INTERACTIVE CONTENT CONSUMPTION THROUGH TEXT AND IMAGE SELECTION

• US 20150160830A1
• Filed: 12/05/2013
• Published: 06/11/2015
• Est. Priority Date: 12/05/2013
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Liu, Zhen, Hsu, Chien Chih (Jacky), Jaw, Jing-Yeu, Liu, Chen (Howard)
• Application Number:
  US14/098,077
• Publication Number:
  US 20150160830A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/954 Navigation, e.g. using categorised browsing
• CPC Class Codes: G06F 3/04817 using icons graphical or visual programming using iconic symbols G06F8/34
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06N 20/00 Machine learning
• CPC Class Codes: G06N 5/04 Inference or reasoning models

Abstract

Methods, systems, and computer program products are provided that enable content feedback to be provided in association with displayed content. A user is enabled to interact with the displayed content to indicate a first preference that the displayed content is not preferred and that replacement content be provided, to indicate a second preference that the displayed content is preferred and that similar content to the displayed content be provided, or to indicate a third preference that the displayed content is preferred and that content that is descriptive of the displayed content be provided.

Claims

1. A method, comprising:

providing a content for display; and

enabling content feedback in association with the displayed content, including

enabling a user to interact with the displayed content to indicate a first preference that the displayed content is not preferred and be replaced with a display of a replacement content,

enabling the user to interact with the displayed content to indicate a second preference that the displayed content is preferred and that additional content regarding a same topic as the displayed content be displayed, and

enabling the user to interact with the displayed content to indicate a third preference that the displayed content is preferred and that additional content providing additional information about the displayed content be displayed.

2. The method of claim 1, wherein said enabling content feedback in association with the displayed content further comprises:

displaying a graphical user interface element that includes a first option that may be interacted with to indicate the first preference, and a second option that may be interacted with to indicate the second preference.

3. The method of claim 2, wherein said enabling content feedback in association with the displayed content further comprises:

displaying the graphical user interface element that further includes a third option that may be interacted with to indicate the third preference.

4. The method of claim 2, wherein said enabling content feedback in association with the displayed content further comprises:

enabling the third preference to be indicated by a mouse click on the content.

5. The method of claim 2, wherein said displaying a graphical user interface element comprises:

displaying the graphical user interface element in response to the user positioning a pointer over the content.

6. The method of claim 2, wherein the graphical user interface element is a pop up menu.

7. The method of claim 1, wherein said enabling content feedback in association with the displayed content further comprises:

enabling the first preference to be indicated by a first touch pattern;

enabling the second preference to be indicated by a second touch pattern; and

enabling the third preference to be indicated by a third touch pattern.

8. The method of claim 1, wherein said enabling content feedback in association with the displayed content further comprises:

enabling the first preference to be indicated by a first motion pattern;

enabling the second preference to be indicated by a second motion pattern; and

enabling the third preference to be indicated by a third motion pattern.

9. The method of claim 1, wherein said providing a content for display comprises:

providing at least one of text or an image for display.

10. A method in a server for selecting next content in response to user interaction with content displayed at a user device, comprising:

receiving from the user device a package that identifies the displayed content and includes a user preference indication that indicates a user preference of a user regarding the displayed content determined based on an interaction with the displayed content;

determining a next content to be displayed at the user device based on the identified displayed content and the user preference indication; and

providing the next content to the user device.

11. The method of claim 10, wherein said receiving comprises:

receiving the package, the package including an indication of a first category identifier that indicates a category of the displayed content, a first topic identifier that indicates a topic of the displayed content, a first item identifier that identifies the displayed content, and the user preference indication.

12. The method of claim 11, wherein said determining comprises:

selecting a second category identifier, a second topic identifier, and a second item identifier when the user preference indication indicates the displayed content is not preferred; and

the method further comprising;

retrieving the next content according to the second category identifier, the second topic identifier, and the second item identifier.

13. The method of claim 11, wherein said determining comprises:

selecting a second topic identifier and a second item identifier when the user preference indication indicates the displayed content is preferred and that additional content having a same category as the displayed content be displayed; and

the method further comprising;

retrieving the next content according to the first category identifier, the second topic identifier, and the second item identifier.

14. The method of claim 11, wherein said determining comprises:

selecting a second item identifier when the user preference indication indicates the displayed content is preferred and that additional content providing additional information about the displayed content be displayed; and

the method further comprising;

retrieving the next content according to the first category identifier, the second topic identifier, and the second item identifier.

15. The method of claim 11, further comprising:

performing machine learning on the first category identifier, the first topic identifier, the first item identifier, and the user preference indication to adjust a decision algorithm used to perform said determining.

16. A server configured to select next content in response to user interaction with content displayed at a user device, comprising:

a web service configured to receive from the user device an indication of a first category identifier that indicates a category of the displayed content, a first topic identifier that indicates a topic of the displayed content, a first item identifier that identifies the displayed content, and a user preference indication that indicates a preference of a user regarding the displayed content determined based on an interaction with the displayed content; and

decision logic configured to determine the next content to be displayed at the user device based on the first category identifier, the first topic identifier, the first item identifier, and the user preference indication; and

the web service configured to access the next content from content storage and to provide the next content to the user device for display in place of the displayed content in a displayed page, the next content to be displayed in the displayed page in a same size and a same position as was the displayed content.

17. The server of claim 16, wherein the decision module is configured to select a second category identifier, a second topic identifier, and a second item identifier when the user preference indication indicates the displayed content is not preferred;

and

the web service is configured to retrieve the next content according to the second category identifier, the second topic identifier, and the second item identifier.

18. The server of claim 16, wherein the decision module is configured to select a second topic identifier and a second item identifier when the user preference indication indicates the displayed content is preferred and that additional content having a same category as the displayed content be displayed;

and

the web service is configured to retrieve the next content according to the first category identifier, the second topic identifier, and the second item identifier.

19. The server of claim 16, wherein the decision module is configured to select a second item identifier when the user preference indication indicates the displayed content is preferred and that additional content providing additional information about the displayed content be displayed;

and

the web service is configured to retrieve the next content according to the first category identifier, the second topic identifier, and the second item identifier.

20. The server of claim 16, further comprising:

machine learning logic configured to perform machine learning on the first category identifier, the first topic identifier, the first item identifier, and the user preference indication to adjust a decision algorithm used by the decision logic.