Method And Browser For Controlling Network Media Information Interaction

• US 20150178794A1
• Filed: 01/02/2015
• Published: 06/25/2015
• Est. Priority Date: 08/20/2013
• Status: Abandoned Application

• Current Assignee: Tencent Technology Shenzhen Company Limited (Tencent Holdings Limited)
• Original Assignee: Tencent Technology Shenzhen Company Limited (Tencent Holdings Limited)
• Inventors: Lin, Yu, Sheng, Fen
• Application Number:
  US14/588,832
• Publication Number:
  US 20150178794A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 3/03541 Mouse/trackball convertible devices, in which the same ball is used to track the 2D relative movement
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06T 3/20 Linear translation of whole images or parts thereof, e.g. panning

Abstract

Method and device of displaying an advertisement on a webpage are disclosed. The method includes: displaying a clickable animated object associated with the advertisement on a display; obtaining the distance between the clickable animated object and the current position of a pointer cursor or contact on the display; and comparing the obtained distance with a trigger distance. When the obtained distance is greater than the trigger distance, the clickable animated object is moved in the direction approaching the pointer cursor or contact on the display; and when the obtained distance is no greater than the trigger distance, the current position of the clickable animated object is maintained on the display.

Claims

1. A method of displaying an advertisement in a webpage, comprising:

at a device of having one or more processors, memory, and a display;

displaying a clickable animated object associated with the advertisement on the display;

obtaining a distance between the clickable animated object and a current position of a pointer cursor or contact on the display; and

comparing the obtained distance with a trigger distance;

when the obtained distance is greater than the trigger distance, moving the clickable animated object in a direction approaching the pointer cursor or contact on the display; and

when the obtained distance is no greater than the trigger distance, maintaining a current position of the clickable animated object on the display.

2. The method of claim 1, further comprising:

before comparing the obtained distance with the trigger distance, obtaining a moving speed and a moving direction of the pointer cursor or contact on the display; and

determining the trigger distance in accordance with the obtained moving speed and moving direction of the pointer cursor or contact.

3. The method of claim 2, wherein moving the clickable animated object in the direction of the pointer cursor or contact on the display comprises:

determining a speed of moving the clickable animated object in accordance with at least the moving speed and the moving direction of the pointer cursor or contact; and

moving the clickable animated object at the determined speed.

4. The method of claim 1, further comprising:

detecting a clicking operation when the pointer cursor or contact is placed on the clickable animated object; and

in response to the clicking operation, displaying the advertisement associated with the clickable animated object.

5. The method of claim 1, wherein the clickable animated object is displayed concurrently with the advertisement, and the method further comprises:

detecting a clicking operation when the pointer cursor or contact is placed on the clickable animated object; and

in response to the clicking operation, displaying additional content associated with the advertisement.

6. The method of claim 5, wherein the movement of the clickable animated object is confined within a boundary of the advertisement.

7. The method of claim 1, further comprising:

acquiring information of a user of the device; and

determining at least part of content of the clickable animated object in accordance with the acquired information of the user.

8. A device of displaying an advertisement in a webpage, comprising:

a display;

one or more processors; and

memory storing one or more programs for execution by the one or more processors, the one or more programs including instructions for;

displaying a clickable animated object associated with the advertisement on the display;

obtaining a distance between the clickable animated object and a current position of a pointer cursor or contact on the display; and

comparing the obtained distance with a trigger distance;

when the obtained distance is greater than the trigger distance, moving the clickable animated object in a direction approaching the pointer cursor or contact on the display; and

when the obtained distance is no larger than the trigger distance, maintaining a current position of the clickable animated object on the display.

9. The device of claim 8, further comprising:

before comparing the obtained distance with the trigger distance, obtaining a moving speed and a moving direction of the pointer cursor or contact on the display; and

determining the trigger distance in accordance with the obtained moving speed and moving direction of the pointer cursor or contact.

10. The device of claim 9, wherein moving the clickable animated object in the direction of the cursor pointer or contact on the display comprises:

determining a speed of moving the clickable animated object in accordance with at least the moving speed and the moving direction of the pointer cursor or contact; and

moving the clickable animated object at the determined speed.

11. The device of claim 8, wherein the operations further comprise:

detecting a clicking operation when the pointer cursor or contact is placed on the clickable animated object; and

in response to the clicking operation, displaying the advertisement associated with the clickable animated object.

12. The device of claim 8, wherein the clickable animated object is displayed concurrently with the advertisement, and the method further comprises:

detecting a clicking operation when the pointer cursor or contact is placed on the clickable animated object; and

in response to the clicking operation, displaying additional content associated with the advertisement.

13. The device of claim 12, wherein the movement of the clickable animated object is confined within a boundary of the advertisement.

14. The device of claim 8, wherein the operations further comprise:

acquiring information of a user of the device; and

determining at least part of content of the clickable animated object in accordance with the acquired information of the user.

15. A non-transitory computer readable storage medium having instructions stored thereon, the instructions, when executed by one or more processors, cause the processors to perform operations comprising:

displaying a clickable animated object associated with the advertisement on a display;

obtaining a distance between the clickable animated object and a current position of a pointer cursor or contact on the display; and

comparing the obtained distance with a trigger distance;

when the obtained distance is greater than the trigger distance, moving the clickable animated object in a direction approaching the pointer cursor or contact on the display; and

when the obtained distance is no larger than the trigger distance, maintaining a current position of the clickable animated object on the display.

16. The non-transitory computer readable storage medium of claim 15, wherein the operations further comprise:

before comparing the obtained distance with the trigger distance, obtaining a moving speed and a moving direction of the pointer cursor or contact on the display; and

determining the trigger distance in accordance with the obtained moving speed and moving direction of the pointer cursor or contact.

17. The non-transitory computer readable storage medium of claim 16, wherein moving the clickable animated object in the direction of the cursor pointer or contact on the display comprises:

determining a speed of moving the clickable animated object in accordance with at least the moving speed and the moving direction of the pointer cursor or contact; and

moving the clickable animated object at the determined speed.

18. The non-transitory computer readable storage medium of claim 15, wherein the operations further comprise:

detecting a clicking operation when the pointer cursor or contact is placed on the clickable animated object; and

in response to the clicking operation, displaying the advertisement associated with the clickable animated object.

19. The non-transitory computer readable storage medium of claim 15, wherein the clickable animated object is displayed concurrently with the advertisement, and the method further comprises:

detecting a clicking operation when the pointer cursor or contact is placed on the clickable animated object; and

in response to the clicking operation, displaying additional content associated with the advertisement.

20. The non-transitory computer readable storage medium of claim 19, wherein the movement of the clickable animated object is confined within a boundary of the advertisement.