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REAL TIME PACING OF ONLINE VIDEO ADVERTISEMENTS

  • US 20150213509A1
  • Filed: 01/28/2015
  • Published: 07/30/2015
  • Est. Priority Date: 01/28/2014
  • Status: Active Application
First Claim
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1. A method for controlling online delivery of video advertisements in a network of communication devices or computers, comprising:

  • receiving information about a desired total number of advertisements to be served out for an advertisement campaign in the network over a first time period having a first duration;

    dividing the first time period into multiple second time periods having a plurality of second durations;

    for each given second time period;

    calculating a nominal target number representing advertisements to be served in the given second time period;

    checking how many previously served advertisements for the advertisement campaign were successfully received at user devices;

    revising, based on the checking and the nominal target number, the nominal target number to an actual target number;

    at a given time within the given second time period;

    determining a number of advertisements already served in the given second time period prior to the given time;

    comparing the number of advertisements already served in the given second time period with the actual target number; and

    if the actual target number is greater than the number of advertisements already served in the given second time period, then participating for the advertisement campaign in a next advertisement serving opportunity; and

    if the actual target number is less than or equal to the number of advertisements already served in the given second time period, then refraining from participating for the advertisement campaign in the next advertisement serving opportunity.

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