System and Method for Personalized Customer Discounts
First Claim
1. A method for providing personalized customer discounts at a merchant, comprising the steps of:
- receiving a discount from a third party at a server;
receiving a personalized message from the third party at the server, wherein the personalized message is associated with the discount;
associating the discount and the personalized message with a customer having a loyalty rewards account for the merchant;
receiving an identifier corresponding to the loyalty rewards account from the customer at a point of sale terminal;
retrieving the discount and the personalized message associated with the loyalty rewards account from the server by the point of sale terminal;
applying the discount to a purchase at the point of sale terminal; and
playing the personalized message at the point of sale terminal when the purchase is being made.
1 Assignment
0 Petitions
Accused Products
Abstract
A loyalty reward program that improves brand loyalty is disclosed. A personalized customer reward is loaded onto a recipient'"'"'s loyalty reward account by a third party. When the third party loads the reward onto the recipient'"'"'s loyalty reward account, a customized audio and/or video message is recorded. When the recipient uses their loyalty reward account, the recipient is informed of the reward and receives the personalized message. For example, the loyalty reward program may be for a gas station. When the customer provides their loyalty account identifier at the fuel pump, a notification of the reward may be displayed on a video screen and/or announced via a speaker. Similarly, the customized message is displayed on the video screen and/or played via the speaker as the customer fills their vehicle with gasoline. Receiving the personalized message at the merchant, associates the message with the merchant and builds brand loyalty.
19 Citations
18 Claims
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1. A method for providing personalized customer discounts at a merchant, comprising the steps of:
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receiving a discount from a third party at a server; receiving a personalized message from the third party at the server, wherein the personalized message is associated with the discount; associating the discount and the personalized message with a customer having a loyalty rewards account for the merchant; receiving an identifier corresponding to the loyalty rewards account from the customer at a point of sale terminal; retrieving the discount and the personalized message associated with the loyalty rewards account from the server by the point of sale terminal; applying the discount to a purchase at the point of sale terminal; and playing the personalized message at the point of sale terminal when the purchase is being made. - View Dependent Claims (2, 3, 5, 6)
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4. The method of claim wherein the point of sale terminal includes a speaker and playing the personalized message at the point of sale terminal includes playing the personalized message on the speaker.
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7. A system for providing personalized customer discounts, the system comprising:
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a storage device operable to store a plurality of first personal identifiers, a plurality of personalized customer discounts, and a plurality of personalized messages, wherein each of the personalized customer discounts corresponds to one of the plurality of first personal identifiers and each of the plurality of personalized messages corresponds to one of the plurality of personalized customer discounts, and a point of sale terminal operable to process a transaction between a merchant and a customer, the point of sale terminal further including; an electronic device operable to receive a second personal identifier from the customer, a network interface operable to communicate with the storage device, and a processor operable to; transmit the second personal identifier to the storage device, receive at least one personalized customer discount and the personalized message corresponding to the at least one personalized customer discount from the storage device, wherein the at least one personalized customer discount corresponds to one of the plurality of first personal identifiers which matches the second personal identifier, apply the personalized customer discount to the transaction, and play the personalized message at the point of sale terminal during the transaction. - View Dependent Claims (8, 9, 10, 11)
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12. A method for providing personalized customer discounts at a merchant, comprising the steps of:
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receiving a discount from a third party at a server; receiving a personalized message from the third party at the server, wherein the personalized message is associated with the discount; associating the discount and the personalized message with a customer of the merchant; receiving an identifier corresponding to the customer at a point of sale terminal; retrieving the discount and the personalized message associated with the customer from the server by the point of sale terminal; applying the discount to a purchase at the point of sale terminal; and displaying the personalized message at the point of sale terminal when the purchase is being made. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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Specification