System and Method to Collect, Correlate and Display Customer Origination Data with Customer Revenue Data
First Claim
1. A customer or patient management system comprising at least one electronic device having:
- a display;
a memory; and
a processor operating in accordance with software for receiving an identifier associated with a customer said identifier associated with a predefined marketing campaign with each customer identifier, calculating the data indicative of payment history of said customer, calculating data relating to advertising and promotion expenditures for each customer that originates from each predefined marketing campaign and correlating said expenditure data relating to said advertising and promotion with each customer or patient and customer or patient origin, and displaying said cost and revenue for each said customer on a display.
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Accused Products
Abstract
A customer or patient management system implemented on a computer or computer network is disclosed that includes at least one electronic device having a display; a memory; and a processor operating in accordance with software for receiving a unique identifier associated with a customer and the identifier is associated with a predefined marketing campaign. The system captures and stores data that allows for the calculation of payment history for each customer and the cost data relating to the advertising and promotion expenditures for each customer that originates from each predefined marketing campaign and correlating the revenue and expenditure data for each customer in a visual display.
10 Citations
11 Claims
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1. A customer or patient management system comprising at least one electronic device having:
a display;
a memory; and
a processor operating in accordance with software for receiving an identifier associated with a customer said identifier associated with a predefined marketing campaign with each customer identifier, calculating the data indicative of payment history of said customer, calculating data relating to advertising and promotion expenditures for each customer that originates from each predefined marketing campaign and correlating said expenditure data relating to said advertising and promotion with each customer or patient and customer or patient origin, and displaying said cost and revenue for each said customer on a display.- View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
Specification