Do Not Track / Advertise Functionality Based on User Identification Association

• US 20150193809A1
• Filed: 11/04/2014
• Published: 07/09/2015
• Est. Priority Date: 01/06/2014
• Status: Abandoned Application

• Current Assignee: CenturyLink Intellectual Property LLC (Lumen Technologies, Inc.)
• Original Assignee: CenturyLink Intellectual Property LLC (Lumen Technologies, Inc.)
• Inventors: Bugenhagen, Michael K.
• Application Number:
  US14/532,270
• Publication Number:
  US 20150193809A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

Novel tools and techniques are provided for implementing user identification association functionality. In some embodiments, methods and systems might implement do not track and/or do not advertise functionality or “track me” and/or “advertise to me” functionality, based on user identification association. In some cases, a computer might receive at least one user identifier associated with a user and might determine whether the at least one user identifier is included in a do not track or do not advertise list. If the user is listed in the do not track or do not advertise list, the computer might send a notification to the requesting party indicating that the user should be removed from any tracking lists or advertising lists. If the user is listed in a “track me” list or “advertise to me” list, the computer might send another notification to the requesting party indicating that the user should be compensated.

Claims

1. A method, comprising:

receiving, with a first computer from a requesting party, at least one user identifier associated with a particular user;

determining, with the first computer, whether the at least one user identifier is included in a first list; and

based on a determination that the at least one user identifier is included in the first list, sending, with the first computer, a first notification to the requesting party, the first notification indicating that the particular user associated with the at least one user identifier should be removed from one or more of user tracking lists or advertising target lists.

2. The method of claim 1, wherein the first computer is a server operated by an Internet service provider, and is located within a network associated with the Internet service provider.

3. The method of claim 1, wherein the first computer is a computer associated with a government agency registry of at least one of do not advertise user identities or do not track user identities.

4. The method of claim 1, wherein the requesting party is a web server associated with a website visited by the particular user.

5. The method of claim 1, wherein the requesting party is an advertiser affiliated with companies with which the particular user has interacted to search, inquire, or purchase products or services offered by the companies.

6. The method of claim 1, wherein the at least one user identifier includes one or more identification information selected from a group consisting of one or more names of the particular user, one or more usernames of the particular user, one or more telephone numbers associated with the particular user, one or more e-mail addresses associated with the particular user, a social security number associated with the particular user, a tax identification number associated with the particular user, a passport number associated with the particular user, one or more bank accounts associated with the particular user, one or more universal resource locator addresses associated with the particular user, one or more metadata associated with the particular user, one or more documents associated with the particular user, one or more devices associated with the particular user, one or more device identifiers associated with a device associated with the particular user, one or more Internet protocol (“

IP”

) addresses associated with devices associated with the particular user, one or more Internet protocol addresses associated with the particular user, and one or more media access control addresses associated with at least one device associated with the particular user.

7. The method of claim 1, wherein the first list is at least one of a national do not track list or a national do not advertise list.

8. The method of claim 1, wherein the first list is at least one of a local do not track list or a local do not advertise list.

9. The method of claim 8, wherein the at least one of a local do not track list or a local do not advertise list is maintained by an Internet service provider.

10. The method of claim 1, further comprising:

receiving, with a second computer associated with the requesting party, the first notification;

accessing, with the second computer, the one or more of user tracking lists or advertising target lists;

determining, with the second computer, whether one or more of the at least one user identifier associated with the particular user, another user identifier associated with the particular user, or the particular user are included in the one or more of user tracking lists or advertising target lists.

11. The method of claim 10, further comprising:

based on a determination that the one or more of the at least one user identifier associated with the particular user, another user identifier associated with the particular user, or the particular user are included in the one or more of user tracking lists or advertising target lists, applying, with the second computer, internal data processing rules to ensure national policy adherence.

12. The method of claim 11, wherein applying, with the second computer, internal data processing rules to ensure national policy adherence comprises removing, with the second computer and from the one or more of user tracking lists or advertising target lists, all user identifiers associated with the particular user.

13. The method of claim 10, further comprising:

based on a determination that the one or more of the at least one user identifier associated with the particular user, another user identifier associated with the particular user, or the particular user are included in the one or more of user tracking lists or advertising target lists, reporting, with the second computer, one or more organizations associated with one or more of user tracking lists or advertising target lists, as failing to comply with at least one of a do not track list or a do not advertise list.

