INCENTIVE SYSTEM FOR INTERACTIVE CONTENT CONSUMPTION

• US 20150178754A1
• Filed: 12/19/2013
• Published: 06/25/2015
• Est. Priority Date: 12/19/2013
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Liu, Zhen, Jaw, Jing-Yeu, Hsu, Chien Chih, Shen, Yuan-Ching Samuel
• Application Number:
  US14/134,995
• Publication Number:
  US 20150178754A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0218 based on score
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives

Abstract

Methods, systems and computer program products are described that incentivize users to provide feedback about, consume, and/or interact with content displayed on a user device. In accordance with embodiments, the user provides feedback about content items displayed on the user device, wherein each instance of feedback is classified into one of a plurality of predefined feedback types. Information related to the number of instances of each type of feedback generated by the user is transmitted from the user device to a server where such information is used to determine the value of an incentive to be awarded to the user. The incentives may take the form of credits that are accumulated in association with a user account and an interface may be provided by which the user can redeem the credits to obtain one or more items of value.

Claims

1. A method, comprising:

receiving an indication of a type of feedback provided by a user with respect to content displayed at a user device;

determining a value of an incentive to be awarded to the user based at least upon the indication of the type of feedback provided by the user with respect to the content; and

awarding the incentive to the user.

2. The method of claim 1, wherein the type of feedback provided by the user comprises one of a plurality of predefined feedback types, the plurality of predefined feedback types including:

a first feedback type that indicates that the user does not like the content;

a second feedback type that indicates that the user likes the content and wants to see additional content that is topically related thereto; and

a third feedback type that indicates that the user likes the content and wants to see additional information about the content or conduct at least one transaction with respect to the content.

3. The method of claim 2, wherein determining the value of the incentive comprises:

determining a first incentive value when the indication of the type of feedback indicates the first feedback type;

determining a second incentive value when the indication of the type of feedback indicates the second feedback type; and

determining a third incentive value when the indication of the type of feedback indicates the third feedback type;

wherein the third incentive value is greater than the second incentive value and the second incentive value is greater than the first incentive value.

4. The method of claim 1, wherein determining the value of the incentive comprises:

determining the value of the incentive based at least upon the indication of the type of feedback provided by the user with respect to the content and a category associated with the content.

5. The method of claim 4, wherein determining the value of the incentive based at least upon the indication of the type of feedback provided by the user with respect to the content and the category associated with the content comprises:

determining a first coefficient based on the type of feedback provided by the user with respect to the content;

determining a second coefficient based on the category associated with the content; and

calculating a number of credits to be awarded to the user by at least multiplying the first coefficient by the second coefficient.

6. The method of claim 1, wherein awarding the incentive to the user comprises:

adding one or more credits to an accumulated number of credits associated with a user account.

7. The method of claim 6, further comprising:

maintaining a limit on a number of credits that can be added to the accumulated number of credits associated with the user account in a particular time period.

8. The method of claim 6, further comprising:

assigning an incentive step level to the user based at least on the accumulated number of credits associated with the user account, the incentive step level being used to determine a rate at which credits are accumulated to the user account.

9. The method of claim 6, further comprising:

providing an interface by which the user can redeem the credits associated with the user account to obtain one or more items of value.

10. The method of claim 1, further comprising:

modeling preferences of the user based at least on the indication of the type of feedback provided by the user with respect to the content.

11. A system, comprising:

a network interface operable to receive an indication of a type of feedback provided by a user with respect to content displayed at a user device;

an evaluation engine operable to determine a value of an incentive to be awarded to the user based at least upon the indication of the type of feedback provided by the user with respect to the content and to award the incentive to the user.

12. The system of claim 11, wherein the type of feedback provided by the user comprises one of a plurality of predefined feedback types, the plurality of predefined feedback types including:

a first feedback type that indicates that the user does not like the content;

a second feedback type that indicates that the user likes the content and wants to see additional content that is topically related thereto; and

a third feedback type that indicates that the user likes the content and wants to see additional information about the content or conduct at least one transaction with respect to the content.

13. The system of claim 11, wherein the evaluation engine is operable to determine the value of the incentive by:

determining a first incentive value when the indication of the type of feedback indicates the first feedback type;

determining a second incentive value when the indication of the type of feedback indicates the second feedback type; and

determining a third incentive value when the indication of the type of feedback indicates the third feedback type;

wherein the third incentive value is greater than the second incentive value and the second incentive value is greater than the first incentive value.

14. The system of claim 11, wherein the evaluation engine is operable to determine the value of the incentive based at least upon the indication of the type of feedback provided by the user with respect to the content and a category associated with the content.

15. The system of claim 14, wherein the evaluation engine is operable to determine the value of the incentive based at least upon the indication of the type of feedback provided by the user with respect to the content and the category associated with the content by:

determining a first coefficient based on the type of feedback provided by the user with respect to the content;

determining a second coefficient based on the category associated with the content; and

calculating a number of credits to be awarded to the user by at least multiplying the first coefficient by the second coefficient.

16. The system of claim 11, wherein the evaluation engine is operable to award the incentive to the user by:

adding one or more credits to an accumulated number of credits associated with a user account.

17. The system of claim 16, wherein the evaluation engine is further operable to maintain a limit on a number of credits that can be added to the accumulated number of credits associated with the user account in a particular time period.

18. The system of claim 16, wherein the evaluation engine is further operable to assign an incentive step level to the user based at least on the accumulated number of credits associated with the user account, the incentive step level being used to determine a rate at which credits are accumulated to the user account.

19. The system of claim 16, further comprising:

a redemption engine operable to provide an interface by which the user can redeem the credits associated with the user account to obtain one or more items of value.

20. A computer-readable storage medium comprising computer-executable instructions that, when executed by a processor, perform a method comprising:

receiving an indication of a type of feedback provided by a user with respect to content displayed at a user device;

determining a category associated with the content;

determining a value of an incentive based at least upon the indication of the type of feedback provided by the user with respect to the content and the category associated with the content; and

awarding the incentive to the user.