SYSTEMS AND METHODS OF SOCIALLY-DRIVEN PRODUCT OFFERINGS

• US 20150205894A1
• Filed: 01/22/2015
• Published: 07/23/2015
• Est. Priority Date: 01/22/2014
• Status: Active Grant

• Current Assignee: Nike, Inc.
• Original Assignee: Nike, Inc.
• Inventors: Faris, Ron, Uhrmacher, Aaron, Reed, Rob, Apostoles, Jonathan
• Granted Patent: US 10,901,765 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 9/455 Emulation; Interpretation; Software simulation, e.g. virtualisation or emulation of application or operating system execution engines
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

According to one aspect, a system comprising a memory, at least one processor coupled to the memory, and a virtual line simulator executable by the at least one processor is provided. The virtual line simulated may be configured to receive information identifying at least one virtual line, add, in response to receiving the information, an identifier of a user to a position in the at least one virtual line, receive data indicating that the user completed at least one activity, and reposition, in response to receiving the data, the user to a new position in the at least one virtual line.

Claims

1. A system comprising:

memory;

at least one processor coupled to the memory; and

a virtual line simulator executable by the at least one processor and configured to;

receive information identifying at least one virtual line;

add, in response to receiving the information, an identifier of a user to a position in the at least one virtual line;

receive data indicating that the user completed at least one activity; and

reposition, in response to receiving the data, the user to a new position in the at least one virtual line.

2. The system according to claim 1, wherein the virtual line simulator is further configured to add the identifier of the user to the position in the at least one virtual line in response to determining that the user is within a range of a geographic location.

3. The system according to claim 2, wherein the virtual line simulator is further configured to:

receive an image of a physical identifier within a physical context; and

display virtual content within an image of the physical context.

4. The system according to claim 1, wherein the virtual line simulator is further configured to offer a reward to users in a top predetermined percentage of the at least one virtual line, the offer having a duration limited to a predetermined period of time.

5. The system according to claim 4, wherein the virtual line simulator is further configured to rescind the offer when the offer is not redeemed within the predetermined period of time.

6. The system according to claim 1, wherein the virtual line simulator is further configured to:

receive data indicating that the user has found a hidden spot; and

offer a reward to the user.

7. The system according to claim 1, wherein the virtual line simulator is further configured to:

receive at least one interaction from the user addressed to at least one other user within the virtual line; and

forward the at least one interaction to a device associated with the at least one other user.

8. The system according to claim 1, wherein the virtual line simulator is further configured to add the identifier of the user to the position of the at least one virtual line in response to receiving data indicating that the user completed at least one other activity.

9. The system according to claim 1, wherein the virtual line simulator is further configured to:

receive a swipe on a user'"'"'s avatar; and

display a user'"'"'s spot number in the virtual line responsive to receiving the swipe.

10. The system according to claim 1, wherein the virtual line simulator is further configured to associate a reward with the identifier of the user in response to the data indicating that the user completed the at least one activity.

11. A method comprising acts of:

receiving information identifying at least one virtual line;

adding, in response to receiving the information, an identifier of a user to a position in the at least one virtual line;

receiving data indicating that the user completed at least one activity; and

reposition, in response to receiving the data, the user to a new position in the at least one virtual line.

12. The method according to claim 11, further comprising acts of:

determining that the user is within a range of an event of a geo-targeted product;

receiving an image of a visual identifier; and

displaying virtual content in an image of a physical space of the virtual identifier.

13. The method according to claim 11, further comprising acts of:

offering, for a predetermined period of time, a reward to users in a top predetermined percentage of the virtual line; and

rescinding the offer when the offer is not redeemed within the predetermined period of time.

14. The method according to claim 11, further comprising an act of allowing the user to interact with other users from different parts of the line while staying in the position.

15. The method according to claim 11, further comprising an act of adding at least one identifier of at least one user to a waitlist in response to the at least one virtual line being full.

16. The method according to claim 11, wherein the identifier of the user is received from at least one of Facebook, Twitter, Google+, and an email account.

17. The method according to claim 11, further comprising an act of associating a reward with the identifier of the user in response to the data indicating that the user completed the at least one activity.

18. A non-transitory computer readable medium having stored thereon sequences of instruction, the sequences of instruction including executable instructions that instruct at least one processor to:

receive information identifying at least one virtual line;

add, in response to receiving the information, an identifier of a user to a position in the at least one virtual line;

receive data indicating that the user competed at least one activity; and

reposition, in response to receiving the data, the user to a new position in the at least one virtual line.

19. The computer readable medium according to claim 18, further comprising instructions that instruct the at least one processor to:

determine that the user is within a range of an event of geo-targeted product;

receive an image of a visual identifier; and

display virtual content in the physical space of the virtual identifier.

20. The computer readable medium according to claim 18, further comprising instructions that instruct the at least one processor to:

offer, for a predetermined period of time, a reward to users in a top predetermined percentage of the virtual line; and

rescind the offer if the offer is not redeemed within the predetermined period of time.