Identifying Message Deliverability Problems Using Grouped Message Characteristics

• US 20150188874A1
• Filed: 03/11/2015
• Published: 07/02/2015
• Est. Priority Date: 11/05/2010
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Feinstein, Jonathan B.
• Granted Patent: US 9,654,438 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: H04L 51/02 using automatic reactions or user delegation, e.g. automatic replies or chatbot-generated messages
• CPC Class Codes: H04L 51/18 Commands or executable codes
• CPC Class Codes: H04L 51/23 Reliability checks, e.g. acknowledgments or fault reporting
• CPC Class Codes: H04L 51/234 for tracking messages

Abstract

Disclosed are various embodiments for identifying a message deliverability problem. Responses are received from one or more client devices that include information that identifies whether a respective response is associated with a first group of messages or a second group of messages. A message deliverability problem for at least one of the first group of messages or the second group of messages may be identified based at least in part on the information included in at least a portion of the plurality of responses.

Claims

1. A non-transitory computer-readable medium embodying a program executable in at least one computing device, comprising:

code that embeds a first object into a plurality of first messages;

code that embeds a second object into a plurality of second messages;

code that sends the plurality of first messages and the plurality of second messages to a plurality of destination devices;

code that receives a plurality of responses from at least a portion of the plurality of destination devices, the plurality of responses being generated by at least one of the first object or the second object and including information that identifies whether a respective response of the plurality of responses is associated with the plurality of first messages or the plurality of second messages; and

code that identifies a deliverability problem associated with the plurality of first messages based at least in part on of the plurality of responses.

2. The non-transitory computer-readable medium of claim 1, wherein the first object and the second object are configured to be visible when respective messages of the plurality of first messages and the plurality of second messages are viewed by respective destination devices of the plurality of destination devices.

3. The non-transitory computer-readable medium of claim 1, wherein the first object and the second object are configured to be hidden from view when respective messages of the plurality of first messages and the plurality of second messages are viewed by respective destination devices of the plurality of destination devices.

4. The non-transitory computer-readable medium of claim 1, wherein the first object is a first image, the second object is a second image, and the plurality of responses comprise a respective image request for at least one of the first image or the second image.

5. The non-transitory computer-readable medium of claim 1, wherein the first object is a first hyperlink, the second object is a second hyperlink, and the plurality of responses comprise a respective request for content associated with at least one of the first hyperlink or the second hyperlink.

6. The non-transitory computer-readable medium of claim 1, wherein the plurality of first messages are associated with a first source Internet Protocol (IP) address and the plurality of second messages are associated with a second source IP address, and wherein the information identifies whether the respective response is associated with the first source IP address or the second source IP address.

7. The non-transitory computer-readable medium of claim 1, further comprising code that calculates a difference between a number of the plurality of first messages sent and a number of the plurality of responses associated with the plurality of first messages that are received, wherein the deliverability problem is identified in response to the difference failing to meet or exceed a predefined threshold.

8. A system, comprising:

at least one computing device; and

a deliverability analysis application executable in the at least one computing device, the deliverability analysis application comprising;

logic that receives a plurality of responses from a plurality of client devices including information that identifies whether a respective response is associated with a first group of messages or a second group of messages; and

logic that identifies a message deliverability problem associated with at least one of the first group of messages or the second group of messages based at least in part on the information included in at least a portion of the plurality of responses.

9. The system of claim 8, wherein the deliverability analysis application further comprises logic that sends the first group of messages and the second group of messages to the plurality of client devices.

10. The system of claim 8, wherein the deliverability analysis application further comprises:

logic that embeds a first object into individual ones of the first group of messages; and

logic that embeds a second object into individual ones of the second group of messages, the second object being different from the first object,

wherein a first portion of the plurality of responses are generated by the first object and a second portion of the plurality of responses are generated by the second object.

11. The system of claim 8, wherein the deliverability analysis application further comprises logic that analyzes the plurality of responses to identify the deliverability problem in response to receiving a threshold number of responses.

12. The system of claim 8, wherein the deliverability analysis application further comprises logic that periodically analyzes the plurality of responses to identify the message deliverability problem after a lapse of a predetermined threshold amount of time.

13. The system of claim 8, wherein individual ones of the plurality of responses include an image request, and the deliverability analysis application further comprises:

logic that stores the information included in the individual ones of the plurality of responses in a log; and

logic that forwards the image request to another device capable of satisfying the image request.

14. The system of claim 8, wherein the deliverability analysis application further comprises logic that determines a difference between a number of the first group of messages sent and a number of the plurality of responses associated with the first group of messages received, the message deliverability problem being identified for the first group of messages in response to the difference failing to meet or exceed a predefined threshold.

15. The system of claim 8, wherein the logic that identifies the message deliverability problem further comprises logic that compares the information included in the plurality of responses associated with the first group of messages with the information included with the plurality of responses associated with the second group of messages.

16. A method, comprising:

modifying, by at least one computing device, individual messages of a plurality of messages to include an object;

sending, by the at least one computing device, the plurality of messages to a plurality of client devices;

receiving, by the at least one computing device, a plurality of responses associated with at least a portion of the plurality of messages, the plurality of responses being associated with the object; and

identifying, by the at least one computing device, a message deliverability problem associated with the plurality of messages based at least in part on the plurality of responses.

17. The method of claim 16, wherein the message deliverability problem is identified based at least in part on a comparison of a quantity of the plurality of responses received with an historical number of responses received from a plurality of other messages, the plurality of other messages and the plurality of messages comprising substantially similar subject matter.

18. The method of claim 16, wherein the plurality of responses are received in response to the at least a portion of the plurality of messages being marked as read by a respective client device of the plurality of client devices.

19. The method of claim 16, wherein the object is configured to generate a respective response of the plurality of responses.

20. The method of claim 16, further comprising analyzing, by the at least one computing device, the plurality of responses to identify the deliverability problem in response to receiving a threshold number of responses.