APPARATUS AND METHOD FOR SUPPLYING OPTIMIZED INSURANCE QUOTES

• US 20150206248A1
• Filed: 01/22/2014
• Published: 07/23/2015
• Est. Priority Date: 09/01/2011
• Status: Active Application

• Current Assignee: Esurance Insurance Services Incorporated (Allstate Corporation)
• Original Assignee: Esurance Insurance Services Incorporated (Allstate Corporation)
• Inventors: KORNWEIBEL, Tolithia Gay, Howard, Darren Albert, Hartman, Ryan Daniel, Swigart, John Christian
• Application Number:
  US14/161,586
• Publication Number:
  US 20150206248A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 40/08 Insurance

Abstract

Methods for identifying insurance product offerings from different insurers to present to a user are provided. In one aspect, a method includes receiving user information for a user seeking an insurance product offering, and identifying, based on the user information, at least one insurance product offering from at least one of the plurality of insurers to provide for display in a prioritized insurance policy presentation. The method also includes providing the identification of the at least one insurance product offering from the at least one of the plurality of insurers for display in the prioritized insurance policy presentation. Systems and machine-readable media are also provided.

Claims

1. A system for identifying insurance product offerings from different insurers to present to a user, the system comprising:

a memory comprising instructions; and

a processor configured to;

receive, over a network, user information from a referring insurer for a user seeking an insurance product offering, the user associated with a customer value prediction indicative of the user'"'"'s likelihood to purchase an insurance product offering from the referring insurer;

when the customer value prediction is less than a threshold value, request a bid from at least two of a plurality of insurers for an opportunity to display an insurance product offering to the user;

receive the bid for at least one insurance product offering from each of the at least two of the plurality of insurers;

identify, based on the user information and from the bidding information, a qualifying bid for at least one insurance product offering from among the received bids for display in a prioritized insurance policy presentation on a website or in an application;

provide information indicative of the at least one insurance product offering associated with the qualifying bid for display in the prioritized insurance policy presentation on the website or in the application; and

provide information indicative of a user interaction with the prioritized insurance policy presentation on the website or in the application, to an insurer associated with the qualifying bid, wherein the user interaction comprises whether the user selected the at least one insurance product offering associated with the qualifying bid.

2. The system of claim 1, wherein the memory also comprises bidding information from the plurality of insurers for the received bids, and wherein the processor being configured to identify the qualifying bid for the at least one insurance product offering comprises the processor being configured to identify the qualifying bid for the at least one insurance product offering from the bidding information in the memory.

5. The system of claim 1, wherein the user for the insurance product offering is identified from the referring insurer, and wherein the prioritized insurance policy presentation on the website or in the application comprises an insurance product offering from the referring insurer and the insurance product offering from the at least one of the plurality of insurers associated with the qualifying bid.

6. The system of claim 1, wherein the prioritized insurance policy presentation on the website or in the application is provided for display on at least one of a web page, email, mobile application, or advertisement associated with the referring insurer, and wherein the processor is further configured to facilitate a payment, from the at least one of the plurality of insurers associated with the qualifying bid to the referring insurer, for providing the information indicative of the at least one insurance product offering associated with the qualifying bid for display in the prioritized insurance policy presentation on the website or in the application.

7. The system of claim 1, wherein the qualifying bid is selected based on at least one of a relevance of a bid to the user or an expected value to the referring insurer.

8. The system of claim 1,

wherein the user information comprises at least one of a zip code, credit tier, premium amount, geographic location, a reason for seeking insurance, a number of items to be insured, a previous insurer, education level, age, bodily injury limit, age of an item, number of previous insurable incidents, coverage package, type of residence, marital status, day of week an insurance product offering was requested, prior insurance information, amount of time lapse since the insurance product offering was requested, a number of drivers to be insured, or gender,

wherein the processor being configured to request the bid from at least two of the plurality of insurers for the opportunity to display the insurance product offering to the user comprises the processor being configured to provide the user information to each of the at least two of the plurality of insurers and

wherein each of the received bids is based on the provided user information.

