SYSTEM, METHOD, APPARATUS AND COMPUTER MEDIA FOR USER CONTROL OF ADVERTISING

• US 20150213495A1
• Filed: 04/13/2015
• Published: 07/30/2015
• Est. Priority Date: 09/27/2002
• Status: Abandoned Application

• Current Assignee: Earth Networks Incorporated
• Original Assignee: Earth Networks Incorporated
• Inventors: GAUGHAN, John, Jedynak, Andrew George, Lundy, Shane Allen
• Application Number:
  US14/685,025
• Publication Number:
  US 20150213495A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06T 11/60 Editing figures and text; Combining figures or text

Abstract

A system for presenting a user selected advertisement to a user includes a sponsor selector configured to obtain an advertisement selection of the user. The advertisement selection includes at least one user preferred advertising source. The system also includes a sponsor select server that receives the advertisement selection of the user from the sponsor selector and to select a user preferred advertisement based on the user preferred advertising source. In addition, the system includes a content presenter that presents the user preferred advertisement and the multimedia content to the user. A related method, computer program product, sponsor selector apparatus and content presenter apparatus are also presented.

Claims

1. (canceled)

2. A method for providing primary content, comprising:

processing, by circuitry of an information processing apparatus, a video advertisement associated with a first sponsor and an icon associated with a second sponsor;

outputting, by the circuitry, the video advertisement associated with the first sponsor and the icon associated with the second sponsor for simultaneous display; and

based on a determination that the second sponsor is selected by the user,

outputting the primary content for display in a first window, and

outputting sponsor content associated with the second sponsor for display in a second window.

3. The method for providing content according to claim 2, wherein

the first and second windows are Internet browser windows.

4. The method for providing content according to claim 3, wherein

the first and second windows at least partially overlap.

5. The method for providing content according to claim 4, wherein

the second window overlaps the first window.

6. The method for providing content according to claim 2, wherein

the first and second windows at least partially overlap.

7. The method for providing content according to claim 2, wherein the step of outputting for display comprises:

outputting a textual description of the second sponsor.

8. The method for providing content according to claim 2, wherein the step of outputting the primary content and the step of outputting the sponsor content are performed based on a determination that the icon associated with the second sponsor is selected by the user.

9. A non-transitory computer-readable storing instructions which, when executed by a computer, causes the computer to perform a method for providing primary content, comprising:

processing a video advertisement associated with a first sponsor and an icon associated with a second sponsor;

outputting the video advertisement associated with the first sponsor and the icon associated with the second sponsor for simultaneous display; and

based on a determination that the second sponsor is selected by the user,

outputting the primary content for display in a first window, and

outputting sponsor content associated with the second sponsor for display in a second window.

10. An information processing apparatus, comprising:

circuitry configured to

process a video advertisement associated with a first sponsor and an icon associated with a second sponsor;

output the video advertisement associated with the first sponsor and the icon associated with the second sponsor for simultaneous display; and

based on a determination that the second sponsor is selected by the user,

output primary content for display in a first window, and

output sponsor content associated with the second sponsor for display in a second window.

11. The information processing apparatus according to claim 10, wherein

the first and second windows are Internet browser windows.

12. The information processing apparatus according to claim 11, wherein

the first and second windows at least partially overlap.

13. The information processing apparatus according to claim 12, wherein

the second window overlaps the first window.

14. The information processing apparatus according to claim 10, wherein

the first and second windows at least partially overlap.

15. The information processing apparatus according to claim 10, wherein the circuitry is configured to output a textual description of the second sponsor for simultaneous display with the video advertisement and the icon.

16. The information processing apparatus according to claim 10, wherein

the circuitry is configured to output the primary content and the sponsor content based on a determination that the icon associated with the second sponsor is selected by the user.