Context Aware Geo-Targeted Advertisement in a Communication Session
First Claim
1. A method comprising:
- capturing audio containing speech at a device;
converting the audio into corresponding text;
identifying one or more keywords from the corresponding text;
determining geolocation information associated with the device;
supplying both the one or more keywords and the geolocation information as input to a geo-targeting advertisement service so as to cause the geo-targeting advertisement service to identify relevant content based on both the geolocation information and the one or more keywords; and
receiving at the device from the geo-targeting advertisement service one or more advertisements obtained by the geo-targeting advertisement service based on the one or more keywords and the geolocation information.
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Accused Products
Abstract
Techniques are provided for capturing audio containing speech at an endpoint device, converting the audio into corresponding text, identifying one or more keywords from the corresponding text and determining geolocation information associated with the endpoint device. Both the one or more keywords and the geolocation information are supplied as input to a geo-targeting advertisement service so as to cause the geo-targeting advertisement service to identify relevant content based on both the geolocation information and the one or more keywords. The geo-targeting advertisement service provides one or more advertisements to an endpoint device for display, wherein the advertisements are based on the one or more keywords and the geolocation information.
51 Citations
30 Claims
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1. A method comprising:
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capturing audio containing speech at a device; converting the audio into corresponding text; identifying one or more keywords from the corresponding text; determining geolocation information associated with the device; supplying both the one or more keywords and the geolocation information as input to a geo-targeting advertisement service so as to cause the geo-targeting advertisement service to identify relevant content based on both the geolocation information and the one or more keywords; and receiving at the device from the geo-targeting advertisement service one or more advertisements obtained by the geo-targeting advertisement service based on the one or more keywords and the geolocation information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An apparatus comprising:
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a microphone configured to capture audio containing speech at a device; a network interface unit configured to receive communications over a network; a display screen configured to display information associated with one or more advertisements; and a processor coupled to the network interface unit, and configured to; convert the audio received from the microphone into corresponding text; identify one or more keywords from the corresponding text; determine geolocation information associated with the device; supply both the one or more keywords and the geolocation information as input to a geo-targeting advertisement service so as to cause the geo-targeting advertisement service to identify relevant content based on both the geolocation information and the one or more keywords; and receive at the device from the geo-targeting advertisement service one or more advertisements obtained by the geo-targeting advertisement service based on the one or more keywords and the geolocation information. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. One or more computer readable storage media encoded with software comprising computer executable instructions and when the software is executed operable to:
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capture audio containing speech at a device; convert the audio into corresponding text; identify one or more keywords from the corresponding text; determine geolocation information associated with the device; supply both the one or more keywords and the geolocation information as input to a geo-targeting advertisement service so as to cause the geo-targeting advertisement service to identify relevant content based on both the geolocation information and the one or more keywords; and receive at the device from the geo-targeting advertisement service one or more advertisements obtained by the geo-targeting advertisement service based on the one or more keywords and the geolocation information. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
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Specification