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METHODS AND APPARATUS TO COLLECT DISTRIBUTED USER INFORMATION FOR MEDIA IMPRESSIONS AND SEARCH TERMS

  • US 20150189500A1
  • Filed: 04/24/2014
  • Published: 07/02/2015
  • Est. Priority Date: 12/31/2013
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving a media identifier and an impression identifier from a media device, the media identifier being indicative of media presented at the media device;

    receiving the impression identifier in association with first user information from a first database proprietor as a result of the first database proprietor obtaining a first identifier sent from the media device, the first identifier identifying at least one of the media device or a user of the media device;

    receiving the impression identifier in association with second user information from a second database proprietor as a result of the second database proprietor obtaining a second identifier sent from the media device, the second identifier identifying at least one of the media device or the user of the media device;

    identifying the first user information and the second user information as associated with a same user based on the impression identifier; and

    associating the first user information and the second user information with the media identifier.

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