SYSTEMS AND METHODS FOR CAPTURING, MANAGING, AND TRIGGERING USER JOURNEYS ASSOCIATED WITH TRACKABLE DIGITAL OBJECTS
First Claim
1. A system for managing fan distribution campaigns, the system comprising:
- at least one processor operatively connected to a memory, the at least one processor when running is configured to execute a plurality of system components,a user interface component configured to receive an object design input by at least one of a plurality of users,a generation component configured to create an object to be shared with other users, the object including a unique identifier that associates behavior and actions relating to the object to the at least one of the plurality of users;
a distribution component configured to distribute the object with the other users among a plurality of selectable communication channels;
a tracking component configured to track interactions with the object by the other users within the plurality of selectable communication channels; and
an attribution component configured to attribute the tracked interactions to the at least one of the plurality of users.
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Accused Products
Abstract
Systems and methods deliver the opportunity for audience members to fully engage their contacts and combine television entertainment with social media activity that is trackable. A participant can register their “social vote” by signing up to a fan distribution campaign. The participant can share the campaign into their social networks. The act of sharing the campaign creates a trackable digital object unique to that participant that is injected into the participant'"'"'s social network. As the participant'"'"'s friends, connections, family, etc., interact with the trackable digital object, the activity is traceable to the participant and the participant'"'"'s influence over their network can be measured and rewarded even across multiple social media channels or other distribution channels. In the social voting context, the participant can be rewarded based on the number of votes the participant collects across their social network channels, for example, as the participant'"'"'s friends engage in social voting.
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Citations
30 Claims
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1. A system for managing fan distribution campaigns, the system comprising:
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at least one processor operatively connected to a memory, the at least one processor when running is configured to execute a plurality of system components, a user interface component configured to receive an object design input by at least one of a plurality of users, a generation component configured to create an object to be shared with other users, the object including a unique identifier that associates behavior and actions relating to the object to the at least one of the plurality of users; a distribution component configured to distribute the object with the other users among a plurality of selectable communication channels; a tracking component configured to track interactions with the object by the other users within the plurality of selectable communication channels; and an attribution component configured to attribute the tracked interactions to the at least one of the plurality of users. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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16. A method for managing fan distribution campaigns, the method comprising:
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receiving, by a computer system, an object design input by at least one of a plurality of users in a user interface; creating, by the computer system, an object to be shared with other users, the object including a unique identifier that associates behavior and actions relating to the object to the at least one of the plurality of users; distributing, by the computer system, the object to the other users via at least one of a plurality of selectable communication channels; tracking, by the computer system, interactions with the object by the other users within the plurality of selectable communication channels; and attributing, by the computer system, the tracked interactions to the at least one of the plurality of users. - View Dependent Claims (17, 18)
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Specification