ADVERTISEMENT SCHEME

• US 20150189401A1
• Filed: 12/24/2014
• Published: 07/02/2015
• Est. Priority Date: 12/31/2013
• Status: Abandoned Application

• Current Assignee: KT Corporation
• Original Assignee: KT Corporation
• Inventors: ROH, Hak-gyun, SEO, Yeong-il, YI, Donghoon
• Application Number:
  US14/582,315
• Publication Number:
  US 20150189401A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2343 involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements video transcoding H04N19/40; media packet handling at the source H04L65/762
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8456 by decomposing the content in the time domain, e.g. in time segments

Abstract

In one example embodiment, a method performed under control of a server include dividing video content into a plurality of video segments; receiving, from a first content player, a request to stream the video content; receiving segment playing information from a second content player; generating an advertisement and playing information regarding the advertisement based on the segment playing information; selecting at least one of the plurality of video segments based on the segment playing information; generating play sequence information based on the playing information regarding the advertisement and the at least one of the plurality of video segments; transmitting, to the first content player, the generated play sequence information, the advertisement, and the plurality of video segments; and synchronizing the plurality of video segments for playing on the first content player with the plurality of video segments for playing on the second content player.

Claims

1. A method performed under control of a server, comprising:

dividing video content into a plurality of video segments;

receiving, from a first content player, a request to stream the video content;

receiving segment playing information from a second content player;

generating an advertisement and playing information regarding the advertisement based on the segment playing information;

selecting at least one of the plurality of video segments based on the segment playing information;

generating play sequence information based on the playing information regarding the advertisement and the at least one of the plurality of video segments;

transmitting, to the first content player, the generated play sequence information, the advertisement, and the at least one of the plurality of video segments; and

synchronizing the at least one of the plurality of video segments for playing on the first content player with the at least one of the plurality of video segments for playing on the second content player.

2. The method of claim 1, further comprising:

receiving information regarding the first content player; and

selecting a content player playing the video content located around the first content player as the second content player, based on the received information regarding the first content player.

3. The method of claim 2, wherein the information regarding the first content player includes location information at the time of a time at which the request to stream the video content was provided.

4. The method of claim 3, wherein the segment playing information includes a time corresponding to a first segment that is played at the time at which the request to stream the video content was provided.

5. The method of claim 4, wherein the playing information of the advertisement includes a length of the advertisement that is based on a remaining time measured from the time corresponding to the first segment when the request to stream the video content was provided to an end point of the first segment.

6. The method of claim 5, wherein the length of the advertisement is further based on a delay time measured from network status information.

7. The method of claim 5, wherein the length of the advertisement is based on a length of a second segment to be played after the first segment.

8. The method of claim 1, further comprising:

transmitting, to the first content player, an authorization signal that provides authorization to skip the advertisement.

9. The method of claim 1, further comprising:

receiving, from a third content player, an input to synchronize with the second content player; and

transmitting, to the third content player, the generated play sequence information, the advertisement, and the at least one of the plurality of video segments.

10. A server, comprising:

a video segment divider configured to divide video content into a plurality of video segments;

a request receiver configured to receive, from a first content player, a request to stream the video content;

an information receiver configured to receive segment playing information from a second content player;

an advertisement generator configured to generate an advertisement and playing information regarding the advertisement based on the segment playing information;

a selector configured to select at least one of the plurality of video segments based on the segment playing information;

a sequence information generator configured to generate play sequence information based on the playing information regarding the advertisement and the at least one of the plurality of video segments;

a transmitter configured to transmit, to the first content player, the generated play sequence information, the advertisement, and the at least one of the plurality of video segments to be displayed by the first content player; and

a synchronizer configured to synchronize the at least one of the plurality of video segments for playing on the first content player with the at least one of the plurality of video segments for playing on the second content player.

11. The server of claim 10,

wherein the request receiver is further configured to receive information regarding the first content player, and

wherein the server further comprises:

a player selector configured to select a content player playing the video content located around the first content player as the second content player, based on the received information regarding the first content player.

12. The server of claim 11, wherein the information regarding the first content player includes location information at the time of a time at which the request to stream the video content was provided.

13. The server of claim 12, wherein the segment playing information includes a time corresponding to a first segment that is played at the time at which the request to stream the video content was provided.

14. The server of claim 13, wherein the playing information of the advertisement includes a length of the advertisement that is determined based on a remaining time measured from the time corresponding to the first segment when the request to stream the video content was provided to an end point of the first segment.

15. The server of claim 14, wherein the length of the advertisement is further based on a delay time measured from network status information.

16. The server of claim 14, wherein the length of the advertisement is based on a length of a second segment to be played after the first segment.

17. The server of claim 10, further comprising:

a skip signal transmitter configured to transmit, to the first content player, an authorization signal that provides authorization to skip the advertisement.

18. The server of claim 10, further comprising:

a synchronization input receiver configured to receive, from a third content player, an input to synchronize with the second content player, and

wherein the transmitter is further configured to transmit, to the third content player, the generated play sequence information, the advertisement, and the at least one of the plurality of video segments.

19. A user device, comprising:

a transmitter configured to transmit, to a server, a request to stream video content;

a playing information transmitter configured to transmit, to the server, location information of the user device at the time of a time at which the request to stream the video content was transmitted;

a receiver configured to receive, from the server, play sequence information based on playing information regarding an advertisement and at least one of a plurality of video segments, the advertisement and the at least one of a plurality of video segments; and

an advertisement player configured to sequentially play the advertisement and the at least one of the plurality of video segments.

20. The user device of claim 19, further comprising:

a skip provider configured to display a skip button to skip the advertisement while playing.