METHOD AND SYSTEM FOR CONSUMER TRACKING USING GEOLOCATION

• US 20150186909A1
• Filed: 12/27/2013
• Published: 07/02/2015
• Est. Priority Date: 12/27/2013
• Status: Abandoned Application

• Current Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Original Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Inventors: MALGATTI, Nikhil, BERNARD, Serge, UNSER, Kenny
• Application Number:
  US14/141,978
• Publication Number:
  US 20150186909A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration

Abstract

A method for calculating consumer metrics includes: storing a plurality of transaction data entries, each entry including a transaction time and transaction geographic location associated with a transaction involving a consumer; receiving a plurality of location data entries, each entry including a consumer geographic location and a location time at which the consumer was at the location; identifying a first subset of location data entries, each entry in the first subset corresponding to a transaction data entry where the times and geographic locations correspond; identifying a second subset of location data entries, wherein the second subset includes each location data entry not in the first subset; calculating a consumer metric based on the location data entries and transaction data entries in the first subset and the location data entries in the second subset; and associating the calculated consumer metric with a consumer profile associated with the consumer.

Claims

1. A method for calculating consumer metrics, comprising:

storing, in a transaction database, a plurality of transaction data entries, wherein each transaction data entry includes data related to a payment transaction involving a consumer including at least transaction data, a transaction time and/or date, and a transaction geographic location associated with the related payment transaction;

receiving, by a receiving device, a plurality of location data entries, wherein each location data entry includes data related to a location of the consumer including at least a consumer geographic location and a location time and/or date at which the consumer was identified at the consumer geographic location;

identifying, by a processing device, a first subset of the plurality of location data entries, wherein each location data entry in the first subset corresponds to a transaction data entry stored in the transaction database where the included transaction time and/or date and transaction geographic location correspond to the location time and/or date and consumer geographic location included in the respective location data entry;

identifying, by the processing device, a second subset of the plurality of location data entries, wherein the second subset includes each location data entry not included in the first subset of the plurality of location data entries;

calculating, by the processing device, at least one consumer metric based on the location data entries and corresponding transaction data entries included in the first subset of the plurality of location data entries and the location data entries included in the second subset of the plurality of location data entries; and

associating the calculated at least one consumer metric with a consumer profile associated with the consumer.

2. The method of claim 1, wherein the at least one consumer metric includes at least one of:

merchant preferences, location preferences, transaction behavior, location behavior, propensity to transact, and propensity to window shop.

3. The method of claim 1, wherein the consumer geographic location included in each location data entry corresponds to a merchant.

4. The method of claim 3, wherein each location data entry further includes a merchant category associated with the merchant corresponding to the included consumer geographic location.

5. The method of claim 4, wherein

the payment transaction related to each transaction data entry of the plurality of transaction data entries involves a specific merchant, and

the merchant category included in each location data entry is a specific merchant category associated with the specific merchant.

6. The method of claim 5, further comprising:

receiving, by the receiving device, a request for data, wherein the request for data includes at least a merchant identifier associated with the specific merchant and the at least one consumer metric; and

transmitting, by a transmitting device, the calculated at least one consumer metric in response to the received request for data.

7. The method of claim 1, wherein the transaction data includes at least one of:

a transaction amount, merchant data, product data, and a consumer identifier associated with the consumer.

8. The method of claim 1, wherein the consumer geographic location included in each location data entry is identified using a mobile communication device associated with the consumer.

9. A method for calculating consumer metrics, comprising:

storing, in a transaction database, a plurality of transaction data entries, wherein each transaction data entry includes data related to a payment transaction including at least transaction data, a transaction time and/or date, and a transaction geographic location associated with the related payment transaction;

storing, in a location database, a plurality of location data entries, wherein each location data entry includes data related to a location of a consumer including at least a consumer geographic location and a location time and/or date at which the consumer was identified at the consumer geographic location;

receiving, by a receiving device, a metric request, wherein the metric request includes at least a specific geographic location, a predetermined period of time, and at least one metric;

identifying, in the transaction database, a subset of the plurality of transaction data entries where the transaction geographic location and the transaction time and/or date included in each transaction data entry corresponds to the specific geographic location and predetermined period of time included in the received metric request;

identifying, in the location database, a subset of the plurality of location data entries where the consumer geographic location and the location time and/or date included in each location data entry corresponds to the specific geographic location and predetermined period of time included in the received metric request;

calculating, by a processing device, the at least one metric included in the received metric request based on at least the identified subset of the plurality of transaction data entries and the identified subset of the plurality of location data entries; and

transmitting, by a transmitting device, the calculated at least one metric in response to the received metric request.

