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METHODS AND APPARATUS TO COUNT PEOPLE IN AN AUDIENCE

  • US 20150189378A1
  • Filed: 12/31/2013
  • Published: 07/02/2015
  • Est. Priority Date: 12/31/2013
  • Status: Active Grant
First Claim
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1. A method comprising:

  • analyzing location information collected by a portable device indicative of a location of the portable device;

    analyzing proximity information collected by the portable device indicative of a person being near the portable device; and

    generating first presence information based on (1) the location information and (2) the proximity information, the presence information indicative of whether the person is present in a media exposure environment associated with a media presentation device.

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