Advertisement Projector Device and Method for Bidding to Advertise with the Advertisement Projector Device
First Claim
Patent Images
1. A device for promoting two goods, comprising:
- a track having a length and a first location and a second location along said length, said first location being proximate a first good and said second location being proximate a second good;
a track carriage being configured to travel along said length of said track; and
a projector being disposed on said track carriage, said projector being configured to project a first advertisement promoting the first good when said track carriage is located at said first location and to project a second advertisement promoting the second good when said track carriage is located at said second location.
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Abstract
A mobile projector device can move throughout a store, above the isles, and project advertisements for the goods in the store. The advertisements can be provided from remote sources. Advertisers can bid against each other for the use of the projector device. Inventory data, sales data, control sales data are provided to advertisers so they can make decisions on when to advertisement and how much to bid on advertising. Demographic data regarding customers at a location using the device (i.e. a store) are provided to the advertisers as well.
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Citations
16 Claims
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1. A device for promoting two goods, comprising:
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a track having a length and a first location and a second location along said length, said first location being proximate a first good and said second location being proximate a second good; a track carriage being configured to travel along said length of said track; and a projector being disposed on said track carriage, said projector being configured to project a first advertisement promoting the first good when said track carriage is located at said first location and to project a second advertisement promoting the second good when said track carriage is located at said second location. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for offering to advertise two goods, which comprises:
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providing a projector, said projector being configured to project a first advertisement promoting a first good and being configured to project a second advertisement promoting a second good; and projecting said first advertisement when an advertiser of said first good bids more than an advertiser of said second good. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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Specification