METHODS AND APPARATUS TO MONITOR MEDIA PRESENTATIONS
First Claim
1. A method, comprising:
- storing a consent indicator at a central facility in connection with a user identifier corresponding to a user of a media device; and
when monitoring data representative of an exposure the user to first media is received at the central facility;
determining, at the central facility, a value of the consent indicator;
when the value indicates that the user is an opted-in user, storing, at the central facility, personally identifying information associated with the user in connection with an identification of the first media; and
when the value indicates that the user is an opted-out user, storing, at the central facility, the identification of the first media without storing the personal identifying information associated with the user in connection with the identification of the first media.
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Accused Products
Abstract
Methods and apparatus to monitor media presentations are disclosed. An example method includes storing a consent indicator at a central facility in connection with a user of a media device; and, when monitoring data representative of an exposure to media of the user is received, determining a value of the consent indicator; when the value indicates that the user is an opted-in user, storing a first type of exposure indication in association with the first media, the first type of exposure indication to include personally identifying information associated with the user stored in connection with the first media; and when the value indicates that the user is an opted-out user, storing a second type of exposure indication in association with the first media, the second type of exposure indication to omit the personal identifying information associated with the user from being stored in connection with the first media.
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Citations
20 Claims
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1. A method, comprising:
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storing a consent indicator at a central facility in connection with a user identifier corresponding to a user of a media device; and when monitoring data representative of an exposure the user to first media is received at the central facility; determining, at the central facility, a value of the consent indicator; when the value indicates that the user is an opted-in user, storing, at the central facility, personally identifying information associated with the user in connection with an identification of the first media; and when the value indicates that the user is an opted-out user, storing, at the central facility, the identification of the first media without storing the personal identifying information associated with the user in connection with the identification of the first media. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A tangible computer readable storage medium having instructions stored thereon that, when executed, cause a central facility to at least:
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store a consent indicator in connection with a user of a media device; and when monitoring data representative of an exposure of the user to first media is received; determine a value of the consent indicator; when the value indicates that the user is an opted-in user, store personally identifying information associated with the user and an identification of the first media; and when the value indicates that the user is an opted-out user, store the identification of the first media without storing the personally identifying information associated with the user in connection with the identification of the first media. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A central facility, comprising:
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a first database to store first media exposure indicators, the first media exposure indicators including demographic information associated with opted-in users and media identifying information indicative of media to which the opted-in users were exposed; a second database to store second media exposure indicators, the second media exposure indicators excluding demographic information associated with opted-out users and including media identifying information indicative of media to which the opted-out users were exposed; and a selector to select the first database or the second database for storage of received monitoring data based on consent information stored at the central facility associated with a user identified in the monitoring data. - View Dependent Claims (18, 19, 20)
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Specification