tag specified within the transmitted request;

inserting each of the plurality of advertisement creatives into the document, prior to rendering the document; and

rendering the document together with the advertising creatives.

10. The non-transitory computer-readable medium of claim 9, wherein the document is received from a web server, and wherein the web server is distinct from the advertisement management system.

11. The non-transitory computer-readable medium of claim 9, wherein the single software object comprises a JavaScript object notation (JSON) object that identifies the advertisement creative and identifies how the advertisement creative will be displayed by the browser.

12. The non-transitory computer-readable medium of claim 9, the operation further comprising:

notifying a log server of which advertisement assets were rendered.