SYSTEM AND METHOD TO EFFICIENTLY GENERATE ELECTRONIC MARKETING CAMPAIGNS

• US 20150193808A1
• Filed: 01/08/2014
• Published: 07/09/2015
• Est. Priority Date: 01/08/2014
• Status: Abandoned Application

• Current Assignee: Exacttarget Incorporated (Salesforce.com, Inc.), Salesforce.com, Inc.
• Original Assignee: Exacttarget Incorporated (Salesforce.com, Inc.)
• Inventors: Wade, Bryan
• Application Number:
  US14/150,570
• Publication Number:
  US 20150193808A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

A computerized method and system for efficiently generating a digital marketing campaign is disclosed. The method and system includes receiving, at a server, a request from an enterprise device to generate a marketing campaign using a playbook wizard, providing for display, to the enterprise device, the playbook wizard, the playbook wizard comprising a plurality of prompts to select a recipient list, select a communication template from a database, and select a communication trigger, receiving, at the server, a selection from the enterprise device, the selection identifying at least one recipient list, at least one communication template, and at least one communication trigger, and creating a marketing campaign for each recipient based on the selection.

Claims

1. A computerized method, the method comprising:

receiving, at a server, a request from an enterprise device to generate a marketing campaign using a playbook wizard;

providing for display, to the enterprise device, the playbook wizard, the playbook wizard comprising a plurality of prompts to select a recipient list, select a communication template from a database, and select a communication trigger;

receiving, at the server, a selection from the enterprise device, the selection identifying at least one recipient list, at least one communication template, and at least one communication trigger; and

creating a marketing campaign for each recipient based on the selection.

2. The method of claim 1, further comprising:

receiving a request to activate the marketing campaign; and

generating one or more communications to each recipient in the at least one recipient list based on the communication template.

3. The method of claim 2, further comprising:

receiving a communication activity from at least one recipient of the at least one recipient list, the communication activity indicating at least one of a communication open or clicked link; and

storing the communication activity in the database.

4. The method of claim 3, further comprising:

receiving, at the server, a request from the enterprise device for a statistics page for the marketing campaign, the statistics page configured to present the communication activity.

5. The method of claim 1, wherein the recipient list is a data extension comprising a table generated through aggregation of recipient information from one or more disparate data sources.

6. The method of claim 1, wherein the communication trigger is associated with at least one data attribute stored in the database for each recipient of the at least one recipient list.

7. The method of claim 1, wherein the communication trigger is an indication that a recipient of the at least one recipient list has abandoned a shopping cart.

8. The method of claim 1, wherein the communication template comprises at least one of a dynamic content or live content.

9. The method of claim 1, wherein the selection further comprises a publication list, the publication list being associated with opt-in information for each recipient in the at least one recipient list.

10. A system, the system comprising:

a database;

an enterprise device, the enterprise device configured to transmit a request for a playbook wizard; and

a server, the server configured to receive the request, provide for display, to the enterprise device, the playbook wizard, the playbook wizard comprising a plurality of prompts to select a recipient list, select a communication template from the database, and select a communication trigger, to receive a selection from the enterprise device, the selection identifying at least one recipient list, at least one communication template, and at least one communication trigger, and to create a marketing campaign based on the selection.

11. The system of claim 10, wherein the server is further configured to receive a request to activate the marketing campaign and generate one or more communications to one or more recipients from the at least one recipient list based on the communication template.

12. The system of claim 10, wherein the server is further configured to receive a communication activity from at least one of the recipients of the at least one recipient list, the communication activity indicating at least one of a communication open or clicked link

13. The system of claim 10, wherein the communication trigger is a date.

14. The system of claim 10, wherein the communication trigger is associated with at least one data attribute stored in the database for each recipient of the at least one recipient list.

15. The system of claim 10, wherein the communication trigger is an indication that a recipient of the at least one recipient list has abandoned a shopping cart.

16. A computerized method, the method comprising:

publishing a playbook wizard at a server over a computer network, the server configured to generate a marketing campaign based on inputs to the playbook wizard of a recipient list, a communication template, and a communication trigger from the marketing campaign template;

receiving from an enterprise device the inputs through the playbook wizard over the computer network; and

creating a marketing campaign at the server based on the inputs.

17. The method of claim 16, wherein the communication trigger is a birthday for each recipient in the recipient list, the birthday being stored in a database.

18. The method of claim 17, further comprising:

generating a communication to each recipient of the recipient list based on the communication template upon the birthday associated with each recipient.

19. The method of claim 16, wherein the communication trigger is a date, the method further comprising:

generating a communication to each recipient in the recipient list based on the communication template at a specified time range from the date.

20. The method of claim 16, wherein the communication trigger is an indication that a recipient of the recipient list has abandoned a shopping cart.