14. The method of claim 1, further comprising:

receiving, with a third computer associated with the requesting party, the first notification;

generating, with the third computer, a new code setting associated with the particular user, the new code setting including at least one of one or more do not track cookies or one or more do not advertise cookies;

identifying, with the third computer, one or more user devices associated with the particular user; and

sending, with the third computer, the new code setting to each of the one or more user devices associated with the particular user.

15. The method of claim 1, further comprising:

receiving, with a fourth computer, a first request from the particular user to be included in the first list, the first request including the at least one user identifier;

adding the at least one user identifier to the first list.

16. The method of claim 15, wherein adding the at least one user identifier to the first list comprises sending, with the fourth computer, a second request to a party maintaining the first list to include the at least one user identifier to the first list.

17. The method of claim 1, further comprising:

based on a determination that the at least one user identifier is not included in the first list, determining, with the first computer, whether the at least one user identifier is included in a second list;

based on a determination that the at least one user identifier is included in the second list, sending, with the first computer, a second notification to the requesting party, the second notification indicating that the particular user associated with the at least one user identifier should be given compensation for inclusion in one or more of user tracking lists or advertising target lists.

18. The method of claim 17, wherein the compensation includes one or more of a promotion on products purchased by the particular user from a first company affiliated with the one or more of user tracking lists or advertising target lists or a promotion on services purchased by the particular user from the first company affiliated with the one or more of user tracking lists or advertising target lists, wherein the promotion on products and the promotion on services each includes one or more of a discount on purchase of one or more of the products, a discount on purchase of one or more of the services, a subsidy for purchase of one or more of the products, a subsidy for purchase of one or more of the services, a discount on purchase of one or more products offered by a second company affiliated with the first company, a discount on purchase of one or more services offered by the second company affiliated with the first company, a subsidy on purchase of one or more products offered by a second company affiliated with the first company, or a subsidy on purchase of one or more services offered by the second company affiliated with the first company.

19. An apparatus, comprising:

at least one processor; and

at least one non-transitory computer readable medium having encoded thereon software, the software including a set of instructions that, when executed by the at least one processor, causes the apparatus to perform one or more operations, the set of instructions comprising;

instructions to receive, from a requesting party, at least one user identifier associated with a particular user;

instructions to determine whether the at least one user identifier is included in a first list; and

instructions to send, based on a determination that the at least one user identifier is included in the first list, a first notification to the requesting party, the first notification indicating that the particular user associated with the at least one user identifier should be removed from one or more of user tracking lists or advertising target lists.

20. A method, comprising:

receiving, with a first computer from a requesting party, at least one user identifier associated with a particular user;

identifying, with the first computer, one or more first documents associated with the particular user that are stored in one or more data stores, based at least in part on the received at least one user identifier, the one or more data stores being associated with a party other than the particular user;

identifying, with the first computer, one or more second documents to which the party other than the particular user has rights, the one or more second documents being identified from among the one or more first documents;

receiving, with the first computer, a request from the party other than the particular user to block access by the particular user to the one or more second documents stored in the one or more data stores; and

preventing, with the first computer, access by the particular user to the one or more second documents stored in the one or more data stores, in response to receiving, from the party other than the particular user, the request to block access.

21. The method of claim 20, further comprising:

identifying, with the first computer, one or more third documents to which the party other than the particular user has no rights, the one or more third documents being identified from among the one or more first documents;

deleting, with the first computer, the one or more third documents from the one or more data stores.

22. The method of claim 20, further comprising:

identifying, with the first computer, one or more third documents to which the party other than the particular user has no rights, the one or more third documents being identified from among the one or more first documents;

establishing, with the first computer, one or more secure portions of the one or more data stores;

moving, with the first computer, the one or more third documents to the one or more secure portions of the one or more data stores; and

providing the user with access to the one or more secure portions of the one or more data stores.

23. The method of claim 20, wherein the party other than the particular user comprises one of an employer of the particular user, a former employer of the particular user, a bank serving the particular user who is a customer of the bank, a bank serving the particular user who is a former customer of the bank, a school that allows the particular user as a student to store documents or data, or a school that had allowed the particular user to store documents or data when the particular user was a student.