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SYSTEMS AND METHODS FOR CAPTURING, MANAGING, AND TRIGGERING USER JOURNEYS ASSOCIATED WITH TRACKABLE DIGITAL OBJECTS

  • US 20150163311A1
  • Filed: 10/31/2014
  • Published: 06/11/2015
  • Est. Priority Date: 11/26/2013
  • Status: Abandoned Application
First Claim
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1. A system for managing fan distribution campaigns, the system comprising:

  • at least one processor operatively connected to a memory, the at least one processor when running is configured to execute a plurality of system components,a user interface component configured to receive an object design input by at least one of a plurality of users,a generation component configured to create an object to be shared with other users, the object including a unique identifier that associates behavior and actions relating to the object to the at least one of the plurality of users;

    a distribution component configured to distribute the object with the other users among a plurality of selectable communication channels;

    a tracking component configured to track interactions with the object by the other users within the plurality of selectable communication channels; and

    an attribution component configured to attribute the tracked interactions to the at least one of the plurality of users.

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