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SYSTEM FOR HARNESSING USER BEHAVIOR ASSOCIATED WITH A SERVER-BASED RESOURCE

  • US 20150161671A1
  • Filed: 12/06/2013
  • Published: 06/11/2015
  • Est. Priority Date: 12/06/2013
  • Status: Abandoned Application
First Claim
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1. A system for harnessing user behavior associated with an application, the system comprising:

  • means for receiving a plurality of event data messages from a plurality of client devices, wherein the event data messages are generated in response to a user of each of the client devices utilizing the application, wherein the application is associated with an advertiser having a product catalog of products available for purchase via the application;

    means for extracting a product identifier from each of the event data messages, wherein each of the product identifiers is associated with a product available for purchase via the application;

    means for searching a database using each of the product identifiers to determine whether an existing product profile has been created for the corresponding product identifier;

    means for generating a new product profile in the database and populating at least one attribute field in the new product profile with information derived from a corresponding event data message, for each of the product identifiers for which no existing product profile has been created, wherein the database stores the existing and new product profiles as a second product catalog that comprises at least a subset of the product catalog of the advertiser.

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