METHODS AND APPARATUS TO COLLECT DISTRIBUTED USER INFORMATION FOR MEDIA IMPRESSIONS AND SEARCH TERMS
First Claim
1. A method comprising:
- receiving a media identifier and an impression identifier from a media device, the media identifier being indicative of media presented at the media device;
receiving the impression identifier in association with first user information from a first database proprietor as a result of the first database proprietor obtaining a first identifier sent from the media device, the first identifier identifying at least one of the media device or a user of the media device;
receiving the impression identifier in association with second user information from a second database proprietor as a result of the second database proprietor obtaining a second identifier sent from the media device, the second identifier identifying at least one of the media device or the user of the media device;
identifying the first user information and the second user information as associated with a same user based on the impression identifier; and
associating the first user information and the second user information with the media identifier.
10 Assignments
0 Petitions
Accused Products
Abstract
An example method includes receiving a media identifier and an impression identifier from a device, the media identifier being indicative of media presented at the device; receiving the impression identifier in association with first user information from a first database proprietor as a result of the first database proprietor obtaining a first identifier sent from the device, the first identifier identifying at least one of the device or a user; receiving the impression identifier in association with second user information from a second database proprietor as a result of the second database proprietor obtaining a second identifier sent from the device, the second identifier identifying at least one of the device or the user; identifying the first and second user information as associated with a same user based on the impression identifier; and associating the first and second user information with the media identifier.
-
Citations
20 Claims
-
1. A method comprising:
-
receiving a media identifier and an impression identifier from a media device, the media identifier being indicative of media presented at the media device; receiving the impression identifier in association with first user information from a first database proprietor as a result of the first database proprietor obtaining a first identifier sent from the media device, the first identifier identifying at least one of the media device or a user of the media device; receiving the impression identifier in association with second user information from a second database proprietor as a result of the second database proprietor obtaining a second identifier sent from the media device, the second identifier identifying at least one of the media device or the user of the media device; identifying the first user information and the second user information as associated with a same user based on the impression identifier; and associating the first user information and the second user information with the media identifier. - View Dependent Claims (2, 3, 4, 5)
-
-
6. An apparatus comprising:
-
a processor; and a storage device comprising computer readable instructions which, when executed, cause the processor to at least; access a media identifier and an impression identifier received from a media device, the media identifier being indicative of media presented at the media device; access the impression identifier in association with first user information received from a first database proprietor as a result of the first database proprietor obtaining a first identifier sent from the media device, the first identifier identifying at least one of the media device or a user of the media device; access the impression identifier in association with second user information received from a second database proprietor based on the second database proprietor obtaining a second identifier sent from the media device, the second identifier identifying at least one of the media device or the user of the media device; identify the first user information and the second user information as associated with a same user based on the impression identifier; and associate the first user information and the second user information with the media identifier. - View Dependent Claims (7, 8, 9)
-
-
10. A machine accessible storage medium comprising instructions that, when executed, cause a machine to at least:
-
access a media identifier and an impression identifier received from a media device, the media identifier being indicative of media presented at the media device; access the impression identifier in association with first user information received from a first database proprietor as a result of the first database proprietor obtaining a first identifier sent from the media device, the first identifier identifying at least one of the media device or a user of the media device; access the impression identifier in association with second user information received from a second database proprietor based on the second database proprietor obtaining a second identifier sent from the media device, the second identifier identifying at least one of the media device or the user of the media device; identify the first user information and the second user information as associated with a same user based on the impression identifier; and associate the first user information and the second user information with the media identifier. - View Dependent Claims (11, 12, 13)
-
-
14. A method, comprising:
-
instructing a media provider to associate executable instructions with media; and receiving data from a media device in response to the media device executing the instructions, the instructions causing the media device to; collect a media identifier indicative of media presented at the media device; encrypt a user identifier that identifies the user of the media device, the encrypting of the user identifier based on a first encryption key corresponding to a first database proprietor having first user information associated with the user identifier; encrypt a device identifier that identifies the media device, the encrypting of the device identifier based on a second encryption key corresponding to a second database proprietor having second user information associated with the device identifier; send the media identifier in association with an impression identifier to a data collection server; send the encrypted user identifier and the impression identifier to a second server associated with the first database proprietor; and send the encrypted device identifier and the impression identifier to a third server associated with the second database proprietor. - View Dependent Claims (15, 16, 17, 18, 19)
-
-
20-43. -43. (canceled)
Specification