LOYALTY PROGRAM MANAGEMENT SYSTEM

• US 20150186915A1
• Filed: 09/17/2014
• Published: 07/02/2015
• Est. Priority Date: 09/17/2013
• Status: Abandoned Application

• Current Assignee: Dennis Steckler, Jim Andereson, Jim Janavich, Jonathan Kalman, Michele Maurer-Williford, Timothy Myers
• Original Assignee: Timothy Myers
• Inventors: STECKLER, Dennis, KALMAN, Jonathan, JANAVICH, Jim, MAURER-WILLIFORD, Michele, MYERS, Timothy, ANDERESON, Jim
• Application Number:
  US14/489,254
• Publication Number:
  US 20150186915A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems

Abstract

Systems, methods, and computer-readable media for managing a customer loyalty process are described. Some embodiments provide a customer loyalty management system for providing, controlling, implementing, or otherwise managing a customer loyalty process for customers of an entity. Illustrative entities may include, without limitation, insurance providers, banking and other financial institutions, retailers, content providers, automobile manufacturers, or the like. The management system may be configured to provide loyalty points to customers based on customer information, such as customer interactions, customer metrics, and historical information. The loyalty points may be redeemed by the customers, for example, across a plurality of products used and/or being offered to the customer. Some embodiments may be configured to increase horizontal subscription services via a cross-policy loyalty program.

Claims

1. A customer loyalty management system for a plurality of subscribers of an entity, the system comprising:

a processor; and

a non-transitory, computer-readable storage medium in operable communication with the processor, wherein the computer-readable storage medium contains one or more programming instructions that, when executed, cause the processor to;

access at least one entity system, the at least one entity system comprising a plurality of subscriber profiles for the plurality of subscribers, each subscriber profile comprising subscriber information and subscriber portfolio information,

receive subscriber metrics information associated with the plurality of subscriber profiles, the subscriber metrics information generated via at least one client logic device configured to monitor at least one aspect of the subscribers,

generate subscriber relationship information based on the plurality of subscriber profiles and subscriber interactions with the at least one insurance provider system, and

analyze the subscriber relationship information and the subscriber metrics information using at least one loyalty rule to generate loyalty points for the subscribers, the loyalty points being configured to reward the subscribers based on customer loyalty to the entity.

2. The system of claim 1, wherein the entity is an insurance provider.

3. The system of claim 1, wherein the computer-readable storage medium contains one or more programming instructions that, when executed, further cause the processor to generate a predictive performance indicator for the subscribers.

4. The system of claim 3, wherein the computer-readable storage medium contains one or more programming instructions that, when executed, further cause the processor to generate a customer lifetime value based on the predictive performance indicator.

5. The system of claim 1, wherein the at least one aspect of the subscribers comprises at least one of driving habits, home alarm activation, fire alarm activation, physical activity, and geographic location.

6. The system of claim 1, wherein the subscriber interactions comprise at least one of subscriber use of entity products or services, correspondence, web-based interactions, and feedback.

7. The system of claim 1, wherein the subscriber relationship information is configured to indicate the loyalty strength of the relationship between the subscriber and the entity.

8. The system of claim 1, wherein generating subscriber relationship information comprises weighting the subscriber interactions.

9. The system of claim 1, wherein the computer-readable storage medium contains one or more programming instructions that, when executed, further cause the processor to process a subscriber loyalty points redemption request across a plurality of entity products.

10. A computer-readable storage medium having computer-readable program code configured to manage customer loyalty embodied therewith, the computer-readable program code comprising:

computer-readable program code configured to access at least one entity system, the at least one entity system comprising a plurality of subscriber profiles for the plurality of subscribers, each subscriber profile comprising subscriber information and subscriber portfolio information;

computer-readable program code configured to receive subscriber metrics information associated with the plurality of subscriber profiles, the subscriber metrics information generated via at least one client logic device configured to monitor at least one aspect of the subscribers;

computer-readable program code configured to generate subscriber relationship information based on the plurality of subscriber profiles and subscriber interactions with the at least one insurance provider system; and

computer-readable program code configured to analyze the subscriber relationship information and the subscriber metrics information using at least one loyalty rule to generate loyalty points for the subscribers, the loyalty points being configured to reward the subscribers based on customer loyalty to the entity.

11. The computer-readable storage medium of claim 10, wherein the entity is an insurance provider.

12. The computer-readable storage medium of claim 10, wherein the computer-readable program code further comprises computer-readable program code configured to generate a predictive performance indicator for the subscribers.

13. The computer-readable storage medium of claim 12, wherein the computer-readable program code further comprises computer-readable program code configured to generate a customer lifetime value based on the predictive performance indicator.

14. The computer-readable storage medium of claim 10, wherein the at least one aspect of the subscribers comprises at least one of driving habits, home alarm activation, fire alarm activation, physical activity, and geographic location.

15. The computer-readable storage medium of claim 10, wherein the subscriber interactions comprise at least one of subscriber use of entity products or services, correspondence, web-based interactions, and feedback.

16. The computer-readable storage medium of claim 10, wherein the subscriber relationship information is configured to indicate the loyalty strength of the relationship between the subscriber and the entity.

17. The computer-readable storage medium of claim 10, wherein generating subscriber relationship information comprises weighting the subscriber interactions.

18. The computer-readable storage medium of claim 10, wherein the computer-readable program code further comprises computer-readable program code configured to process a subscriber loyalty points redemption request across a plurality of entity products.