PROMOTION CONFLICT RESOLUTION

• US 20150178766A1
• Filed: 12/20/2013
• Published: 06/25/2015
• Est. Priority Date: 12/20/2013
• Status: Active Application

• Current Assignee: NCR Corporation
• Original Assignee: NCR Corporation
• Inventors: Ben-Eliezer, Dror, David, Jonathan Roy, Sayag, Tzur
• Application Number:
  US14/136,665
• Publication Number:
  US 20150178766A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

Methods and a system for promotion conflict resolution are provided. During a transaction, which may be associated with a consumer, a variety of available promotions are identified. Permissible permutations (non-conflicting promotion combinations) for the available promotions are dynamically formed, evaluated, and a set of optimal promotions for the transaction is resolved.

Claims

1. A method, comprising:

identifying, via a device, a transaction; and

resolving, via the device, a set of optimal promotions for the transaction from available promotions.

2. The method of claim 1, wherein identifying further includes associating the transaction with a marketing campaign directed to at least one consumer.

3. The method of claim 1, wherein identifying further includes associating the transaction with a checkout operation of a consumer occurring over a website.

4. The method of claim 1, wherein identifying further includes associating the transaction with a checkout operation of a consumer at one of:

a self-service terminal and a cashier-assisted terminal of an enterprise.

5. The method of claim 1, wherein resolving further includes dynamically assembling available transaction attributes for the transaction based on a consumer for the transaction, the set of optimal promotions derived from the available transaction attributes.

6. The method of claim 5, wherein dynamically assembling further includes acquiring the available transaction attributes as one or more of:

a loyalty reward credit for the consumer, the available promotions, and rules for selecting the set of optimal promotions.

7. The method of claim 1, wherein resolving further includes evaluating the available promotions and rules associated with each available promotion for goods/services in the transaction to resolve the set of optimal promotions.

8. The method of claim 1 further comprising, providing one or more additional sets of promotions with the set of optimal promotions to a customer for a selection.

9. The method of claim 8, wherein providing further includes acquiring a total number of the one or more additions sets of promotions to provide the customer from a profile associated with the customer.

10. The method of claim 8 further comprising, applying a selection when processing the transaction for the customer.

11. A method, comprising:

receiving, by a device, a transaction;

building, by the device, transaction attributes associated with a transaction; and

resolving, by the device, a set of optimal promotions from the transaction attributes.

12. The method of claim 11 further comprising, sending by the device, the set of optimal promotions to one of:

a mobile device of a customer, a browser operated by the customer, an email address associated with the customer, a server associated with an enterprise associated with to the transaction, a self-service checkout device, and a cashier-assisted checkout device to complete the transaction.

13. The method of claim 11 further comprising, notifying, by the device, a loyalty service when the optimal promotion is redeemed by a customer for the transaction, the optimal promotion includes at least in part a loyalty reward credit associated with the customer.

14. The method of claim 11, wherein receiving further includes acquiring a notification for the transaction before the transaction concludes between a customer and an enterprise.

15. The method of claim 14, wherein acquiring further includes obtaining the notification automatically from one of:

a mobile device application processing on a mobile device of the customer, a browser being processed on a customer-operated device, a shopping cart service being processed on a server device of the enterprise, a self-service checkout device, and a cashier-assisted checkout device.

16. The method of claim 11, wherein building further includes acquiring at least one transaction attribute for the transaction attributes based on a loyalty account associated with a customer.

17. The method of claim 11, wherein building further includes acquiring at least transaction attribute for the transaction attributes based on a marketing campaign for which at least one customer qualifies.

18. The method of claim 11, wherein resolving further includes dynamically determining the set of optimal promotions based at least in part on a preference identified for a customer, the preference defines at least in part what is considered optimal to the customer.

19. A system, comprising:

a server having a promotion conflict resolver module that executes on one or more processors of the server; and

the promotion conflict resolver module operable to dynamically resolve a set of optimal promotions for a transaction from available promotions during processing of a transaction for a customer.

20. The system of claim 19, wherein the promotion conflict resolver is further operable to present additional sets of promotions with the set of optimal promotions to the customer for a selection during the processing of the transaction.