10. The method of claim 9, wherein the transaction data includes at least one of:

a transaction amount, merchant data, product data, and a consumer identifier.

11. The method of claim 9, wherein the at least one metric includes at least one of:

a turnaround rate, transaction frequency, visitor frequency, visitor statistics, and transaction statistics.

12. The method of claim 9, wherein the consumer geographic location included in each location data entry is identified using a mobile communication device associated with the related consumer.

13. A system for calculating consumer metrics, comprising:

a transaction database configured to store a plurality of transaction data entries, wherein each transaction data entry includes data related to a payment transaction involving a consumer including at least transaction data, a transaction time and/or date, and a transaction geographic location associated with the related payment transaction;

a receiving device configured to receive a plurality of location data entries, wherein each location data entry includes data related to a location of the consumer including at least a consumer geographic location and a location time and/or date at which the consumer was identified at the consumer geographic location; and

a processing device configured to

identify a first subset of the plurality of location data entries, wherein each location data entry in the first subset corresponds to a transaction data entry stored in the transaction database where the included transaction time and/or date and transaction geographic location correspond to the location time and/or date and consumer geographic location included in the respective location data entry,

identify a second subset of the plurality of location data entries, wherein the second subset includes each location data entry not included in the first subset of the plurality of location data entries,

calculate at least one consumer metric based on the location data entries and corresponding transaction data entries included in the first subset of the plurality of location data entries and the location data entries included in the second subset of the plurality of location data entries, and

associate the calculated at least one consumer metric with a consumer profile associated with the consumer.

14. The system of claim 13, wherein the at least one consumer metric includes at least one of:

merchant preferences, location preferences, transaction behavior, location behavior, propensity to transact, and propensity to window shop.

15. The system of claim 13, wherein the consumer geographic location included in each location data entry corresponds to a merchant.

16. The system of claim 15, wherein each location data entry further includes a merchant category associated with the merchant corresponding to the included consumer geographic location.

17. The system of claim 16, wherein

the payment transaction related to each transaction data entry of the plurality of transaction data entries involves a specific merchant, and

the merchant category included in each location data entry is a specific merchant category associated with the specific merchant.

18. The system of claim 17, further comprising:

a transmitting device, wherein

the receiving device is further configured to receive a request for data, wherein the request for data includes at least a merchant identifier associated with the specific merchant and the at least one consumer metric, and

the transmitting device is configured to transmit the calculated at least one consumer metric in response to the received request for data.

19. The system of claim 13, wherein the transaction data includes at least one of:

a transaction amount, merchant data, product data, and a consumer identifier associated with the consumer.

20. The system of claim 13, wherein the consumer geographic location included in each location data entry is identified using a mobile communication device associated with the consumer.

21. A system for calculating consumer metrics, comprising:

a transaction database configured to store a plurality of transaction data entries, wherein each transaction data entry includes data related to a payment transaction including at least transaction data, a transaction time and/or date, and a transaction geographic location associated with the related payment transaction;

a location database configured to store a plurality of location data entries, wherein each location data entry includes data related to a location of a consumer including at least a consumer geographic location and a location time and/or date at which the consumer was identified at the consumer geographic location;

a receiving device configured to receive a metric request, wherein the metric request includes at least a specific geographic location, a predetermined period of time, and at least one metric;

a processing device configured to

identify, in the transaction database, a subset of the plurality of transaction data entries where the transaction geographic location and the transaction time and/or date included in each transaction data entry corresponds to the specific geographic location and predetermined period of time included in the received metric request,

identify, in the location database, a subset of the plurality of location data entries where the consumer geographic location and the location time and/or date included in each location data entry corresponds to the specific geographic location and predetermined period of time included in the received metric request, and

calculate the at least one metric included in the received metric request based on at least the identified subset of the plurality of transaction data entries and the identified subset of the plurality of location data entries; and

a transmitting device configured to transmit the calculated at least one metric in response to the received metric request.

22. The system of claim 21, wherein the transaction data includes at least one of:

a transaction amount, merchant data, product data, and a consumer identifier.

23. The system of claim 21, wherein the at least one metric includes at least one of:

a turnaround rate, transaction frequency, visitor frequency, visitor statistics, and transaction statistics.

24. The system of claim 21, wherein the consumer geographic location included in each location data entry is identified using a mobile communication device associated with the related consumer.