Generating Card Stacks with Queries on Online Social Networks

• US 20150178397A1
• Filed: 12/12/2014
• Published: 06/25/2015
• Est. Priority Date: 12/19/2013
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Garg, Avichal, Hua, Ming, Vernal, Michael, Qin, Yang, Fechete, Dan Ionut, Xiao, Xinpan, Huang, Yu, Chen, Lu D., Chakradeo, Saurabh Prafulla, Bhatt, Dharmesh A., Himel, Alex
• Granted Patent: US 9,959,320 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/285 Clustering or classification
• CPC Class Codes: G06F 16/332 Query formulation
• CPC Class Codes: G06F 16/3323 using document space presentation or visualization, e.g. category, hierarchy or range presentation and selection
• CPC Class Codes: G06F 16/3328 using graphical result space presentation or visualisation
• CPC Class Codes: G06F 16/335 Filtering based on additional data, e.g. user or group profiles filtering in web context G06F16/9535, G06F16/9536
• CPC Class Codes: G06F 16/35 Clustering; Classification
• CPC Class Codes: G06F 16/9024 Graphs; Linked lists G06F16/9027 takes precedence
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46

Abstract

In one embodiment, a method includes receiving, from a client device of a user of an online social network, an input from the user to access a card-stack interface, generating a plurality of cards, where each card comprises a suggested query referencing a query-domain associated with the online social network and one or more query-filters, and where each query-filter references one or more objects of the online social network, each card further comprising one or more search results corresponding to the suggested query, and each search result referencing an object of the online social network matching the suggested query of the card; and sending, to the client device in response to the input from the first user, the card-stack interface for display to the first user, wherein the card-stack interface comprises one or more of the generated cards

Claims

1. A method comprising, by a computing device:

receiving, from a client device of a first user of an online social network, an input from the first user to access a card-stack interface of the online social network;

generating a plurality of cards, each card comprising a suggested query referencing a query-domain associated with the online social network and one or more query-filters, wherein each query-filter references one or more objects of the online social network, each card further comprising one or more search results corresponding to the suggested query, each search result referencing an object of the online social network matching the suggested query of the card; and

sending, to the client device in response to the input from the first user, the card-stack interface for display to the first user, wherein the card-stack interface comprises one or more of the generated cards.

2. The method of claim 1, further comprising:

accessing a social graph comprising a plurality of nodes and a plurality of edges connecting the nodes, each of the edges between two of the nodes representing a relationship between the two nodes and establishing a single degree of separation between them, the nodes comprising;

a first node corresponding to a first user associated with an online social network; and

a plurality of second nodes corresponding to a plurality of objects of the online social network, respectively.

3. The method of claim 2, wherein each query-filter references one or more nodes of the plurality of nodes or one or more edges of the plurality of edges.

4. The method of claim 2, wherein each search result references a second node of the plurality of second nodes matching the suggested query of the card.

5. The method of claim 2, wherein each suggested query is a structured query comprising references to one or more nodes of the plurality of nodes and one or more edges of the plurality of edges.

6. The method of claim 1, further comprising calculating a user-engagement score for each generated card based on one or more user-engagement factors, the user-engagement score for each generated card measuring a probability the first user will engage with the card, wherein each card of the card-stack interface has a user-engagement score greater than a user-engagement threshold score.

7. The method of claim 6, wherein the user-engagement factors comprise one or more of demographic information, current information, or social-graph information of the first user.

8. The method of claim 6, wherein the user-engagement factors comprise social-graph information of a second user in relation to one or more of the objects of the online social network, the second user having at least a subset of demographic information in common with demographic information of the first user.

9. The method of claim 6, wherein the user-engagement factors comprise a social-graph affinity of the first user with respect to one or more objects referenced by the query-filters of the generated card.

10. The method of claim 1, further comprising:

receiving an input from the first user applying a first query-filter to a particular card of the card-stack interface; and

modifying the query-filters on one or more other cards of the card-stack interface to apply the first query-filter to the one or more other cards.

11. The method of claim 1, wherein each card of the card-stack interface comprises one or more interactive elements operable to apply or modify one or more query-filters to the suggested query of the card.

12. The method of claim 1, wherein the card-stack interface is operable to display a subsequent card to the first user in response to detecting an input from the first user corresponding to a swipe of a previously displayed card of the card-stack interface, the subsequent card having a same query-domain and one or more different query-filters as the previously displayed card.

13. The method of claim 1, wherein the one or more cards of the card-stack interface are displayed as one or more card clusters.

14. The method of claim 1, wherein each query-filter references one or more object attributes.

15. The method of claim 1, wherein at least one of the cards of the card-stack interface comprises a suggested query referencing a query-filter selected based on the search history of the first user.

16. The method of claim 1, wherein the card-stack interface is displayed as a user interface of a native application associated with the online social network.

17. The method of claim 1, wherein the card-stack interface is displayed as a webpage of a social-networking system accessed by a browser client.

18. One or more computer-readable non-transitory storage media embodying software that is operable when executed to:

receive, from a client device of a first user of an online social network, an input from the first user to access a card-stack interface of the online social network;

generate a plurality of cards, each card comprising a suggested query referencing a query-domain associated with the online social network and one or more query-filters, wherein each query-filter references one or more objects of the online social network, each card further comprising one or more search results corresponding to the suggested query, each search result referencing an object of the online social network matching the suggested query of the card; and

send, to the client device in response to the input from the first user, the card-stack interface for display to the first user, wherein the card-stack interface comprises one or more of the generated cards.

19. A system comprising:

one or more processors; and

a memory coupled to the processors comprising instructions executable by the processors, the processors operable when executing the instructions to;

receive, from a client device of a first user of an online social network, an input from the first user to access a card-stack interface of the online social network;

generate a plurality of cards, each card comprising a suggested query referencing a query-domain associated with the online social network and one or more query-filters, wherein each query-filter references one or more objects of the online social network, each card further comprising one or more search results corresponding to the suggested query, each search result referencing an object of the online social network matching the suggested query of the card; and

send, to the client device in response to the input from the first user, the card-stack interface for display to the first user, wherein the card-stack interface comprises one or more of the generated cards.