METHOD AND SYSTEM OF PROVIDING A SEARCH TOOL

• US 20150178392A1
• Filed: 12/20/2013
• Published: 06/25/2015
• Est. Priority Date: 12/20/2013
• Status: Abandoned Application

• Current Assignee: ChaCha Search, Inc.
• Original Assignee: ChaCha Search, Inc.
• Inventors: Jockisch, Jeffrey, Burroughs, Michael B., Friend, Esther M., Jones, Scott A., Malseed, Mark Stephen, O'Donnell, Eugene M.
• Application Number:
  US14/136,789
• Publication Number:
  US 20150178392A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

A method and system of improving user experience in a human assisted search system is described. The disclosed method and system allows a search system to provide a personalized response to a user by utilizing interconnecting characteristics determined by the search system to be used. A search request or “query” may be processed automatically and/or utilizing the assistance of a human assistant.

Claims

1. A method comprising:

receiving a request from a source;

obtaining a response to the request;

modifying, by a processor, the response based on a profile of the source and an origin of the response; and

providing the response to the source of the request.

2. The method of claim 1 further comprising:

determining a geographic location associated with the source; and

modifying the response based on the geographic location and a template associated with the resource.

3. The method of claim 1 further comprising:

determining an affiliation associated with the source; and

modifying a sequence of a portion of the response based on the affiliation.

4. The method of claim 3 further comprising:

determining the affiliation based on historical requests and responses associated with the source.

5. The method of claim 1 further comprising:

directing the request to a human assistant;

obtaining the response based on a selection by the human assistant; and

personalizing the response based on a characteristic of the human assistant uncorrelated to the response.

6. The method of claim 1 further comprising:

directing the request to a human assistant;

obtaining the response based on a selection by the human assistant; and

personalizing the response based on a characteristic of a person when the person has provided the response.

7. The method of claim 1 further comprising:

delivering a generic message indicating a plurality of options to the source prior to providing the response;

receiving an input from the source subsequent to delivering the message; and

determining the origin of the response based on the input.

9. The method of claim 1 further comprising:

determining a geographic location associated with the source;

modifying the response based on the geographic location and a template associated with the resource;

directing the request to a human assistant;

obtaining the response based on a selection by the human assistant;

personalizing the response based on a characteristic of the human assistant wherein the characteristic is uncorrelated to the response;

personalizing the response based on a property of a person when the person has provided the response;

updating a personalization processor based on a characteristic of the source when content modified by the personalization processor is accepted by the source.

8. The method of claim 8 further comprising:

obtaining a reply from a sponsor based on a ranking of content of the sponsor for the input when the input indicates the sponsor; and

providing the reply to the source.

10. A system comprising:

a user device submitting a request; and

a search system device receiving the request from a source, obtaining a response to the request, modifying the response based on a profile of the source and an origin of the response, and providing the response to the source of the request.

11. The system of claim 10 further comprising:

the search system device receiving a query of the source, identifying a named entity of the query, and adjusting the profile of the source based on the named entity.

12. The system of claim 10 further comprising:

the search system device choosing interstitial content, modifying the interstitial content based on a personalization algorithm chosen based on the source, and adjusting a parameter of the personalization algorithm based on an input received from the source when the interstitial content is provided.

13. The system of claim 10 further comprising:

the search system device receiving profile information of human assistants, analyzing a group of requests and responses associated with the human assistants and creating a model used to modify the response based on personalization information provided by the human assistants to users.

14. The system of claim 13 further comprising:

the search system device providing historical information of queries, answers and profile information associated with a user to the human assistants and modifying the model when the historical information and profile information meet a predetermined criterion.

15. The system of claim 10 further comprising:

the search system device selecting a resource as the origin of the response, and adjusting an algorithm associated with the modifying and the resource when the profile of the source meets a predetermined criterion.

16. The system of claim 10 further comprising:

the search system device selecting stored responses associated with human searchers, ranking the stored responses based on content of the request, removing personalization associated with a stored response selected based on the ranking, and replacing the personalization with content associated with a stored response of a human searcher ranked highest based on the profile.

17. The system of claim 10 further comprising:

the search system device modifying the response based on historical queries submitted by the source and a named entity provided by the origin of the response.

18. The system of claim 10 further comprising:

the search system device modifying the response based on geographic information of the profile and an idiom associated with the geographic information.

19. The system of claim 10 further comprising:

the search system device presenting the request to a human assistant based on a type determined for the request, providing an indicator of the origin based on the profile, directing a message to the origin based on an action of the human assistant, and obtaining the response from the origin.

20. A non-transitory computer readable medium storing therein an instruction which when executed causes a computer to execute an operation comprising:

receiving a request from a source;

obtaining a response to the request;

modifying, by a processor, the response based on a profile of the source and an origin of the response; and

providing the response to the source of the request.