WEBSITE CONTENT AND SEO MODIFICATIONS VIA A WEB BROWSER FOR NATIVE AND THIRD PARTY HOSTED WEBSITES

• US 20150154162A1
• Filed: 12/04/2014
• Published: 06/04/2015
• Est. Priority Date: 12/04/2013
• Status: Active Grant

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Inventors: Nijjer, Rajinder, Olszewski, Marek, Reinsberg, Rene
• Granted Patent: US 9,817,801 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06F 40/106 Display of layout of documents; Previewing
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06F 40/146 Coding or compression of tree-structured data
• CPC Class Codes: G06F 40/166 Editing, e.g. inserting or deleting

Abstract

Systems and methods for assisting a user to redesign a live website using a browser-based interface are presented. A first computer server hosts a target website that includes a first code snippet configured to, once executed, create a communication channel to a second computer server. The second computer server is configured to, after execution of the first code snippet, retrieve a content of the target website using the communication channel, analyze the content of the target website to identify one or more candidate keywords to incorporate into the target website, transmit, through the communication channel, the one or more candidate keywords for selection by a user on the target website, receive, through the communication channel, a selection of one of the one or more candidate keywords, generate a second code snippet configured to modify the target website to incorporate the selected one of the one or more candidate keywords, and store the second code snippet on the second computer server.

Claims

1. A system, comprising:

a first computer server hosting a target website, the target website including a first code snippet configured to, once executed, create a communication channel to a second computer server; and

wherein the second computer server is configured to, after execution of the first code snippet;

retrieve a content of the target website using the communication channel,

analyze the content of the target website to identify one or more candidate keywords to incorporate into the target website,

transmit, through the communication channel, the one or more candidate keywords for selection by a user on the target website,

receive, through the communication channel, a selection of one of the one or more candidate keywords,

generate a second code snippet configured to modify the target website to incorporate the selected one of the one or more candidate keywords, and

store the second code snippet on the second computer server.

2. The system of claim 1, wherein the second code snippet is configured to modify at least one of a title hyper-text markup language (HTML) tag, and a headline HTML tag.

3. The system of claim 1, wherein the second code snippet is encoded as Javascript.

4. The system of claim 3, wherein the first code snippet is encoded as Javascript.

5. The system of claim 1, wherein the second computer server is configured to, upon a second execution of the first code snippet by a browser, transmit the second code snippet to the browser.

6. The system of claim 1, wherein the second computer server is configured to transmit a user interface for modifying the target website through the communication channel for display with the target website.

7. The system of claim 1, wherein the second computer server is configured to analyze a source code of the target website to identify the one or more candidate keywords.

8. The system of claim 1, wherein the second code snippet is configured to modify a document object model of the target website after the target website is loaded by a browser.

9. A system, comprising:

a first computer server hosting a target website, the target website including a first code snippet configured to, once executed, create a communication channel to a second computer server; and

wherein the second computer server is configured to, after execution of the first code snippet;

analyze a content of the target website using the communication channel to identify one or more keywords to incorporate into the target website,

generate a second code snippet configured to modify the target website to incorporate the one of the one or more keywords, and

store the second code snippet on the second computer server.

10. The system of claim 9, wherein the second code snippet is configured to modify at least one of a title hyper-text markup language (HTML) tag, and a headline HTML tag.

11. The system of claim 9, wherein the second code snippet is encoded as Javascript.

12. The system of claim 11, wherein the first code snippet is encoded as Javascript.

13. The system of claim 9, wherein the second computer server is configured to, upon a second execution of the first code snippet by a browser, transmit the second code snippet to the browser.

14. The system of claim 9, wherein the second computer server is configured to transmit a user interface for modifying the target website through the communication channel for display with the target website.

15. The system of claim 9, wherein the second computer server is configured to analyze a source code of the target website to identify the one or more keywords.

16. The system of claim 9, wherein the second code snippet is configured to modify a document object model of the target website after the target website is loaded by a browser.

17. A method, comprising:

inserting into a target website hosted on a first computer server a first code snippet configured to, once executed, create a communication channel to a second computer server;

loading the target website in a browser, wherein loading the target website includes executing the first code snippet;

receiving, from a second computer server, a list of candidate keywords configured to improve a search engine optimization of the target website; and

selecting one of the candidate keywords to cause the second computer server to store a second code snippet, the second code snippet being configured to modify the target website to incorporate the selected keyword.

18. The method of claim 17, wherein the second code snippet is configured to modify at least one of a title hyper-text markup language (HTML) tag, and a headline HTML tag.

19. The method of claim 17, wherein the second code snippet is encoded as Javascript.

20. The method of claim 19, wherein the first code snippet is encoded as Javascript.