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METHODS AND APPARATUS TO MONITOR MEDIA PRESENTATIONS

  • US 20150186536A1
  • Filed: 08/07/2014
  • Published: 07/02/2015
  • Est. Priority Date: 12/31/2013
  • Status: Abandoned Application
First Claim
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1. A method, comprising:

  • storing a consent indicator at a central facility in connection with a user identifier corresponding to a user of a media device; and

    when monitoring data representative of an exposure the user to first media is received at the central facility;

    determining, at the central facility, a value of the consent indicator;

    when the value indicates that the user is an opted-in user, storing, at the central facility, personally identifying information associated with the user in connection with an identification of the first media; and

    when the value indicates that the user is an opted-out user, storing, at the central facility, the identification of the first media without storing the personal identifying information associated with the user in connection with the identification of the first media.

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