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TECHNIQUES FOR POPULATING A CONTENT STREAM ON A MOBILE DEVICE

  • US 20150188959A1
  • Filed: 12/27/2013
  • Published: 07/02/2015
  • Est. Priority Date: 12/27/2013
  • Status: Active Grant
First Claim
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1. A method comprising:

  • at a processor-implemented content server module of a server computer, receiving a content request from a mobile computing device, the content request including a member identifier uniquely identifying a member of a social networking service and location information identifying the current location of the mobile computing device;

    using the member identifier to retrieve a job-seeker score for the member;

    determining that the job-seeker score exceeds a threshold;

    responsive to determining that the job-seeker score exceeds the threshold, selecting a job posting as a content item for presentation in a personalized content stream of the member, the selecting of the job posting based at least in part on a determination that the job posting was published on behalf of an organization having an operating facility proximate to the current location of the mobile computing device; and

    communicating the content item to the mobile computing device for display in the personalized content stream of the member.

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