CONTENT SWITCHING USING SALIENCE

• US 20150213019A1
• Filed: 01/27/2014
• Published: 07/30/2015
• Est. Priority Date: 01/27/2014
• Status: Abandoned Application

• Current Assignee: Fujitsu Limited
• Original Assignee: Fujitsu Limited
• Inventors: MARVIT, David L., UBOIS, Jeffrey
• Application Number:
  US14/165,328
• Publication Number:
  US 20150213019A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

A method of switching content based on salience data may include providing a first time-based content item to a user through a user interface. The method may also include receiving physiological data from at least one physiological sensor as the user interacts with the first time-based content item. The method may also include determining a salience score based at least in part on the physiological data. The method may also include, in the event the salience score is below a threshold value, presenting a second time-based content item to the user through the user interface.

Claims

1. A method of switching content based on salience data, the method comprising:

providing a first time-based content item to a user through a user interface;

receiving physiological data from at least one physiological sensor as the user interacts with the first time-based content item;

determining a salience score based at least in part on the physiological data; and

in the event the salience score is below a threshold value, presenting a second time-based content item to the user through the user interface.

2. The method according to claim 1, wherein the first time-based content item comprises content selected from a group consisting of a video, music, a slide show, a presentation, and an animation.

3. The method according to claim 1, wherein the second time-based content item is different than the first time-based content item.

4. The method according to claim 1, wherein the physiological data comprises one or more data selected from a group consisting of eye tracking data, electroencephalography (EEG) data, magnetic resonance imaging (MRI) data, Galvanic Skin Response (GSR) monitor, and heart rate data.

5. The method according to claim 1, wherein the salience score comprises an average salience score over a period of time.

6. The method according to claim 1, wherein the threshold value varies over time depending on the first time-based content item.

7. The method according to claim 1, wherein the second time-based content item is selected from a plurality of content items based at least in part on salience data of the user and historical salience data of other users interacting with the second time-based content item, wherein salience data of the user includes salience scores for time-based content items consumed by the user.

8. A system of switching content based on salience data, the system comprising:

a user interface for presenting time-based content items to a user;

a physiological sensor configured to record a physiological response of the user over time as the user consumes the time-based content items via the user interface; and

a controller coupled with the user interface and the physiological sensor, the controller configured to;

provide a first time-based content item to the user through the user interface;

receive physiological data from the physiological sensor as the user consumes the first time-based content item;

determine a salience score based at least in part on the physiological data; and

in the event the salience score is below a threshold value, provide a second time-based content item to the user through the user interface.

9. The system according to claim 8, wherein the first time-based content item comprises content selected from a group consisting of a video, music, a slide show, a presentation, and an animation.

10. The system according to claim 8, wherein the second time-based content item is different than the first time-based content item.

11. The system according to claim 8, wherein the physiological sensor comprises a sensor selected from a group consisting of an eye tracking device, an electroencephalography (EEG) device, an magnetic resonance imaging (MRI) device, Galvanic Skin Response (GSR) monitor, and a heart rate monitor.

12. The system according to claim 8, wherein the salience score comprises an average salience score over a period of time.

13. The system according to claim 8, wherein the threshold value varies over time depending on the first time-based content item.

14. The system according to claim 8, wherein the second time-based content item is selected from a plurality of content based on salience data of the user and historical salience data of other users interacting with the second time-based content item, wherein salience data of the user includes salience scores for time-based content items consumed by the user.

15. A non-transitory computer-readable medium having encoded therein programming code executable by a processor to perform operations comprising:

providing a first time-based content item to a user through a user interface;

receiving physiological data from at least one physiological sensor as the user interacts with the first time-based content item;

determining a salience score based at least in part on the physiological data; and

in the event the salience score is below a threshold value, presenting a second time-based content item to the user through the user interface.

16. The non-transitory computer-readable medium according to claim 15, wherein the first time-based content item comprises content selected from a group consisting of a video, music, a slide show, a presentation, and an animation.

17. The non-transitory computer-readable medium according to claim 15, wherein the physiological data comprises one or more data selected from a group consisting of eye tracking data, electroencephalography (EEG) data, magnetic resonance imaging (MRI) data, and heart rate data.

18. The non-transitory computer-readable medium according to claim 15, wherein the salience score is an average salience score over a period of time.

19. The non-transitory computer-readable medium according to claim 15, wherein the threshold value varies over time depending on the first time-based content item.

20. The non-transitory computer-readable medium according to claim 15, wherein the second time-based content item is selected from a plurality of content based on salience data of the user and historical salience data of other users interacting with the second time-based content item, wherein salience data of the user includes salience scores for time-based content items consumed by the user.