SYSTEMS AND METHODS FOR DELIVERING TASK-ORIENTED CONTENT

• US 20150193122A1
• Filed: 01/03/2014
• Published: 07/09/2015
• Est. Priority Date: 01/03/2014
• Status: Active Grant

• Current Assignee: Verizon Media, Inc. (Verizon Communications Inc.), Yahoo Assets LLC
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Liu, Agnes, Zhang, Maria Renhui, D'Aloisio-Montilla, Nicholas, Huang, Shin-Yi
• Granted Patent: US 9,971,756 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 21/1063 Personalisation
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06F 3/04817 using icons graphical or visual programming using iconic symbols G06F8/34
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06F 40/205 Parsing
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Various embodiments of the present disclosure relate to systems and methods for delivering various types of content (such as news articles) to users. Among other things, embodiments of the present disclosure help provide users with concise articles containing the best content from a variety of sources, and present such content in a task-oriented manner that is finite and incentivizes the user to review the content.

Claims

1. A computer-implemented method comprising:

receiving, by a computer system, a plurality of content items;

generating, by the computer system, a task list comprising a plurality of tasks, wherein each task corresponds to one or more of the plurality of content items;

generating, by the computer system, a content digest that includes the task list;

transmitting the content digest to a computing device of a user for display at a predetermined time;

monitoring, by the computer system, progress by the user in completing the tasks; and

providing bonus content to the user, via the user'"'"'s computing device, in response to the user'"'"'s progress in completing the tasks.

2. The method of claim 1, wherein each of the tasks in the task list is selectable via the user'"'"'s computing device, and wherein monitoring the progress by the user in completing the tasks includes determining which of the tasks have been selected by the user via the user'"'"'s computing device.

3. The method of claim 1, wherein the bonus content is provided to the user in response to the user selecting a predetermined number of the tasks in the task list.

4. The method of claim 3, wherein the bonus content is only provided to the user in response to the user completing the predetermined number of tasks within a predetermined period of time.

5. The method of claim 1, wherein monitoring the progress by the user in completing the tasks includes determining which of the content items associated with each task have been displayed to the user via the user'"'"'s computing device.

6. The method of claim 5, wherein the bonus content is provided to the user in response to a predetermined number of content items being displayed to the user via the user'"'"'s computing device.

7. The method of claim 6, wherein the bonus content is only provided to the user in response to the predetermined number of content items being displayed within a predetermined period of time.

8. The method of claim 1, wherein providing the bonus content includes:

storing the bonus content in the content digest in an encrypted format; and

automatically decrypting and displaying the bonus content in response to the user'"'"'s progress in completing the tasks.

9. The method of claim 1, wherein each task in the task list corresponds to an article containing one or more of the plurality of content items.

10. The method of claim 1, wherein each task is selectable via the user'"'"'s computing device, and wherein selection of a task in the task list displays the article corresponding to the selected task to the user via the user'"'"'s computing device.

11. The method of claim 1, wherein each task is displayed in the task list in conjunction with one or more icons, wherein each respective icon indicates a format of one or more content items contained in the article.

12. The method of claim 1, wherein each task is displayed in the task list in conjunction with an icon indicating a type of a content item contained in the article.

13. The method of claim 1, wherein the plurality of content items include one or more of:

text, an image, video, audio, a map, a uniform resource locator, a graph, a slideshow, an article, and a file.

14. The method of claim 1, wherein the plurality of content items are received from a plurality of content sources.

15. The method of claim 14, wherein a task in the task list is associated with a first content item received from a first content source and a second content item received from a second content source.

16. The method of claim 1, wherein the bonus content includes one or more of:

a coupon, a video, trivia, a game, and a loyalty reward.

17. The method of claim 16, wherein the bonus content includes a trivia question regarding a content item associated with a task in the task list, and wherein the user is provided with additional bonus content in response to correctly answering the trivia question.

18. The method of claim 1, wherein the content digest is transmitted to the user'"'"'s computing device at regular intervals.

19. The method of claim 1, wherein generating the content digest includes generating a set of keywords related to the tasks in the task list for display via the user'"'"'s computing device.

20. The method of claim 19, wherein each respective keyword in the set of keywords corresponds to a respective task in the task list.

21. The method of claim 20, wherein each respective keyword in the set of keywords comprises a selectable link to its respective task in the task list.

22. A tangible, non-transitory computer-readable medium storing instructions that, when executed, cause a computer system to:

receive a plurality of content items;

generate a task list comprising a plurality of tasks, wherein each task corresponds to one or more of the plurality of content items;

generate a content digest that includes the task list;

transmit the content digest to a computing device of a user for display at a predetermined time;

monitor progress by the user in completing the tasks; and

providing bonus content to the user, via the user'"'"'s computing device, in response to the user'"'"'s progress in completing the tasks.

23. A system comprising:

a processor; and

memory in communication with the processor and storing instructions that, when executed by the processor, cause the system to;

receive a plurality of content items;

generate a task list comprising a plurality of tasks, wherein each task corresponds to one or more of the plurality of content items;

generate a content digest that includes the task list;

transmit the content digest to a computing device of a user for display at a predetermined time;

monitor progress by the user in completing the tasks; and

providing bonus content to the user, via the user'"'"'s computing device, in response to the user'"'"'s progress in completing the tasks.