MOTION AND GESTURE-BASED MOBILE ADVERTISING ACTIVATION
First Claim
1. A graphical user interface for presenting advertisements to a user on a display of a mobile communications device, the graphical user interface comprising:
- a first graphical user interface window for displaying content on the display of the mobile communications device, wherein an advertisement delivery sub- application is embedded in the content, wherein an activatable graphic element for the advertisement delivery sub-application is displayed in-line with the content, the activatable graphic element providing an indication to the user that an advertisement is available to be viewed upon a request by the user;
a second graphical user interface window configured to partially cover the first graphical user interface window in response to the request by the user to display the advertisement, wherein the request by the user is a first external input received on a first input modality of the mobile communications device, the first external input corresponding to a triggering of the activatable graphic element for the advertisement delivery sub-application;
wherein the second graphical user interfacewindow displays advertisement invocation instructions in response to receiving the first external input corresponding to the triggering of the activatable graphic element; and
wherein, in response to receiving a second external input on a second input modality of the mobile communications device different from the first input modality,the second graphical user interface window displays the advertisement separate from the advertisement invocation instructions upon an evaluation of a substantial match between a set of quantified values translated from the second external input to a set of predefined values corresponding to the advertisement invocation instructions.
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Accused Products
Abstract
The presentation of advertisements to a user on a mobile communications device is disclosed. A first external input corresponding to a triggering of an advertisement delivery is received on a first input modality. An advertisement overlay is displayed in a graphical user interface in response to receiving the external input. Advertisement invocation instructions are displayed within the advertisement overlay. A second external input is received on a second input modality different from the first input modality. The second external input is translated to a set of quantified values. An advertisement is then displayed within the advertisement overlay in response to a substantial match between the set of quantified values translated from the received second external input to the set of predefined values corresponding to the advertisement invocation instructions.
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Citations
22 Claims
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1. A graphical user interface for presenting advertisements to a user on a display of a mobile communications device, the graphical user interface comprising:
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a first graphical user interface window for displaying content on the display of the mobile communications device, wherein an advertisement delivery sub- application is embedded in the content, wherein an activatable graphic element for the advertisement delivery sub-application is displayed in-line with the content, the activatable graphic element providing an indication to the user that an advertisement is available to be viewed upon a request by the user; a second graphical user interface window configured to partially cover the first graphical user interface window in response to the request by the user to display the advertisement, wherein the request by the user is a first external input received on a first input modality of the mobile communications device, the first external input corresponding to a triggering of the activatable graphic element for the advertisement delivery sub-application; wherein the second graphical user interface window displays advertisement invocation instructions in response to receiving the first external input corresponding to the triggering of the activatable graphic element; and wherein, in response to receiving a second external input on a second input modality of the mobile communications device different from the first input modality, the second graphical user interface window displays the advertisement separate from the advertisement invocation instructions upon an evaluation of a substantial match between a set of quantified values translated from the second external input to a set of predefined values corresponding to the advertisement invocation instructions. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 12, 13, 14, 15, 16)
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11. (canceled)
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17-20. -20. (canceled)
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21. A mobile communications device, comprising:
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a processor having a memory associated therewith; an input/output interface associated with the processor; a display associated with the input/output interface; and a motion subsystem associated with the processor, wherein the motion subsystem is capable of detecting motions imparted to the mobile communications device; wherein the memory is encoded with an advertisement delivery application that when executed on the processor is capable of displaying advertisements on the display based on motions imparted to the mobile communications device by performing the operations of; providing a graphical user interface on the display via the input/output interface; displaying content on the graphical user interface, an advertisement delivery sub-application being embedded in the content, with an activatable graphic element of the advertisement delivery sub-application being displayed in-line with the content, the activatable graphic element providing an indication to a user that an advertisement is available to be viewed upon a request by the user; receiving the request by the user to display the advertisement, the request by the user being a first external input corresponding to a triggering of the activatable graphic element, the first external input being received on a first input modality of the mobile communications device; displaying an advertisement overlay in the graphical user interface partially covering the content in response to receiving the first external input corresponding to the triggering of the advertising delivery, with advertisement invocation instructions being displayed within the advertisement overlay for prompting user action; receiving a second external input on a second input modality of the mobile communications device different from the first input modality after the first external input corresponding to the triggering of the advertisement delivery is received and while the advertisement invocation instructions are being displayed within the advertisement overlay, the second external input being indicative of the prompted user action; translating the second external input to a set of quantified values; and displaying, within the advertisement overlay, an advertisement separate from the advertisement invocation instructions upon an evaluation of a substantial match between the set of quantified values translated from the received second external input to the set of predefined values corresponding to the advertisement invocation instructions.
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22. A method for presenting advertisements to a user on a mobile communications device, the method comprising the ordered steps of:
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displaying content on a graphical user interface of the mobile communications device, an advertisement delivery sub-application being embedded in the content, with an activatable graphic element of the advertisement delivery sub-application being displayed in-line with the content, the activatable graphic element providing an indication to the user that an advertisement is available to be viewed upon a request by the user; receiving a user input indicative of the request by the user to display the advertisement, the user input corresponding to a triggering of the activatable graphic element of the advertisement delivery sub-application; displaying an advertisement overlay in the graphical user interface partially covering the content in response to receiving the user input corresponding to the triggering of the activatable graphic element, with advertisement invocation instructions being displayed within the advertisement overlay for prompting user action; receiving an external input on the mobile communications device while the advertisement invocation instructions are being displayed within the advertisement overlay, the external input being indicative of the prompted user action; translating the external input to at least a set of quantified values; and displaying, within the advertisement overlay, an advertisement separate from the advertisement invocation instructions upon an evaluation of a substantial match between the set of quantified values translated from the received external input to the set of predefined values corresponding to the advertisement invocation instructions.
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Specification