SYSTEMS AND METHODS OF CORRELATING BUSINESS INFORMATION TO DETERMINE SPAM, CLOSED BUSINESSES, AND RANKING SIGNALS

• US 20150154607A1
• Filed: 02/24/2011
• Published: 06/04/2015
• Est. Priority Date: 02/24/2011
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Frome, Andrea, Clements, Melanie, Russell, Ethan G., Eastlund, Paul, Gertzenstein, Diego Ariel, Grundman, Douglas Richard, Yuksel, Baris, Trickey, Howard Wellington
• Granted Patent: US 9,195,987 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/018 Certifying business or products

Abstract

Systems and methods are provided for determining whether given business listings are spam or are closed businesses. In one example, a system receives a business listing from a user. The business listing contains a geolocation and the name of a business. The system also receives one or more street level images related to a geographic object that is at or near the same geolocation as the business listing. The system determines if the business listing is spam or is closed based on the received street level images by determining if the geographic object is the business or by analyzing whether the business associated with the listing is shown in any of the street level images.

Claims

1. A method of determining if a business listing is a valid business listing, the method comprising:

receiving a business listing that contains geolocation information and the name of a business;

receiving an originating time of the business that identifies when the business was set up at an address indicated by the geolocation information of the business listing;

receiving an image related to a geographic object initially associated with the business listing;

receiving timing information related to when the image was captured;

verifying, with a processor, if the geographic object is actually associated with the business by comparing the geolocation information of the business listing with location information of the image; and

if the business listing is not associated with the location information of the image, determining with the processor that the business listing is spam or is a closed business, wherein the determination is based at least in part on whether the originating time is after the timing information.

5. The method of claim 1, further comprising:

assigning a confidence value to the verification; and

decreasing the confidence value as a time span from when the image was captured increases; and

wherein the business listing is determined to be spam or is closed based on the decreased confidence value.

6. The method of claim 5, wherein decreasing the confidence value comprises decreasing based on a fixed predetermined value.

7. The method of claim 5, wherein decreasing the confidence value comprises decreasing based on an exponential decay.

8. The method of claim 1, further comprising:

adjusting a score of an account related the business listing, wherein the adjusting is performed based on the determination that the business listing is spam or is a closed business and if one or more other business listings received from the account have been identified to be spam or closed businesses; and

transmitting information regarding the account to a user device based on the adjusted score.

9. The method of claim 8, wherein the transmitted information comprises a notification to a user to remove any business listings determined to be spam or closed businesses.

10. The method of claim 8, wherein the transmitted information comprises a locking or a shutting down of the account.

2. -4. (canceled)

11. A method of determining if a business listing is a valid business listing, the method comprising:

receiving a business listing that contains geolocation information and the name of a business;

receiving an originating time of the business indicating when the business was set up at an address indicated by the geolocation information;

receiving one or more images, each respective image including a geographic object in the image;

constructing a viewcode for each respective one of the received images, the viewcode is a data structure comprising at least an identifier of the geographic object, location information of the respective image, and timing information regarding a time when the image was captured;

searching, with a processor, among the constructed viewcodes for a first viewcode, where the identifier of the first viewcode indicates that the geographic object is the business and the location information of the image is related to the geolocation information of the business;

if the first viewcode is found, determining with the processor that the business listing is valid or is an open business; and

if the first viewcode is not found, determining with the processor that the business listing is invalid or is a closed business, wherein the determining includes determining whether the originating time occurred after the timing information.

12. The method of claim 11, further comprising:

finding, with the processor, the first viewcode, where the identifier of the first viewcode indicates that the geographic object is actually another and different business listing; and

determining that the other, different business listing is valid or is an open business.

13. The method of claim 11, wherein the location information of the image indicates a geolocation at or near the geolocation of the business.

14. -15. (canceled)

16. The method of 11, further comprising:

generating a weighting factor based on a type of the business listing; and

determining if the business listing is either valid or spam, and is either an open business or a closed business, based on the weighting factor.

17. The method of claim 16, further comprising modifying the determination based on the weighting factor.

18. (canceled)

19. A system of determining if a business listing is spam, the system comprising:

a processor; and

a memory coupled to the processor, the memory storing instructions executable by the processor, the instructions comprising;

receiving a business listing that contains geolocation information and the name of a business;

receiving an originating time of the business, wherein the originating time is the time when the business was set up at an address indicated by the geolocation information of the business listing;

receiving an image related to a geographic object initially associated with the business listing;

receiving timing information related to the image, the timing information includes a time when the image was captured;

verifying if the geographic object is actually associated with the business by comparing the geolocation information of the business listing with location information of the image; and

if the business listing is not associated with the location information of the image, determining with the processor that the business listing is spam or is a closed business, wherein the determining is based at least in part on whether the originating time is after the timing information.

22. The system of claim 19, further comprising instructions for:

assigning a confidence value to the verification;

decreasing the confidence value as time span from when the image was captured increases; and

wherein if the business listing is determined to be spam or is closed based on the confidence value.

23. The system of claim 22, wherein decreasing the confidence value comprises decreasing based on a fixed predetermined value.

24. The method of claim 23, wherein decreasing the confidence value comprises decreasing based on an exponential curve.

25. The method of claim 19, further comprising:

adjusting a score of an account related to the business listing, wherein the adjusting is performed based on the determination that the business listing is spam or is a closed business and if one or more other business listings received from the account have been identified to be spam or closed businesses; and

transmitting information regarding the account to a user device based on the adjusted score.

26. The method of claim 25, wherein the transmitted information comprises a notification to a user to remove any business listings determined to be spam or closed businesses.

20. -21. (canceled)

27. (canceled)