9. The system of claim 1,

wherein the processor being configured to identify the qualifying bid for at least one insurance product offering from among the received bids comprises the processor being configured to identify at least two qualifying bids, each of the at least two qualifying bids associated with an insurance product offering provided by a different insurer, and

wherein each of the insurance product offerings associated with the at least two qualifying bids is prioritized for display in the prioritized insurance policy presentation on the website or in the application based on at least one of a value of the associated qualifying bid, a predicted relevance of the at least one insurance product offering associated with the qualifying bid to the user, an expected profit associated with the qualifying bid for the referring insurer, or the user information for the user.

10. The system of claim 1, wherein the processor is further configured to:

provide the information indicative of the interaction of the user with the prioritized insurance presentation on the website or in the application.

11. The system of claim 1, wherein the user information comprises at least one of a zip code, credit tier, premium amount, geographic location, a reason for seeking insurance, a number of items to be insured, a previous insurer, education level, age, bodily injury limit, age of an item, number of previous insurable incidents, coverage package, type of residence, marital status, day of week an insurance product offering was requested, prior insurance information, amount of time lapse since the insurance product offering was requested, a number of drivers to be insured, or gender.

12. The system of claim 1, wherein the processor is further configured to select the prioritized insurance policy presentation on the website or in the application based on the customer value prediction.

26. The system of claim 1, wherein the at least one insurance product offering associated with the qualifying bid is prioritized for display in the prioritized insurance policy presentation on the website or in the application based on the customer value prediction.

27. The system of claim 1, wherein the customer value prediction is determined based on at least one of a stored successful information for another user or a stored unsuccessful information for another user.

28. The system of claim 1, wherein the customer value prediction is determined based on a referral source indicator.

3-4. -4. (canceled)

13. A method for identifying insurance product offerings from different insurers to present to a user, the method comprising:

receiving, over a network, user information from a referring insurer for a user seeking an insurance product offering, the user associated with a customer value prediction indicative of the user'"'"'s likelihood to purchase an insurance product offering from the referring insurer;

when the customer value prediction is less than a threshold value, requesting a bid from at least two of a plurality of insurers for an opportunity to display an insurance product offering to the user;

receiving the bid for at least one insurance product offering from each of the at least two of the plurality of insurers;

identifying, based on the user information, and from the bidding information, a qualifying bid for at least one insurance product offering from among the received bids for display in a prioritized insurance policy presentation on a website or in an application; and

providing information indicative of the at least one insurance product offering associated with the qualifying bid for display in the prioritized insurance policy presentation on the website or in the application; and

providing information indicative of a user interaction with the prioritized insurance policy presentation on a website or in the application, to an insurer associated with the qualifying bid, wherein the user interaction comprises whether the user selected the at least one insurance product offering associated with the qualifying bid.

14. The method of claim 13, wherein identifying the qualifying bid for the at least one insurance product offering comprises identifying, from bidding information associated with the received bids stored in a memory, the qualifying bid for the at least one insurance product offering.

17. The method of claim 13, wherein the user for the insurance product offering is identified from the referring insurer, and wherein the prioritized insurance policy presentation on the website or in the application comprises an insurance product offering from the referring insurer and the insurance product offering from the at least one of the plurality of insurers associated with the qualifying bid.

18. The method of claim 13, wherein the prioritized insurance policy presentation on the website or in the application is provided for display on at least one of a web page, email, mobile application, or advertisement associated with the referring insurer, and the method further comprises facilitating a payment, from the at least one of the plurality of insurers associated with the qualifying bid to the referring insurer, for providing the information indicative of the at least one insurance product offering associated with the qualifying bid for display in the prioritized insurance policy presentation on the website or in the application.

19. The method of claim 13, wherein the qualifying bid is selected based on at least one of a relevance of a bid to the user an expected profit to the referring insurer.

20. The method of claim 13, wherein:

the user information comprises at least one of a zip code, credit tier, premium amount, geographic location, a reason for seeking insurance, a number of items to be insured, a previous insurer, education level, age, bodily injury limit, age of an item, number of previous insurable incidents, coverage package, type of residence, marital status, day of week an insurance product offering was requested, prior insurance information, amount of time lapse since the insurance product offering was requested, a number of drivers to be insured, or gender,

requesting the bid from at least two of the plurality of insurers for the opportunity to display the insurance product offering to the user comprises providing the user information to each of the at least two of the plurality of insurers, and

wherein each of the received bids is based on the provided user information.

