VISUALIZATION OF THE REACH OF A POST BY A MEMBER OF AN ON-LINE SOCIAL NETWORKING SYSTEM

• US 20150172147A1
• Filed: 12/05/2014
• Published: 06/18/2015
• Est. Priority Date: 12/13/2013
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: LinkedIn Corporation (Microsoft Corporation)
• Inventors: Chan, Kristen T., Gaffney, Caroline, Dulaney, Marissa, Nguyen, Chanh, Ramirez, Roel
• Granted Patent: US 9,736,042 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 43/045 for graphical visualisation of monitoring data
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04L 67/306 User profiles

Abstract

A system for visualizing the reach of a post by a member of an on-line social networking system may be designed to increase awareness of the members, as to which degree their posted updates are noticed and reacted to by other members. When a member creates a post, either through the on-line social networking website itself or through an application programming interface (API) that allows to include a share user interface (UI) control on a third web party site, the system monitors events associated with the post, collects statistics with respect to the monitored events and uses this data to generate a visualization of the reach of that post. Example visualization provides the creator of the post a sense of how many other members interacted with the post.

Claims

1. A method comprising:

detecting a post created by a focus member of an on-line social networking system;

selecting, from the two or more posts, a post associated recent activity;

accessing events data associated with one or more events with respect to the post;

generating, using at least one processor, a visualization of the events data, the visualization of the events data indicating;

a number of responses to the post, and

connection distances of respective members of the on-line social network associated with the one or more events, a connection distance from the connection distances indicating a degree of association between a member of the on-line social networking system and the focus member; and

causing displaying of the visualization of the events data on a display device of a client system by communicating the visualization of the events data to the client system.

2. The method of claim 1, wherein the visualization includes a first area spatially separated from a second area, the first area including a representation of events with respect to the post triggered by members having a first degree of association with the focus member and the second area including a representation of events with respect to the post triggered by members having a second degree of association with the focus member.

3. The method of claim 1, wherein the visualization of the events data indicates numbers of counts of responses of a particular type of response to the post.

4. The method of claim 1, wherein the visualization of the events data indicates one or more groups based on the connection distances of the respective members of the on-lisle so network associated with the one or more responses.

5. The method of claim 1, wherein the visualization of the events data is to be presented on a profile page of the focus member, the profile page provided by the on-line social networking system.

6. The method of claim 1, wherein the visualization of the events data is to be presented on a customized news feed page of the focus member, the customized news feed page provided by the on-line social networking system.

7. The method of claim 1, comprising

monitoring activity in the on-line social networking system with respect to the post to collect the events data, for each event associated with the post;

and

determining an originator member that originated the event and a connection distance between the originator member and the focus member.

8. The method of claim 1, wherein

detecting a further post by the focus member;

collecting events data associated with the further post; and

based on the events data associated with the post and the events data associated with the further post, generating an aggregate visualization.

9. The method of claim 1 wherein the visualization of the events data indicates a type of activity with respect to the post, the type of activity comprising one or more of a view, a click, a like, a comment, and a share.

10. The method of claim 1, wherein the post is an original post or a share, the share being a re-post of an update previously posted by another member of the on-line social network.

11. A computer-implemented system comprising:

a detector, implemented using at least one processor, to detect a post created by a focus member of an on-line social networking system;

a selector, implemented using at least one processor, to select, from the two or more posts, a post associated recent activity;

events data access module, implemented using at least one processor, to access events data associated with one or more events with respect to the post;

a visualization generator, implemented using at least one processor, to generate a visualization of the events data, the visualization of the events data indicating;

a number of responses to the post, and

connection distances of respective members of the on-line social network associated with the one or more events, a connection distance from the connection distances indicating a degree of association between a member of the on-line social networking system and the focus member; and

a visualization delivery module, implemented using at least one processor, to cause displaying of the visualization of the events data on a display device of a client system by communicating the visualization of the events data to the client system.

12. The system of claim 11, wherein the visualization includes a first area spatially separated from a second area, the first area including a representation of events with respect to the post triggered by members having a first degree of association with the focus member and the second area including a representation of events with respect to the post triggered by members having a second degree of association with the focus member.

13. The system of claim 11, wherein the visualization of the events data indicates numbers of counts of responses of a particular type of response to the post.

14. The system of claim 11, wherein the visualization of the events data indicates one or more groups based on the connection distances of the respective members of the on-line social network associated with the one or more responses.

15. The system of claim 11, wherein the visualization of the events data is to be presented on a profile page of the focus member, the profile page provided by the on-line social networking system.

16. The system of claim 11, wherein the visualization of the events data is to be presented on a customized news feed page of the focus member, the customized news feed page provided by the on-line social networking system.

17. The system of claim 11, comprising

an activity monitor to monitor, using the at least one processor, activity in the on-line social networking system with respect to the post to collect the events data, for each event associated with the post;

and

a connection distance calculator to determine, using the at least one processor, an originator member that originated the event and a connection distance between the originator member and the focus member.

18. The system of claim 11, wherein

the activity monitor is to:

detect a further post by the focus member, and

collect vents data associated with the further post; and

the visualization generator is to generate an aggregate visualization based on the events data associated with the post and the events data associated with the further post.

19. The system of claim 11 wherein the visualization of the events data indicates a type of activity with respect to the post, the type of activity comprising one or more of a view, a click, a like, a comment, and a share.

20. A machine-readable non-transitory storage medium having instruction data to cause a machine to perform operations comprising:

detecting a post created by a focus member of an on-line social networking system;

selecting, from the two or more posts, a post associated recent activity;

accessing events data associated with one or more events with respect to the post;

generating, using at least one processor, a visualization of the events data, the visualization of the events data indicating;

a number of responses to the post, and

connection distances of respective members of the on-line social network associated with the one or more events, a connection distance from the connection distances indicating a degree of association between a member of the on-line social networking system and the focus member; and

causing displaying of the visualization of the events data on a display device of a client system by communicating the visualization of the events data to the client system.