21. The method of claim 13, wherein:

identifying the qualifying bid for at least one insurance product offering from among the received bids comprises identifying at least two qualifying bids, each of the at least two qualifying bids associated with an insurance product offering, and

each of the insurance product offerings associated with the at least two qualifying bids is prioritized for display in the prioritized insurance policy presentation on the website or in the application based on at least one of a value of the associated qualifying bid, a predicted relevance of the at least one insurance product offering associated with the qualifying bid to the user, an expected profit associated with the qualifying bid for the referring insurer, or the user information for the user.

22. The method of claim 13, further comprising:

receiving information indicative of an interaction of the user with the prioritized insurance policy presentation on the website or in the application comprising the identification of the at least one insurance product offering associated with the qualifying bid; and

providing the information indicative of the interaction of the user with the prioritized insurance policy presentation to the at least one of the plurality of insurers associated with the at least one qualifying bid.

23. The method of claim 13, wherein the user information comprises at least one of a zip code, credit tier, premium amount, geographic location, a reason for seeking insurance, a number of items to be insured, a previous insurer, education level, age, bodily injury limit, age of an item, number of previous insurable incidents, coverage package, type of residence, marital status, day of week an insurance product offering was requested, prior insurance information, amount of time lapse since the insurance product offering was requested, a number of drivers to be insured, or gender.

24. The method of claim 13, wherein the information indicative of the at least one insurance product offering is provided for display in the prioritized insurance policy presentation on the website or in the application when the customer value prediction is less than a threshold value.

15-16. -16. (canceled)

25. A machine-readable storage medium comprising machine-readable instructions for causing a processor to execute a method for identifying insurance product offerings from different insurers to present to a user, the method comprising:

receiving, over a network, user information from a referring insurer for a user seeking an insurance product offering, the user associated with a customer value prediction indicative of the user'"'"'s likelihood to purchase an insurance product offering from the referring insurer;

when the customer value prediction is less than a threshold value, requesting a bid from at least two of a plurality of insurers for an opportunity to display an insurance product offering to the user;

receiving the bid for at least one insurance product offering from each of the at least two of the plurality of insurers;

identifying, based on the user information, and from the bidding information, a qualifying bid for at least one insurance product offering from among the received bids for display in a prioritized insurance policy presentation on a website or in an application;

providing information indicative of the at least one insurance product offering associated with the qualifying bid for display in the prioritized insurance policy presentation on the website or in the application; and

providing information indicative of the user interaction with the prioritized insurance policy presentation on the website or in the application, to an insurer associated with the qualifying bid, wherein the user interaction comprises whether the user selected the at least one insurance product offering associated with the qualifying bid.

29. A system for identifying insurance product offerings from different insurers to present to a user, the system comprising:

(a) a computer memory comprising user information for a user seeking an insurance product offering,

(i) wherein the user information is received from a referring insurer at a website or application, and

(ii) wherein the user is associated with a customer value prediction indicative of the user'"'"'s likelihood to purchase an insurance product offering from the referring insurer, and

(b) a marketplace server, which is coupled to the computer memory and comprises a processor configured to;

(i) receive the user information;

(ii) request a bid from at least two of a plurality of insurers for an opportunity to display an insurance product offering to the user when the customer value prediction is less than a threshold value;

(iii) receive the bid for at least one insurance product offering from each of the at least two of the plurality of insurers;

(iv) identify, based on the user information and from the bidding information, a qualifying bid for at least one insurance product offering from among the received bids for display in a prioritized insurance policy presentation on a website or in an application;

(v) provide information indicative of the at least one insurance product offering associated with the qualifying bid for display in the prioritized insurance policy presentation on the website or in the application; and

(vi) provide information indicative of the user interaction with the prioritized insurance policy presentation on the website or in the application, to the insurer associated with the qualifying bid, wherein the user interaction comprises whether the user selected the at least one insurance product offering associated with the qualifying bid.